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Never miss an update.
Discover our latest app marketing articles, tips, news and interviews.
December 4, 2025
The 2025 CPP Framework
Kick-start your CPPs\’ success with this framework
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How to do app market research in 7 steps
The comprehensive guide to effective app market research.
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App download estimates explained: How to interpret app download data
Your deep dive into app download estimates, straight from our data scientists.
June 17, 2025
Out now: 2025 Finance app insights snapshot report
Get the finance Apple Ads performance benchmarks for 2025.
Simon Thillay
Micah Motta
