ASO Guides & Resources

From metadata updates to CPPs' impact on Apple Ads to AI’s growth in apps, get these ASO & Apple Ads benchmarks.

Discover how AI recommends apps and games, what drives app recommendations, and 4 experiments to run now. Based on 125,000+ ChatGPT responses.

This playbook gives you a practical framework to plan, execute, and optimize your App Store strategy for the 2026 World Cup with market insights and CPI benchmarks to guide your ASO and Apple Ads efforts.

Steal the high-impact prompts marketers & UA teams ask Ad Agent to successfully scale their Apple Ads.

Don’t miss these Q4 strategies from top shopping apps to ensure your campaigns drive maximum installs.

How does your finance app compare to the top players? Get this snapshot report of Apple Ads performance.

This handbook is your guide to maximizing your app’s visibility on the app stores. Start here!

Check out these new ways to grow user engagement with iOS 15’s in-app events.

Dive into our expert tips on how to conduct effective keyword research to grow your app’s ranking.

Ready to master Apple Ads? All you need is this guide full of our experts’ best practices.

Learn how to make custom product pages your competitive edge for a personalized user journey.

Ready to expand your app globally? Don’t start without reading this guide to app store localization.

Learn how to get one step ahead of your competitors in ASO to win more downloads.

Want to perform a keyword audit? This template will kick-start your keyword optimization strategy!