--- static_export_time: "2026-09-21T08:44:05+00:00" title: "App Store Marketing Blog - AppTweak" description: "Découvrez notre blog contenant les dernières tendances, astuces, nouveautés et interviews dans l'industrie du référencement mobile." url: "/en/aso-blog" locale: "en-US" --- # App Store Marketing Blog Subscribe to our monthly newsletter [ Artificial Intelligence (AI) ## September 21, 2026 ## GEO for apps: a framework to increase your mobile app’s visibility in AI search Discover Generative Engine Optimization (GEO) for mobile apps. Learn a practical framework to align your app store listing, owned website, and external authority so AI search engines can easily understand, trust, and recommend your app. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/geo-for-apps) Search into posts... [All Categories415](/en/aso-blog)[Start ASO25](/en/aso-blog/topic/start-aso)[Reviews and Ratings13](/en/aso-blog/topic/reviews-and-ratings)[Product Updates88](/en/aso-blog/topic/apptweak-releases)[Guest Insights30](/en/aso-blog/topic/guest-blog)[Google Play27](/en/aso-blog/topic/google-play)[Events9](/en/aso-blog/topic/events)[Company Updates20](/en/aso-blog/topic/company-announcements)[Artificial Intelligence (AI)32](/en/aso-blog/topic/artificial-intelligence-ai)[Apple Ads38](/en/aso-blog/topic/search-ads)[App Marketing11](/en/aso-blog/topic/app-marketing)[App Market Insights102](/en/aso-blog/topic/app-market-insights)[App Localization15](/en/aso-blog/topic/localization)[App Keyword Research19](/en/aso-blog/topic/keyword-research)[AI Visibility1](/en/aso-blog/topic/ai-visibility-apps-games)[Advanced ASO84](/en/aso-blog/topic/advanced-aso) [ AI Visibility, App Market Insights ## September 14, 2026 ## The state of AI app discovery: what 1,000 U.S. adults told us about how they find apps AppTweak surveyed 1,000 U.S. adults: 53% would consider AI to find their next app. Get the full results. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/ai-app-discovery-survey) [ Advanced ASO, Artificial Intelligence (AI) ## August 28, 2026 ## 4 experiments to improve your app’s AI visibility Four experiments app marketers can run this week to improve how often AI search engines recommend their app: store description, website structure, citations, and community presence. What to change, why it works, and how to measure it. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/4-experiments-to-improve-app-ai-visibility) [ Advanced ASO, Artificial Intelligence (AI) ## August 21, 2026 ## How do AI search engines decide which app to recommend ChatGPT doesn’t care about your download count, it cares about clarity. Learn why smaller, sharply-positioned apps are beating category giants in AI search, and how to get your app into the conversation. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/how-ai-engines-decide-which-app-to-recommend) [ Advanced ASO, Artificial Intelligence (AI) ## August 19, 2026 ## How to get your app recommended by Ask Play highlights on Google Play Google Play’s AI search now recommends and describes specific apps directly in the search bar, changing the game for app visibility. Learn how ASO practitioners and marketers can optimize their listings and reviews to influence these AI-generated recommendations. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/how-to-get-recommended-by-ask-play-google-play) [ Advanced ASO, Artificial Intelligence (AI) ## August 16, 2026 ## How to optimize your app store listing for AI search engines App store listings are the single most important surface for AI recommendations, accounting for 47.5% of all citations in ChatGPT. If your description is optimized for human conversion but vague on audience, outcomes, and use cases, AI models may struggle to recommend your app. Discover how to rewrite your listing to become more factual, extractable, and visible to AI search engines. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/optimize-app-store-listing-for-ai-search) [ Artificial Intelligence (AI), Product Updates ## August 14, 2026 ## AI Visibility for Games: Is your mobile game recommended in AI assistants? Meet AI Visibility for Games: The first platform built to measure if, how, and where mobile games show up in AI search. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-for-games-is-your-mobile-game-recommended-in-chatgpt) ## Discover our Series [ ###### App Store Optimization (ASO) Basics ## Read the series ](/en/aso-blog/series/app-store-optimization-basics) [ ###### Getting started with App Keyword Research ## Read the series ](/en/aso-blog/series/get-started-with-app-keyword-research) [ ###### The Basics of App Store Ratings & Reviews​ ## Read the series ](/en/aso-blog/series/app-store-ratings-reviews-basics) [ ###### The essentials of Apple Ads ## Read the series ](/en/aso-blog/series/essentials-apple-search-ads) ## [Discover all of our series](/en/aso-blog/series) [ App Marketing, Artificial Intelligence (AI) ## August 12, 2026 ## AI search and LLMs bring a new era of app discoverability AI search is reshaping app discovery by influencing which apps users consider before they even open the app stores ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/ai-app-discovery-llm-search) [ Artificial Intelligence (AI), Start ASO ## August 11, 2026 ## 34 AI prompts for app store optimization AI prompts to sharpen your app store optimization (ASO). From keyword gaps to metadata optimization, see how AppTweak puts them to work. ![Lucas Trinquet](/img/2026/08/image.png?auto=format%2Ccompress&w=338&h=338&fit=crop) Lucas Trinquet ](/en/aso-blog/ai-prompts-for-app-store-optimization-aso) [ Apple Ads, Product Updates ## July 29, 2026 ## Automate Apple Ads for trading apps based on Bitcoin, gold, and the VIX Trading and finance apps can now automate Apple Ads in AppTweak based on Bitcoin price, gold price, and the VIX (market volatility). ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/automate-apple-ads-based-on-bitcoin-price-changes) [ App Market Insights, Company Updates ## July 13, 2026 ## Just dropped: the ASO & Apple Ads trends and benchmarks report 2026 A deep dive into top apps and games best practices and benchmarks to level up your app performance. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/aso-app-store-trends-benchmarks-report) [ App Keyword Research, App Market Insights ## July 10, 2026 ## Which platforms offer an API for app store data? Get the breakdown of native and third-party API tools. Learn what data you can access, use cases, limits, and how to choose the right API. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/app-store-api-tools) [ App Marketing ## June 15, 2026 ## WWDC 2026 recap: what’s changing for ASO teams WWDC 2026 introduced Personalized Collections, Creative Assets, and App Intents. Discover what each announcement means for ASO teams and app discovery strategy. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/apple-wwdc-2026-recap) [ App Marketing, Google Play ## June 3, 2026 ## Google I/O 2026: what the Gemini era means for Google Play ASO Know the ASO-relevant updates from Google I/O 2026 ![Simon Thillay](/img/2023/03/simon.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Simon Thillay ](/en/aso-blog/google-i-o-2026-aso-updates) [ Artificial Intelligence (AI) ## June 1, 2026 ## The best tools to track your mobile app’s visibility in AI search engines and LLMs Which tools help you track how ChatGPT and other LLMs recommend your mobile app? Compare AI visibility tools built for mobile apps vs. general websites. ![Pierre-Antoine Roy](/img/2026/04/squaredapptweakprofilepicture.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Pierre-Antoine Roy ](/en/aso-blog/tools-to-track-mobile-app-visibility-in-ai-search-engines-and-llms) [ App Market Insights, Artificial Intelligence (AI) ## June 1, 2026 ## Out now: The AI visibility playbook for apps and games It's out! Grab the only guide created to help mobile apps & games improve AI visibility. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/out-now-ai-visibility-playbook) [ App Market Insights ## May 18, 2026 ## Average App Conversion Rate per Category [2025] Discover the conversion rates of each major app category on the US App Store and Google Play. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/average-app-conversion-rate-per-category) [ ## May 7, 2026 ## How can I measure the ROI of my ASO efforts? Learn how to measure ASO ROI using installs, revenue, and CPI savings. A practical framework to prove ASO impact to leadership. ![Phuc Nguyen](/img/2024/12/20241217_Phuc_Nguyen.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Phuc Nguyen ](/en/aso-blog/how-to-measure-the-roi-of-aso) [ App Market Insights ## May 4, 2026 ## World Cup 2026: Planning your App Store strategy The World Cup reshapes App Store demand. Learn how to align ASO, Apple Ads, and creatives to win visibility before and during the tournament. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/world-cup-2026-app-store-strategy) [ Artificial Intelligence (AI) ## May 1, 2026 ## How to measure AI visibility for apps and prove impact Learn how to measure AI visibility for your app and prove impact ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/how-to-measure-ai-visibility-for-apps-and-prove-impact) [ Advanced ASO, Product Updates, Start ASO ## April 28, 2026 ## AI-powered performance dashboards for ASO & app growth Discover the most important app store reporting dashboards, key metrics to track, and how AI can help you analyze performance and generate insights faster. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/must-have-dashboards-for-app-store-marketing-and-aso) [ Artificial Intelligence (AI) ## April 15, 2026 ## How to leverage Reddit to increase your app visibility Discover how to use Reddit to improve your app’s AI visibility. Learn how to combine paid ads and community engagement to influence LLM discovery for your app. ![Ryan Angerami](/img/2026/04/ryanangerami.png?auto=format%2Ccompress&w=600&h=600&fit=crop) Ryan Angerami ](/en/aso-blog/how-to-leverage-reddit-to-increase-your-app-visibility) [ Google Play, Start ASO ## April 11, 2026 ## App Store Optimization (ASO) Checklist for Google Play Use this ASO checklist to increase your app’s visibility on Google Play. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/app-store-optimization-aso-checklist-for-google-play) [ Artificial Intelligence (AI), Product Updates ## April 7, 2026 ## AI Visibility: The first AI search platform built for mobile apps Discover AI Visibility, the first AI intelligence platform built for app discovery in ChatGPT and AI search. Now available in AppTweak. ![Georgia Shepherd](/img/2025/03/20240415-Georgia_01.jpeg?auto=format%2Ccompress&w=300&h=300&fit=crop) Georgia Shepherd ](/en/aso-blog/ai-visibility-the-first-ai-search-platform-built-for-mobile-apps) [ Apple Ads ## April 4, 2026 ## Tips to Improve Your Apple Ads Conversion Rates Read these practical tips and strategies to improve your Apple Ads conversion rates. ![Sukanya Sur](/img/2023/03/sukanya.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Sukanya Sur ](/en/aso-blog/how-to-increase-your-conversion-rate-with-apple-search-ads) [ App Keyword Research, Start ASO ## April 2, 2026 ## The best app keyword research tools in 2026 Discover the best ASO keyword research tools to boost your ASO, find high-value keywords, analyze competitors, and grow your app store visibility. ![Oriane Ineza](/img/2023/03/oriane.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Oriane Ineza ](/en/aso-blog/best-aso-keyword-research-tools) [ Advanced ASO, Apple Ads ## March 23, 2026 ## The ultimate guide to Apple Ads in 2026 Learn how Apple Ads works in 2026: placements, campaign types, bidding formulas, custom product pages, and ASO synergy—with benchmarks from AppTweak. ![Alexandra De Clerck](/img/2023/03/6dY12u8H-alexandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Alexandra De Clerck ](/en/aso-blog/guide-to-apple-search-ads) [ Artificial Intelligence (AI) ## March 18, 2026 ## How to get your app discovered in ChatGPT and LLM search Learn how LLMs surface app recommendations, early signals we're seeing of this and what app marketers can do now. ![Micah Motta](/img/2025/07/20250220-Micah_Motta.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Micah Motta ](/en/aso-blog/how-to-get-app-discovered-chatgpt) [ App Marketing, Google Play ## March 12, 2026 ## How to build custom store listings that convert: A framework Your how-to guide to building winning custom store listings ![Nisrine Khafif](/img/2025/03/Nisrine_Profile.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Nisrine Khafif ](/en/aso-blog/custom-store-listings-framework) [ Apple Ads ## March 4, 2026 ## Brand protection in Apple Ads: How to measure and optimize value Protect your brand with Apple Ads. Learn how to measure incrementality, optimize bids, and evaluate brand campaigns beyond CPI. ![Jane Jin Pak](/img/2024/09/20240919-Jane-Pak-office.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Jane Jin Pak ](/en/aso-blog/apple-ads-brand-protection) [ Apple Ads ## March 3, 2026 ## Apple Ads search results are expanding: what app marketers should review now 5 things app marketers should focus on with Apple Ads' new ad placement ![Praveet Chandra](/img/2024/10/20240611-Praveet_Chandra.jpg?auto=format%2Ccompress&w=300&h=300&fit=crop) Praveet Chandra ](/en/aso-blog/apple-ads-search-results-are-expanding) Page1[Page2](/en/aso-blog/page/2)[Page3](/en/aso-blog/page/3)…[Page16](/en/aso-blog/page/16)