App Market Insights

January 31, 2024

Apple’s Response to EU’s DMA & its Impact on iOS Developers

Here are our key takeaways on how Apple plans to comply with the DMA\’s new rules.

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game.

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app\’s CVR.

August 1, 2023

Top Growth Hacks for Mobile App Retargeting Campaigns

Dive into these top growth hacks for running successful app retargeting campaigns.

July 13, 2023

Unlock New App Market Data: AppDNA in Market Intelligence

In Market Intelligence, find unique insights to enhance your market research with AppDNA & GameDNA, AppTweak\’s AI app store taxonomy.

June 27, 2023

10 Mobile App Monetization Strategies

Dive into these 10 mobile app monetization strategies for your mobile app or game.

June 12, 2023

10 Tips to Optimize Your App Paywall

Keep these 10 tips in mind to successfully optimize your app paywall.

May 12, 2023

Google I/O Announcements 2023: Recap

Read this blog recap about the biggest announcements from Google I/0 2023.

May 4, 2023

10 Ways to Drive Traffic to Your App

Boost traffic to your app with these proven strategies.

April 28, 2023

5 Tips & Insights to Grow Your App

Dive into these expert tips to drive growth to your apps in the app stores.

April 25, 2023

Recap & Insights: 2023 App Marketing Conference in India

Read this recap of the insightful speaker sessions at App Marketing Conference 2023 in India hosted by AppTweak.

March 29, 2023

Mobile App Retention Tactics for Subscription Apps

Read these effective tips on app retention to build a loyal user base.