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The Most Popular App Store Keywords of 2020

by ,  ASO Expert at AppTweak App Market Insights

The Most Popular App Store Keywords of 2020

What were the most searched terms in the Apple App Store in 2020? We looked at 6 of the largest app markets (United States, United Kingdom, France, Germany, Spain and India) to find out which keywords reached the highest search volume during the last year.

The most popular keywords are defined as searches that received the highest possible search volume scores at some point in the last year. The volume score is a number between 5 and 100, calculated and directly received from Apple. The higher a search volume is, the more popular the keyword and higher frequency of search in the App Store.

  • instagram
  • mario kart
  • snapchat
  • youtube
  • zoom
  • among us
  • faceapp
  • facebook
  • disney plus
  • widgetsmith
  • bumble
  • sleep sounds
  • tik tok
  • call of duty
  • disney
  • free games
  • messenger
  • parler
  • robinhood

The table below shows the 20 most popular keywords and the highest search volume recorded for the United States, United Kingdom, France, Germany, Spain, and India.

United States   United Kingdom   France   Germany   Spain   India  
Keyword Max Volume 2020 Keyword Max Volume 2020 Keyword Max Volume 2020 Keyword Max Volume 2020 Keyword Max Volume 2020 Keyword Max Volume 2020
instagram 100 faceapp 100 faceapp 100 corona warn app 100 among us 100 face app 100
mario kart 100 house party 100 mario kart 100 corona-warn-app 100 faceapp 100 instagram 100
snapchat 100 instagram 100 snapchat 100 disney 100 instagram 100 pubg 100
youtube 100 mario kart 100 instagram 99 face app 100 houseparty 99 tik tok 100
zoom 100 snapchat 100 disney 98 instagram 100 mario kart 98 ludo king 99
among us 99 vpn 100 plato 96 whatsapp 99 zoom 98 fau g 96
faceapp 99 disney 98 signal 96 widgetsmith 99 disney 97 signal 96
facebook 98 zoom 98 stop covid 96 casino 98 radar covid 96 whatsapp 95
disney plus 96 face app 97 tik-tok 96 among us 97 whatsapp 95 aarogyasetu 94
widgetsmith 96 slots 96 facebook 95 houseparty 97 scanner 94 zoom 94
bumble 95 whatsapp 96 tik tok 95 snapchat 97 skype 94 arogya setu 93
mario-kart 95 casino 95 tous anti covid 95 coronavirus app 96 tik tok 94 facebook 93
sleep sounds 95 among us 94 widgetsmith 95 mario kart 96 tik-tok 94 pubg mobile 93
tik tok 95 facebook 94 among us 94 tinder 96 parchis 93 hotstar 92
tik-tok 95 love island 94 messenger 94 clubhouse 95 snapchat 92 snapchat 92
call of duty 94 messenger 94 scanner 94 scanner-app 95 spotify 92 call of duty mobile 91
disney 94 tiktok 94 whatsapp 94 slots 95 facebook 90 call recorder for iphone free 91
free games 94 spotify 93 zoom 94 spotify 95 fortnite 90 google pay 91
messenger 94 tinder 93 tinder 93 scanner app 94 telegram 90 tiktok 91
parler 94 uber eats 92 scanner gratuit 92 tik tok 94 call of duty 89 youtube 91

The top keywords are dominated by social media apps such as Facebook, Instagram, Snapchat, Youtube and TikTok. Mario Kart Tour, Disney Plus and Parler were some of the most popular new apps last year.

As people were looking to stay connected during the pandemic apps like Zoom, Houseparty, Skype and even Hangouts or Plato entered the top 20 most popular keywords in Europe. Video or chat apps did not gain as much search popularity in the US.

Overall, the most popular games are Mario Kart, Fortnite and Call of Duty. In Germany, “casino” was a very popular search keyword. PUBG Mobile was the most popular game in India, reaching a search volume of 100 last year.

Tinder was the most popular dating app keyword in Germany and the UK, whereas in the US, users searched more often for Bumble.

Expert Tip

The top 20 most popular keywords contain many obviously branded terms. Using trademarked keywords in your metadata can be tempting to bring a lot of traffic, but is not allowed by the App Store and not recommended to include in your keyword field.

The keywords that are most searched in each country are frequently brand names, indicating which apps have dominated the App Store in each country. Few of the highest volume searches are generic keywords in each country: USA - 1 search, UK - 3 searches, France - 2 searches, Germany - 4 searches, Spain - 2 searches, India - 1 search. Compared to the previous years, there is roughly a similar distribution of branded and generic keywords among the most searched terms. It would make sense that the most searched keywords are specific phrases that are in the minds of many consumers.

Want to unlock more insights? have a look at the 500 most popular keywords of 2020:

Top 500 most popular keywords of 2020 -US-UK-FR-DE-ES

Top 500 most popular keywords of 2019 -US-UK-FR-DE-ES

Top 1000 most popular keywords of 2018 -US-UK-FR-DE-ES

Are you interested to know which keywords people use when searching for your app or competitors? Learn more about our App Keyword Research Tools and sign up for a 7-day free trial.

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by ,  ASO Expert at AppTweak

Todd is an ASO Expert at AppTweak with passion for technology, science and language. He has experience in mobile advertising and growth hacking, and solving challenging problems.