App Store Marketing Blog

May 9, 2025

Play Store keyword research in 2025: best practices to skyrocket app visibility

Keyword research is one of the three pillars of ASO. Along with creative optimization, and conversion rate optimization, Play Store …

May 5, 2025

ASO news & app store updates 2025

Stay up to date about all recent developments in ASO and the app stores in 2025.

May 2, 2025

App icon design tips and best practices

App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real …

April 23, 2025

App Screenshot, Icon, Video Size Guidelines for iOS & Android

Discover the size and format guidelines for app visuals on iOS and Android.

April 9, 2025

How to optimize your app screenshots: best practices

Boost your app’s success with expert-approved app store screenshot best practices. Covering ASO tips, design ideas, and common pitfalls to …

April 7, 2025

How to increase your app store conversion rate: ASO strategies for success

Improve your app conversion rate with smart ASO tactics—keyword tips, visuals, reviews, and A/B tests that work.

March 31, 2025

ASO vs. SEO: key differences and why both matter for growth

Delve into the main differences between ASO and SEO to improve your digital presence.

March 28, 2025

How to add keywords to your app on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

March 25, 2025

A/B testing in ASO: the basics and beyond

In this blog, we’ll find out what A/B testing is and how it can benefit your app or game.

March 20, 2025

The step-by-step guide to mobile app competitor analysis

Discover valuable insights from monitoring your competitors on the app stores.

March 17, 2025

Connect your MMP to AppTweak to streamline success

Check out the top benefits of connecting your MMP to AppTweak.

March 11, 2025

Best practices for custom product pages with Apple Search Ads

Find out how you can leverage CPPs to optimize your Apple Search Ads campaigns.

March 1, 2025

The step-by-step guide to app store keyword research

Learn how to do app keyword research like a pro. This ASO keyword research guide helps increase visibility & beat …

February 28, 2025

Incrementality Analysis: Measure the true impact of ASO and paid UA

With Incrementality Analysis, measure the impact of your organic ASO and paid app store marketing efforts with statistical precision.

February 27, 2025

What is incrementality in mobile app marketing?

Ready to learn how to measure the impact of your organic and paid efforts?

February 17, 2025

SEO for apps: How to drive organic traffic beyond the app stores

Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025

February 14, 2025

AI Screenshot Library: Find instant creative inspiration

Speed up your app store creative research, find unique inspiration, and improve collaboration with the AI Screenshot Library.

February 1, 2025

A step-by-step guide to custom product pages (CPPs)

Read this complete guide to custom product pages (CPPs) on the App Store.

January 21, 2025

Top ASO tips and best practices for 2025, brought to you by ASO experts

Stay ahead of the curve with the latest ASO best practices and techniques to maximize your app’s visibility and user …