ASO trends & benchmarks: A comprehensive data study
Did you know 69% of top apps didn't use custom product pages, despite a potential 8.6% conversion lift?
Our 2025 ASO trends & benchmarks report breaks down what sets the fastest-growing apps and games apart, from continuous metadata updates, smart localization, to strategically targeted Apple Ads campaigns powered by custom product pages.
Built on the latest data from 1,000 top-ranking apps and games in the U.S. across the App Store and Google Play, you'll get actionable benchmarks and clear insights into what fuels visibility and boosts downloads in today's mobile market.
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What you'll find inside
Do top apps & games update their metadata frequently?
Uncover how often leading apps and games actually refresh their screenshots, icons, and descriptions. And why it matters more than ever.
Do higher ratings lead to increased search visibility in the app stores?
Learn how app store ratings connect directly to keyword rankings, featuring, and installs.
Where are top apps focusing their localization efforts?
Discover which metadata fields are updated most often by top apps, and spot the surprising opportunities they’re leaving behind.
What's the real impact of custom product pages in Apple Ads?
See how much CPPs boost conversions by campaign type and which countries utilize them the most.
How is AI reshaping the app store landscape?
Dive into AI’s explosive growth, from early hype to mainstream adoption, and see which categories have been dominated by AI.
