--- static_export_time: "2026-07-30T17:41:49+00:00" title: "Ad Intelligence: Mobile Advertising Insights" description: "Discover the keywords your competitors are bidding on with Apple Ads. Monitor their Share of Voice and adjust your bids accordingly." url: "/en/aso-tools/ad-intelligence" locale: "en-US" image: "https://www.apptweak.com/img/2024/08/Ad-Intelligence.png?auto=format%2Ccompress&w=1440&h=600&fit=crop" --- # Ad Intelligence​​ - Protect visibility for top-performing keywords - Get a global view of competitors’ advertising strategies - Optimize your advertising budget allocation ## 4.6 stars ## 180+ Reviews [Start free trial](https://app.apptweak.com/accounts/new?locale=en) Cancel anytime [Request a demo](/en/request-schedule-a-demo) ### Unique insights to fuel your mobile advertising strategy ## Understand creative trends across networks, and optimize bids in Apple Search Ads. ###### APPLE SEARCH ADS ## Which keywords are my competitors bidding on with Apple Ads? Stay a step ahead of your competitors & identify all the Apple Ads keywords they are currently bidding on. Monitor competitors’ Share of Voice over time & find data-driven insights to increase your own ad visibility. ###### COMPETITION COMPARISON ## Which keywords are unique, shared or missing to my ad strategy? Gain insights into the keywords that are unique to your app, shared with your competitor or missing from your ad campaigns. Monitor the apps or games running ads on your brand name & target keywords, and keep a close eye on their Share of Voice. ###### ORGANIC KEYWORD PROTECTION ## Who is bidding on my brand name or top-performing organic keywords? Use Organic Keyword Protection to discover the apps & games bidding on your brand name or top-performing organic keywords. ###### SOCIAL MEDIA ADVERTISING ## What do my competitors’ social media ads look like? Get a complete picture of your competitors’ social media strategies & use vital metrics to inform your decisions. Scroll through your competitors’ social media ads to get copy & creative inspiration at a glance. ###### NEW: SEARCH ADS MANAGER ## Unite ASO & Apple Ads with Campaign Manager Want to create and manage Apple Ads campaigns directly from your favorite ASO tool? Leverage our keyword suggestion tools, performance monitoring dashboard, campaign templates, and more in Campaign Manager. [Learn more](/en/apple-search-ads-manager) ## Our customers say it best ![Elizaveta Kostyukhina](/img/2023/06/photo-Elizaveta-Kostyukhina.jpg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Elizaveta Kostyukhina Head of User Acquisition** ### Supersolid ![Supersolid](/img/2023/02/supersolid-bw.svg?auto=format%2Ccompress&w=200&h=33&fit=crop) > AppTweak answered our need to improve not only our organic installs but also our overall conversion of page views to installs. ![Daniel Carrero](/img/2023/04/Daniel-Carrero-Yelp.jpeg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Daniel Carrero Senior Marketing Manager at Yelp** ### Yelp ![Yelp](/img/2023/03/Yelp-bw.svg?auto=format%2Ccompress&w=200&h=80&fit=crop) > AppTweak provides the best tools and support for scaling our ASO initiatives to the next level. ![Brian Carr](/img/2023/04/brian-carr-medisafe.jpg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Brian Carr VP at Medisafe** ### Medisafe ![Medisafe](/img/2023/03/Medisafe_color1.svg?auto=format%2Ccompress&w=149&h=24&fit=crop) > The AppTweak team’s global reach, data and vision allow you to expand and scale ![Rahul Kumar](/img/2023/03/Rahul-Kumar.jpeg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Rahul Kumar Growth Team** ### Porter ![Porter](/img/2023/03/porter-bw.svg?auto=format%2Ccompress&w=200&h=200&fit=crop) > AppTweak helped us gain unique insights into keyword data which was instrumental in tipping off our visibility & conversion funnel. ![Charmis Pala](/img/2023/03/charmis-pala.jpeg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Charmis Pala Head of SEO at Games 24x7** ### Games24x7 ![Games24x7](/img/2023/03/Games24x7-bw.svg?auto=format%2Ccompress&w=247&h=47&fit=crop) > AppTweak has provided Games24x7 with a data-driven approach to ASO, helping us to fine-tune our process, prioritize what we need to optimize, and eliminate blind spots in our strategy. ## Highest rated ASO tool on G2 ## Grow your apps & games with data-driven insights [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) #### FAQ # What are Apple Ads and Google App Campaigns? Apple Ads and Google App Campaigns platforms allow developers to advertise their apps to users across the App Store and Google Play. # Where can my app’s ads be seen on the App Store & Google Play? Today, Apple Ads can appear in search results for keywords, on the Today tab, in the Search tab, and on individual app product pages (under “You Might Also Like”). On Google Play, ads can appear across Google channels, including Google Search, Google Play, YouTube, and more. # What are the benefits of Apple Ads and Google App Campaigns? When done correctly, paid ads help marketers get their apps in front of more users, increase visibility, and increase downloads. Running ads can be a serious advantage over any competitors who may not be leveraging this acquisition channel. # Can my paid acquisition impact my app’s organic performance? Paid ads can be a great way to improve your ASO strategy. Running Apple Ads or Google App Campaigns alone can often increase organic visibility, conversion, and keyword rankings by generating additional downloads. Implementing your best-paid keywords in your ASO strategy can also help to strengthen your ASO strategy in the long run.