--- static_export_time: "2026-08-18T17:18:09+00:00" title: "How Amen increased Apple Ads installs by 93% and reduced CPI by 27%" description: "Amen increased installs by 93% and reduced CPI by 27% after shifting Apple Ads management to AppTweak’s Campaign Manager and consulting team." url: "/en/case-studies/amen-augustine-institute" locale: "en-US" image: "https://www.apptweak.com/img/2026/01/Augustine-Institute-Amen-cover.png?auto=format%2Ccompress&w=2400&h=2400&fit=crop" --- # How Amen increased Apple Ads installs by 93% and reduced CPI by 27% Company: Amen - Augustine Institute Industry: Reference Products used: - [![](/img/2025/03/AD-intel-Circle.svg) Campaign Manager ](/en/apple-search-ads-manager) - [![](/img/2025/03/Consultancy-Circle.svg) ASO and Apple Ads Consulting Services ](/en/aso-mobile-growth-consulting-services) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) - +93% installs - -27%cost per install [Amen](https://amenapp.org/) by [Augustine Institute](https://www.augustineinstitute.org/) is a free Catholic prayer and meditation app that helps users deepen their spiritual lives through daily Scripture, meditation, sleep stories, and peaceful music. Its core audience includes Catholics and Christians seeking accessible, high-quality resources to grow in prayer, find peace in daily life, and stay connected to their faith. ## Challenge Amen, leading Catholic prayer and meditation app by Augustine Institute, needed to **grow its App Store reach efficiently** while staying within a limited marketing budget. With optimization handled directly in the console, Apple Ads was already part of Amen’s acquisition mix – but the channel wasn’t receiving the **consistent, hands-on optimization** needed to scale impact. At the same time, U.S. competition in the faith-based and wellness category was intensifying, making it critical for Amen to **improve both its visibility and spend efficiency**. With a lean marketing team and many parallel priorities, Amen needed **more time, data, and expertise** to confidently push Apple Ads further. The team looked for a partner who could deepen their Apple Ads strategy and **ensure every dollar was invested where it would drive the best results**. ## Solution Amen partnered with AppTweak to bring a more strategic approach to Apple Ads, with **end-to-end campaign management** from AppTweak’s app growth consultants. ### Building a stronger foundation for growth The team restructured Amen’s campaigns around strong brand, generic, and competitor themes, enabling **clearer control over spend allocation and performance measurement**. Using AppTweak’s Campaign Manager, bids were adjusted continuously to maintain efficiency as volumes increased. ### Unlocking new keyword opportunities To expand Amen’s reach without inflating costs, AppTweak conducted advanced keyword and creative research. These signals guided where the team could find new opportunities and scale responsibly. - **Ad Intelligence** revealed competitor keywords and historical impression share patterns for top-priority keywords. - **AI-powered keyword research** surfaced new, high-intent terms relevant to Amen’s audience. - **CPP Intelligence** helped identify how similar apps positioned themselves on the App Store and which intents were worth testing through more tailored search terms. ### Providing clarity and control – without additional workload **Every two weeks** , the Amen team received a clear, structured update from AppTweak’s consultants showing: - How CPI evolved - How spend shifted between campaigns - Which optimizations were completed and why This allowed Amen to **stay fully informed and confident in their strategy** , while freeing them from the day-to-day operational demands of campaign management. ## Results Within the first few weeks of AppTweak taking ownership of campaign management, Amen began seeing measurable improvements in Apple Ads efficiency and performance. - **+93% installs** - **–27% CPI** - **+82% spend** , reallocated toward the strongest opportunities With a clearer structure and more advanced Apple Ads expertise, Amen now has **a more predictable and scalable growth strategy for the App Store** – all achieved without increasing internal workload. ![The Amen app increased installs by 93% with AppTweak's Apple Ads consulting services.](/img/2026/01/amen-installs-case-study-1.png) _The Amen app increased installs by 93% with AppTweak’s Apple Ads consulting services._ ![The Amen app decreased cost per acquisition with AppTweak's Apple Ads consulting services.](/img/2026/01/amen-CPA-case-study-1.png) _The Amen app decreased cost per acquisition by 27% with AppTweak’s Apple Ads consulting services._ ![joshua-abraham-amen-augustine-institute](/img/2026/01/joshua-abraham-amen-augustine-institute.png?auto=format%2Ccompress&w=200&h=200&fit=crop) Joshua Abraham | Product Marketing Manager at Augustine Institute > The numbers speak for themselves! Using AppTweak to manage our Apple Ads campaigns resulted in greater visibility for the Amen app - and even 93% more installs. ## More case studies - [ ### How PrizePicks achieved a 71% lower CAC on Apple Ads ahead of Super Bowl LX Read the story ](/en/case-studies/prizepicks) - [ ### How King restored 100% of keyword installs by uniting ASO & Apple Ads Read the story ](/en/case-studies/king-aso-apple-ads) - [ ### How Bolt achieved +8.6% incremental installs with organic custom product pages Read the story ](/en/case-studies/bolt) - [ ### How Zupee grew organic downloads by 134% after rebuilding its ASO for free-to-play Read the story ](/en/case-studies/zupee) - [ ### How AstroChat.com improved conversion rates by 30-40% on Google Play Read the story ](/en/case-studies/astrochat) - [ ### How The Economist grew app downloads by 44% with automation and custom product pages on Apple Ads Read the story ](/en/case-studies/the-economist) [See all case studies](/en/case-studies)