App Store Marketing Blog

All Categories 360 Start ASO 22 Reviews and Ratings 13 Product Updates 84 Guest Insights 30 Google Play 25 Events 9 Company Updates 20 Artificial Intelligence (AI) 17 Apple Ads 36 App Marketing 6 App Market Insights 97 App Localization 15 App Keyword Research 17 Advanced ASO 77

App Market Insights

January 8, 2026

App Store Optimisation trends to watch out for in 2026

Discover the ASO trends worth keeping an eye on in 2026.

Advanced ASO, Google Play

January 6, 2026

The complete guide to custom store listings on Google Play

Understand how Google Play's custom store listings work & read our tips to get the most out of this feature.

Alexandra De Clerck

Apple Ads, Product Updates

January 4, 2026

Complete guide to Apple Ads automation in 2026

In this guide, we explore strategies to effectively automate your Apple Ads campaigns in AppTweak.

Alexandra De Clerck

Start ASO

January 1, 2026

What is app store optimization: Your guide to ASO in 2026

Read this comprehensive guide to App Store Optimization to boost your app's visibility and downloads on the app stores.

Apple Ads

December 28, 2025

The best Apple Ads tools of 2026

Discover the top Apple Ads optimization tools to boost app visibility, optimize your budgets, and drive real growth.

Start ASO

December 26, 2025

Top ASO tips and best practices for 2026, brought to you by ASO experts

Stay ahead of the curve with the latest ASO best practices and techniques to maximize your app's visibility and user acquisition.

Advanced ASO, Apple Ads

December 23, 2025

The ultimate guide to Apple Ads in 2026

Discover key tips to boost your app downloads in this guide to Apple Ads.

Alexandra De Clerck

Start ASO

December 21, 2025

How to build an effective ASO strategy: A step-by-step guide for 2026

Follow this step-by-step approach to create an effective ASO strategy for your app/game.

Alexandra De Clerck

Product Updates

December 16, 2025

Year in review: AppTweak’s 2025 product highlights

Read this curated recap of AppTweak’s product releases from 2025 that shaped how teams work in the app stores.

Georgia Shepherd

App Market Insights, App Marketing

December 12, 2025

The best app market research tools for mobile growth

In this guide, we compare the best app market intelligence tools in 2026, breaking down their features, pricing, and ideal use cases so you can choose the right platform for smarter, data-driven mobile growth.

Artificial Intelligence (AI)

December 8, 2025

How to choose the right AI tool for ASO and Apple Ads growth

Not all AI is built for the app stores. Read this blog to discover intelligence you can trust to grow your organic and paid performance in the app store.

Georgia Shepherd

App Marketing, Apple Ads

December 4, 2025

The 2026 CPP Framework

Kick-start your CPPs' success with this framework

Apple Ads

December 1, 2025

Maximize ROI with these Apple Ads best practices and proven strategies for 2026

Optimize your Apple Ads campaign with these best practices from our experts.

Reviews and Ratings

November 28, 2025

The best app review tools in 2026

Managing app store reviews at scale requires highly specialized tools. This guide compares the best app review tools, helping you understand what these platforms actually do, who needs them, and how to evaluate them quickly.

App Market Insights, Apple Ads, Product Updates, Start ASO

November 26, 2025

Connect your MMP to AppTweak to streamline success

Check out the top benefits of connecting your MMP to AppTweak.

Apple Ads, Artificial Intelligence (AI), Product Updates

November 12, 2025

Meet AppTweak’s Ad Agent: Your AI strategist for Apple Ads

Meet Ad Agent — the first AI Agent that truly understands your Apple Ads. Ask Ad Agent any question about your campaigns to get actionable recommendations to scale based on your real performance.

Georgia Shepherd

Google Play

November 5, 2025

Google PlayTime 25 Recap: where is the Play Store headed?

Everything app marketers need to know about Google PlayTime 25

App Market Insights, App Marketing

November 3, 2025

How to do app market research in 7 steps

The comprehensive guide to effective app market research.

Product Updates

October 30, 2025

Free app download and revenue estimates now in AppTweak

Get free download and revenue estimates with AppTweak's Market Intelligence Starter plan.

Georgia Shepherd

App Marketing, Product Updates

October 29, 2025

App download estimates explained: How to interpret app download data

Your deep dive into app download estimates, straight from our data scientists.

Artificial Intelligence (AI), Product Updates, Reviews and Ratings

October 27, 2025

How to Use GPT-5 to Reply to App Store Reviews

Powered by GPT-5, Review Management by AppTweak helps you save time managing & replying to app store reviews.

Georgia Shepherd

Reviews and Ratings

October 23, 2025

The ultimate 2026 guide to app store reviews

Learn why app store reviews matter, how to reply, analyze sentiment, fight fake reviews, and leverage reviews to improve rankings in 2026.

Advanced ASO, App Market Insights, Artificial Intelligence (AI)

October 22, 2025

ChatGPT might have changed app discovery: What it means for ASO

Discover how OpenAI’s Apps SDK and conversational AI are reshaping app discovery and ASO. Learn what app marketers should do next to remain discoverable in an AI-driven world.

Alexandra De Clerck

App Market Insights, Apple Ads

October 9, 2025

AppTweak’s Apple Ads benchmarks 2025: costs, best practices, KPIs

Explore the latest Apple Ads benchmarks. Discover CPIs, conversion rates, and cost trends to optimize your ad performance.