---
static_export_time: "2026-08-18T17:15:27+00:00"
title: "ASO Benchmarks & Trends: Insights for creative optimization"
description: "Uncover ASO trends, feel more informed when making decisions, and get inspired to boost your app’s appeal in the app stores."
url: "/en/aso-tools/app-store-metadata-and-creatives"
locale: "en-US"
image: "https://www.apptweak.com/img/2024/08/App-Metadata-Creative-Optimization.png?auto=format%2Ccompress&w=2160&h=900&fit=crop"
---

# App metadata & creative optimization

- Uncover metadata & creative trends in your category
- Draft new metadata, upload creatives & instantly preview your new app page

## 4.6 stars

## 180+ Reviews

[Start free trial](https://app.apptweak.com/accounts/new?locale=en)

[Request a demo](/en/request-schedule-a-demo)

## Boost your app’s appeal with a solid creative optimization strategy

Uncover ASO trends, feel more informed when making creative decisions, and get inspired to try new things.

ASO report

### Compare your app page with competitors

How does your metadata & app page compare to the competition? Analyze every metadata element with direct side-by-side comparisons in the ASO Report.

ASO creatives explorer

### Get creative inspiration from top apps & games

In one view, analyze & get inspired by creative trends from leading apps in any category, AppDNA, or GameDNA. See the elements your competitors are showcasing & upgrade your creative strategy in seconds.

###### Metadata benchmarks

### Monitor competitor strategies & identify new opportunities

Building a strong app store listing comes with many decisions. Should you add a preview video? Portrait or landscape screenshots? Which colors are trending?

With Metadata Benchmarks, we analyze the top 500 apps in any category to reveal current ASO trends.

App page preview

### Instantly preview metadata & creative updates

Draft new metadata, upload new creatives & see an instant preview of how your app page will look on the app stores in light mode & dark mode.

Want to preview if your new app page will stand out in the search results? Find out in just a click using our Live Search.

###### Case study

## How King reduced time spent on recurring ASO tasks by 62% with our reporting solutions

[Read the whole story](/en/case-studies/king)

 ![Mohand Kabeche](/img/2023/04/Mohand-Kabeche-deezer.png?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Mohand Kabeche Head of Organic Acquisition at Deezer**
### Deezer ![Deezer](/img/2023/11/Horizontal-mb-rgb-1.svg?auto=format%2Ccompress&w=717&h=199&fit=crop)

> AppTweak provides us with precious insights that allow us to measure, understand and pilot our efforts on a daily basis.

 ![Quoc Anh Luong](/img/2023/04/Quoc-Anh-Luong-Vinted.jpeg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Quoc Anh Luong ASO Manager at Vinted**
### Vinted ![Vinted](/img/2023/02/vinted-bw.svg?auto=format%2Ccompress&w=163&h=63&fit=crop)

> AppTweak's constant additions of new features and drive for innovation make it stand out as an ASO tool.

 ![Daniel Carrero](/img/2023/04/Daniel-Carrero-Yelp.jpeg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Daniel Carrero Senior Marketing Manager at Yelp**
### Yelp ![Yelp](/img/2023/03/Yelp-bw.svg?auto=format%2Ccompress&w=200&h=80&fit=crop)

> AppTweak provides the best tools and support for scaling our ASO initiatives to the next level.

 ![Pablo Penny](/img/2023/04/pablo-penny-2.png?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Pablo Penny Managing Director at Phiture**
### (Partner) Phiture ![(Partner) Phiture](/img/2023/03/phiture-bw.svg?auto=format%2Ccompress&w=272&h=49&fit=crop)

> AppTweak's UI is the most simple and straightforward.

 ![Brian Carr](/img/2023/04/brian-carr-medisafe.jpg?auto=compress%2Cformat&w=150&h=150&fit=facearea) **Brian Carr VP at Medisafe**
### Medisafe ![Medisafe](/img/2023/03/Medisafe_color1.svg?auto=format%2Ccompress&w=149&h=24&fit=crop)

> The AppTweak team’s global reach, data and vision allow you to expand and scale

## Highest rated ASO tool on G2

## Grow your apps & games with data-driven insights

[Start free trial](https://app.apptweak.com/accounts/new?locale=en)

[Request a demo](/en/request-schedule-a-demo)