Google Play

June 3, 2025

Key ASO differences between the App Store and Google Play

Understand the core ASO differences to succeed on both platforms.

May 26, 2025

What Google I/O 2025 means for ASO: key updates

Get the top Google I/O 2025 takeaways for app marketers

May 16, 2025

Google Play Store optimization: the ultimate guide for Android apps

Check out these best ASO practices on Google Play to boost your app downloads.

May 9, 2025

Play Store keyword research in 2025: best practices to skyrocket app visibility

Boost app downloads with these top Google Play Store keyword research practices.

March 28, 2025

How to add keywords to your app on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

September 1, 2024

Google Play Custom Store Listings & How to Use Them

Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

May 23, 2024

Google I/O 2024 Highlights: AI & Google Play Updates

Catch the key highlights from Google I/O 2024 focusing on AI and Google Play updates.

April 11, 2024

App Store Optimization (ASO) Checklist for Google Play

Use this ASO checklist to increase your app’s visibility on Google Play.

May 12, 2023

Google I/O Announcements 2023: Recap

Read this blog recap about the biggest announcements from Google I/0 2023.

April 11, 2023

Why is Android Vitals Important for ASO?

Learn how Android vitals can improve your ASO game.

January 23, 2023

What are the Different Traffic Sources of Google Play & iOS?

Discover the different traffic sources of Google Play and iOS.

September 26, 2022

A Guide to Google Play Store Listing Experiments

Gain insights into Google Play Store listing experiments to improve your app performance.

August 30, 2022

Google Play Promotional Content (LiveOps): Best Practices

Learn how Google Play’s promotional content can boost your app user engagement.

June 2, 2022

Beginner’s Guide to App Localization on Google Play

Learn about app localization on Google Play and the locales your app can appear in.

May 19, 2022

Google Play Announcements: ASO 2.0 is Here!

Learn about the significant updates and new product features arriving on Google Play in 2022.

January 3, 2022

A Comprehensive List of Google Play Tags

Find the complete list of Google Play tags in this blog.

December 3, 2021

Why Is My App Losing Organic Downloads (iOS & Google Play)?

Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for …

November 3, 2021

Google Play’s Metadata Policy Changes: What Happened?

In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …

October 11, 2021

Tips to Get Your App Featured on the App Store & Google Play

Follow these expert tips to get featured on the app stores.