Finance app insights 2025
How does your app compare to top players?
In this snapshot report, you’ll get exclusive benchmarks on conversion rates, tap-through rates, and cost-per-tap from Apple Ads campaigns. Discover how top apps are using custom product pages and creative refreshes—and where most are still missing out.
Use these insights to identify performance gaps and unlock new levers to grow your visibility and installs on the App Store. Data includes the United States, the United Kingdom, France, Germany, South Korea, with global benchmarks for broader context.
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What you'll find inside
Apple Ads benchmarks you can’t ignore
Get 2025 benchmarks on conversion rates, tap-through rates (TTR), and cost-per-tap (CPT) to understand how your campaigns compare.
What leading finance apps do differently
See how the top finance apps use custom product pages and frequent creative updates to boost visibility and performance
Actionable takeaways (not just data)
Walk away with specific areas to optimize in your App Store strategy, supported by real data and examples.
Overlooked growth opportunities
Discover which growth levers are underused by finance apps and how to act on them for greater growth on the App Store.
