REPORTING STUDIO
Show the true impact of your ASO efforts
Build no-code dashboards that bring App Store, Google Play, Apple Ads, and MMP data into one view.
200+ reviews on G2
COMBINED DATA SOURCES
Get a full view of your app performance in one place
Reporting Studio centralizes all your data from AppTweak, App Store Connect, Google Play, Apple Ads and your MMP, so everyone works from the same numbers.
CUSTOM DASHBOARDS
Build the dashboard you need, without code
Create the reporting dashboards yourself, shaped around the metrics you actually track, from app launch tracking to brand awareness across markets, then share any report with a live link, no AppTweak seat required.
IMPACT MEASUREMENT
Measure the real impact of ASO and UA
Plot a metadata update, a featuring, or a new campaign against your downloads, revenue, and rankings to see what moved the numbers.
Then go deeper with Incrementality Analysis to show what your ASO delivered on top of paid.
AI AGENTS
Get instant answers to performance shifts
Stop spending hours cross-referencing charts just to explain what changed in your app’s performance. AI-powered Performance Insights tells you what moved and why.
Prefer the data in your own tools?
Automated Exports
Send your AppTweak and app stores console data into Looker Studio, Power BI, or your warehouse on a schedule you set, no manual exports.
API
Build custom reporting or feed app stores and market intelligence straight into your stack, with the flexibility to pull exactly what you need.
CUSTOMER STORIES
Loved by customers,
recognized by experts
“Being able to track AppsFlyer (MMP) data in AppTweak is a game-changer for our reporting processes. Instead of spending time switching between platforms, it now takes 5 minutes to monitor all our top KPIs, identify changes in performance, and understand the impact of my work.”
Matej Jurcak
ASO LEAD, PIXEL FEDERATION
organic revenue measured from a featuring’s impact
RECOGNIZED ON G2
Track, prove, and share your app performance
Frequently asked questions
What is AppTweak's Reporting Studio?
Reporting Studio is AppTweak’s no-code app performance reporting tool. It combines data from AppTweak, App Store Connect, Google Play Console, Apple Ads, and MMPs like AppsFlyer and Adjust into custom dashboards, so ASO and UA teams track organic and paid performance in one place without manual exports or engineering support.
Which data sources and MMPs does Reporting Studio support?
Reporting Studio combines data from AppTweak, App Store Connect, Google Play Console, and Apple Ads, plus mobile measurement partners (MMPs). Supported MMPs include AppsFlyer and Adjust. Unifying these sources in one dashboard enables custom cross-channel metrics, such as calculating real organic installs by subtracting Apple Ads from App Store downloads.
Data available in AppTweak’s Reporting Studio by source:
- AppTweak: Keyword rankings, keyword installs & impressions, Search Popularity/Volume, App Power, category rankings, ratings & review metrics, and competitor download/revenue estimates.
- App Store Connect: Impressions, page views, conversion rates (CVR), first-time downloads, redownloads, sales, paying users, sessions, active devices, and in-app event performance (segmentable by source type and device).
- Google Play Console: Store listing visitors, store listing acquisitions, conversion rates, daily device/user installs & uninstalls, sales, and active/new subscriptions (segmentable by search terms, traffic source, and user type).
- Apple Ads: Impressions, taps, installs, spend, TTR, conversion rate (CR), Avg CPA, CPT, and CPM (filterable by campaign group, campaign, ad group, or keyword).
- MMPs: Attributed paid installs, clicks, impressions, post-install event counts, unique active users, in-app revenue, and eCPI.
What's the difference between Reporting Studio, Automated Exports, and the AppTweak API?
AppTweak offers three reporting solutions tailored to your team’s technical resources, workflow, and data destination:
| Solution | Best For | Data Included | Setup |
| Reporting Studio | Marketing & ASO teams wanting no-code, interactive dashboards directly in AppTweak. | AppTweak metrics, store consoles (App Store & Google Play), Apple Ads, and MMPs. | No-code: Instant 1-click integrations. |
| Automated Exports | BI & analytics teams feeding existing stacks (Looker, Power BI, Snowflake) without building an API. | App Store & Google Play console data combined with AppTweak market metrics. | Low-code: Scheduled feeds to cloud storage (S3, GCS), ETLs, or email. |
| AppTweak API | Data & engineering teams powering custom in-house tools, algorithms, or data lakes. | Raw AppTweak market intelligence (17M+ keywords, 100+ countries, estimates). | Developer-led: REST API key integration. |
Choose the solution based on where your data needs to live and your available engineering resources.
Can I share Reporting Studio dashboards with people who don't use AppTweak?
Yes, you can share interactive Reporting Studio dashboards with stakeholders who don’t have an AppTweak account via a secure link (with optional password protection). Recipients can view live data and interact with reports directly in their browser without needing an AppTweak login or seat license.
What can I do with Reporting Studio?
Reporting Studio allows you to consolidate store console data, ad networks, MMPs, and AppTweak intelligence into unified, interactive dashboards without writing code.
With Reporting Studio, you can:
- Consolidate mobile data in one place: Connect App Store Connect, Google Play Console, Apple Ads, and MMPs (AppsFlyer, Adjust) alongside AppTweak metrics.
- Isolate true organic performance: Separate organic downloads from paid campaign spikes to measure genuine ASO impact and metadata updates.
- Measure paid-to-organic uplift: Track how paid UA campaigns (like Apple Ads) influence organic keyword rankings, store visibility, and browse downloads.
- Share live executive dashboards: Send interactive, password-protected reports to clients and leadership without requiring extra AppTweak user licenses.
To start building with pre-configured dashboard templates, explore our guide on how to get started with Reporting Studio.
Which AppTweak plans include Reporting Studio?
Reporting Studio is included across all current ASO Intelligence plans.
Every ASO Intelligence plan includes custom dashboard creation by default. Available report capacities, advanced incrementality features (like ASO Impact), and access to deeper market metrics scale with your tier or enterprise setup.
What's the difference between ASO Impact and Incrementality Analysis in Reporting Studio?
Both tools evaluate how marketing changes affect app performance, but they use different measurement methodologies:
Capability | ASO Impact | Incrementality Analysis |
Primary question | “What happened after this event occurred?” | “Did this event actually cause the performance change?” |
Methodology | Visual correlation: Overlays milestones (releases, metadata, featurings) onto KPI charts. | Causal data science: Generates a counterfactual forecast to isolate true uplift. |
Controls for noise? | No (reflects raw trends, seasonality, and external noise). | Yes: Filters out seasonality, baseline organic trends, and market shifts. |
Best for | Day-to-day ASO monitoring and quick visual trendspotting. | Executive reporting, proving Apple Ads/campaign ROI, and budget justification. |
Setup effort | Instant: Toggle events directly on any performance chart. | Automated: Select pre/post event time windows to run statistical models. |
In short: Use ASO Impact to see when events happened alongside your performance, and Incrementality Analysis to statistically prove how much uplift those events truly caused.
Does Reporting Studio support custom metrics?
Yes, reporting Studio supports custom calculated metrics using standard mathematical operators (addition, subtraction, multiplication, and division). You can combine metrics from different data sources or channels to build tailored formulas directly inside your dashboards without writing code.
Common use cases for custom metrics in Reporting Studio include:
- Calculating true organic downloads: Subtract Apple Ads installs from App Store Connect total downloads (filtered by Search traffic) to isolate genuine organic acquisition.
- Consolidating store performance: Add App Store Connect and Google Play Console downloads or proceeds together into a single, unified global metric.
- Monetization efficiency: Divide total store or MMP revenue by total app downloads to calculate custom Revenue per Download (RPD).
