--- static_export_time: "2026-07-30T17:43:20+00:00" title: "How AppQuantum increased game downloads with A/B testing" description: "In two weeks, the AppQuantum team was able to increase downloads of first-time installers by 21.5% and increased retained first-time installers by 26%" url: "/en/case-studies/appquantum" locale: "en-US" image: "https://www.apptweak.com/img/2023/08/sharing-thumbnail-case-study.png?auto=compress%2Cformat&q=95" --- # How AppQuantum increased game downloads by 21.5% with creative A/B testing Company: AppQuantum Industry: Mobile free-to-play game publisher - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) - + 21.5%Downloads - + 26%Retained first-time installers [AppQuantum](https://appquantum.com) is a mobile free-to-play games publisher. Their mission is to help talented developers around the globe focus on making mobile games they love. AppQuantum publishes their games and increases their revenue, so they can produce worldwide hits.   AppQuantum provides developers with services, such as user acquisition, creative production, support, community, localization, game design, ad mediation, testing and ASO. ## Challenge The mobile gaming industry is diverse, and the competitive landscape extremely complex. On the app stores, mobile games can be classified into around 20 subcategories, and game genres can vary a lot. Working in such an industry is very challenging, especially as an ASO manager who has to work with game projects at different stages of development and target different audiences. Given the mobile gaming landscape challenges and AppQuantum’s own project challenges, the company needed a trusted platform to provide app & game developers with the best-in-class data and insights. ## Solution AppTweak was the perfect solution for AppQuantum’s needs, given the platform’s advanced ASO functionalities – such as Metadata History, Featuring, and Similar Apps monitoring – providing insights for AppQuantum games worldwide. ** ** ### 1. Improving competitor’s metadata analysis Today’s mobile gaming market is characterized by new games quickly gaining popularity. Having access to **category metadata benchmarks** can be of great help to analyze your game metadata against competition and identify trends in mobile gaming. Thanks to AppTweak’s feature **Metadata History and Benchmarks** , AppQuantum ASO managers can uncover metadata and creative trends in their game category, as well as monitor competitors for inspiration when optimizing their game’s creatives. By getting a better idea of ASO trends, AppQuantum felt more informed when making important decisions for their clients, while also getting inspired to try new things. ** ** ### 2. A/B testing game’s metadata and creatives on Google Play **Being able to quickly analyze competitor apps’ metadata and creatives** has been a game changer for AppQuantum. Lately, AppTweak ASO Timeline and Metadata History solution has been applied by the team in many projects on testing different app icons against the competition, or experimenting with different screenshots for successful game localization. App icons and localization are among the most important aspects to boost conversion rate optimization and grow your game’s visibility on the app stores. This is especially true for Google Play, where **app icons are the most visible creative element** in keyword search results. ![Image - AppQuantum - Gold Goblin A/B/C experiment on Google Play icon.](/img/2023/07/2bing-search-results.png?auto=compress%2Cformat) _Gold and Goblins A/B/C experiment on Google Play icon._ Testing different design options regularly and tracking conversion to install is extremely important with mobile games. This has helped the AppQuantum team to find the most effective set of metadata and creatives for each of their game projects. ## Result ** ** Implementing AppTweak’s ASO solutions helped the AppQuantum team to analyze large volumes of app stores data and identify metadata and creative insights that would have been difficult or impossible to detect manually. Thanks to the use of AppTweak’s data-driven insights, ASO Managers at AppQuantum have been able to optimize their game projects’ metadata and identify new opportunities for app discovery and user acquisition. In two weeks, the AppQuantum team was able to **increase downloads of first-time installers by 21.5%** and increased **retained first-time installers by 26%** for one of their game titles following creative optimization. ![Image - AppQuantum - In terms of "First-time installers" the version with the earth drill showed an increase in conversion of up to 21.5%.](/img/2023/07/AppQuantum-case-study-Img-2-1.png?auto=compress%2Cformat) _In terms of “First-time installers”, the version with the earth drill showed an increase in conversion of up to 21.5%. The other two versions of the icon with the goblin and the drill also showed great performance._ ## More case studies - [ ### How King restored 100% of keyword installs by uniting ASO & Apple Ads Read the story ](/en/case-studies/king-aso-apple-ads) - [ ### How Zupee grew organic downloads by 134% after rebuilding its ASO for free-to-play Read the story ](/en/case-studies/zupee) - [ ### How Treeplla tripled their review response rate in 3 weeks Read the story ](/en/case-studies/treeplla) - [ ### How Pixel Federation measured app installs & revenue growth after being featured Read the story ](/en/case-studies/pixel-federation-featurings) - [ ### How King reduced time spent on recurring ASO tasks by 62% Read the story ](/en/case-studies/king) - [ ### How Pixel Federation optimized its ASO before a game launch to secure top rankings Read the story ](/en/case-studies/pixel-federation) [See all case studies](/en/case-studies)