---
static_export_time: "2026-07-30T17:44:37+00:00"
title: "Getting started with ASO - AppTweak Blog"
description: "Exlore our beginner-friendly best practices and tips to kickstart your journey and optimize your app for better visibility and downloads."
url: "/en/aso-blog/topic/start-aso"
locale: "en-US"
---

# Start ASO

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[All Categories408](/en/aso-blog)[Start ASO24](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)26](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights101](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[Advanced ASO80](/en/aso-blog/topic/advanced-aso)

1. [

Advanced ASOProduct UpdatesStart ASO

April 28, 2026

AI-powered performance dashboards for ASO & app growth

Discover the most important app store reporting dashboards, key metrics to track, and how AI can help you analyze performance …

 ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd

](/en/aso-blog/must-have-dashboards-for-app-store-marketing-and-aso)
2. [

App Keyword ResearchStart ASO

April 2, 2026

The best app keyword research tools in 2026

Discover the best ASO keyword research tools to boost your ASO, find high-value keywords, analyze competitors, and grow your app …

 ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Oriane Ineza

](/en/aso-blog/best-aso-keyword-research-tools)
3. [

Artificial Intelligence (AI)Product UpdatesStart ASO

March 2, 2026

Introducing AI Agents for ASO and Apple Ads

AppTweak AI Agents for ASO and Apple Ads provide data-backed recommendations to scale your organic and paid performance in the …

 ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Georgia Shepherd

](/en/aso-blog/introducing-ai-agents-for-aso-and-apple-ads)
4. [

Start ASO

January 17, 2026

How to build an effective ASO strategy: A step-by-step guide for 2026

Learn how to build an ASO strategy in 2026 that improves app visibility, boosts conversion rate, and drives sustainable organic …

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Alexandra De Clerck

](/en/aso-blog/aso-strategy)
5. [

Start ASO

January 1, 2026

What is app store optimization: Your ASO guide for 2026

Read this comprehensive guide to App Store Optimization to boost your app's visibility and downloads on the app stores.

 ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Oriane Ineza

](/en/aso-blog/what-is-app-store-optimization-and-why-is-aso-important)
6. [

Start ASO

December 26, 2025

Top ASO tips and best practices for 2026, brought to you by ASO experts

Stay ahead of the curve with the latest ASO best practices and techniques to maximize your app's visibility and user …

 ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Phuc Nguyen

](/en/aso-blog/app-store-optimization-aso-best-practices)
7. [

App Market InsightsApple AdsProduct UpdatesStart ASO

November 26, 2025

Connect your MMP to AppTweak to streamline success

Check out the top benefits of connecting your MMP to AppTweak.

 ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta

](/en/aso-blog/connect-mmp-to-apptweak)
8. [

Start ASO

September 10, 2025

App store vs. ad creatives: Should you align or break the rules?

Whether to align or oppose creatives is a strategic choice. Here’s when to break the mold and when consistency boosts …

 ![Chloé Morant](/img/2025/09/Chloe-Morant.png?auto=format%2Ccompress&w=300&h=300&fit=crop)Chloé Morant

](/en/aso-blog/app-store-vs-ad-creatives-should-you-align-or-break-the-rules)
9. [

Google PlayStart ASO

June 23, 2025

What are the top Google Play ranking factors?

Discover which factors influence your app's ranking on Google Play.

 ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Oriane Ineza

](/en/aso-blog/google-play-ranking-factors)
10. [

Google PlayStart ASO

June 3, 2025

Key ASO differences between the App Store and Google Play

Understand the core ASO differences to succeed on both platforms.

 ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta

](/en/aso-blog/aso-apple-app-store-vs-google-play-store-differences)
11. [

Product UpdatesStart ASO

May 28, 2025

ASO Timeline: See other apps’ metadata updates

Get top insights into your competitors' metadata and creatives updates.

 ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Micah Motta

](/en/aso-blog/aso-timeline-see-other-apps-metadata-updates)
12. [

App Keyword ResearchGoogle PlayStart ASO

May 9, 2025

Play Store keyword research in 2026: best practices to skyrocket app visibility

Boost app downloads with these top Google Play Store keyword research practices.

 ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Lina Danilchik

](/en/aso-blog/play-store-keyword-research)
13. [

Start ASO

May 2, 2025

App icon design tips and best practices

App icons play a very important role in the click-through rate (CTR) of your mobile app.

 ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Oriane Ineza

](/en/aso-blog/how-to-design-an-app-icon)
14. [

Start ASO

April 9, 2025

How to optimize your app screenshots: best practices

Boost your app’s success with expert-approved app store screenshot best practices.

 ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Lina Danilchik

](/en/aso-blog/how-to-optimize-your-app-screenshots)
15. [

Start ASO

March 31, 2025

ASO vs. SEO: key differences and why both matter for growth

Delve into the main differences between ASO and SEO to improve your digital presence.

 ![Lina Danilchik](/img/2025/01/Lina_headshot.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop)Lina Danilchik

](/en/aso-blog/aso-vs-seo-why-how-they-are-different)
16. [

Start ASO

March 25, 2025

A/B testing in ASO: the basics and beyond

In this blog, we'll find out what A/B testing is and how it can benefit your app or game.

 ![Elizabeth Devine](/img/2025/03/Elizabeth-Devine_Profile.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Elizabeth Devine

](/en/aso-blog/basics-of-a-b-testing-in-aso)
17. [

App Keyword ResearchStart ASO

March 1, 2025

The step-by-step guide to app store keyword research

Learn how to do app keyword research like a pro in 2026. This ASO keyword research guide helps increase visibility …

 ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Alexandra De Clerck

](/en/aso-blog/app-store-keyword-research-aso)
18. [

Google PlayStart ASO

April 11, 2024

App Store Optimization (ASO) Checklist for Google Play

Use this ASO checklist to increase your app’s visibility on Google Play.

 ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Sukanya Sur

](/en/aso-blog/app-store-optimization-aso-checklist-for-google-play)
19. [

Start ASO

April 10, 2024

App Store Optimization (ASO) Checklist for iOS

Check out this ASO checklist to boost your app downloads on the App Store.

 ![Justin Duckers](/img/2023/03/justin-1.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Justin Duckers

](/en/aso-blog/app-store-optimization-aso-checklist-for-ios)
20. [

Guest InsightsStart ASO

March 9, 2023

Most Common ASO Mistakes & How to Avoid Them

Check out these most common ASO mistakes that you should avoid.

 ![Yuliya Tsimokhava](/img/2023/03/MDBVsHiZ-YuliyaTsimokhava.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop)Yuliya Tsimokhava

](/en/aso-blog/most-common-aso-mistakes-how-to-avoid-them)

## Blog pagination

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