--- static_export_time: "2026-08-18T17:18:10+00:00" title: "How Bolt achieved +8.6% incremental installs with organic custom product pages" description: "Bolt achieved a +8.6% uplift in installs by applying organic custom product pages and measuring their incremental impact with AppTweak." url: "/en/case-studies/bolt" locale: "en-US" image: "https://www.apptweak.com/img/2026/03/Bolt-featured-image.png?auto=format%2Ccompress&w=2400&h=2400&fit=crop" --- # How Bolt achieved +8.6% incremental installs with organic custom product pages Company: Bolt Industry: Travel Products used: - [![](/img/2024/10/79teDV4y-ASO-TOOLS-Circle.svg) ASO Tools ](/en/aso-tools?currency=usd) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en¤cy=usd) [Request a demo](/en/request-schedule-a-demo?currency=usd) - +8.6%incremental installs with organic custom product pages [Bolt](https://bolt.eu/en/) is building a future where people don’t need to own personal cars to move around safely and conveniently. A future where people have the freedom to use transport on demand, choosing whatever vehicle’s best for each occasion — be it a car, scooter, or e-bike. Today, Bolt helps over 200 million customers move around in more than 850 cities globally while also supporting more than 4.5 million drivers and couriers to earn a living. ## Key takeaways - Organic custom product pages allowed Bolt to reuse intent-based creatives from paid campaigns in its organic App Store strategy. - Using AppTweak’s incrementality measurement, Bolt confirmed a **+8.6% increase in net-new installs** attributed to organic custom product pages. ## Challenge At Bolt, app store marketing is treated as a **continuous optimization effort**. The app team actively explores new features across the App Store and Google Play – including promotional content, in-app events, and custom product pages – to improve relevance and discoverability in organic search. Custom product pages were already part of Bolt’s acquisition strategy, used to match users’ search intent with tailored creatives in paid campaigns. When Apple released **organic custom product pages** in July 2025, Bolt identified an opportunity to bring this intent-based approach to organic search. For the first time, custom product pages could influence Bolt’s organic growth, not just paid traffic. The key question was whether organic custom product pages could drive **incremental installs** beyond existing organic performance – and whether they were worth adopting in Bolt’s long-term App Store strategy. ## Solution ### Applying organic custom product pages Bolt applied organic custom product pages using creatives that were already in use for paid campaigns. The team started targeting the intent **“airport transfers,”** a use case with clear search demand and strong relevance. By relying on proven creatives, Bolt could better isolate the impact of organic custom product pages since their mechanics differ from paid campaigns. Bolt used AppTweak’s Creative Explorer to research market trends around custom product pages and keep the ASO team informed without manual app store checks. ### Measuring incremental impact with AppTweak Incrementality was already a familiar concept at Bolt. To determine whether organic custom product pages were driving additional installs for the Bolt ride app, the team used AppTweak’s incrementality feature to **measure their true impact on downloads**. ## Results Within a week of launching organic custom product pages, Bolt observed a **clear surge in organic search traffic**. Incrementality analysis confirmed that this uplift translated into a **+8.6% increase in net-new installs** for the Bolt ride app worldwide. These results demonstrated that organic custom product pages drove incremental growth for Bolt beyond expected trends. ![Incrementality analysis from AppTweak showing +8.6% incremental uplift for Bolt Ride app](/img/2026/03/bolt-incrementality-blur-1.png) _Bolt achieved a +8.6% uplift in installs by applying organic custom product pages and measuring their incremental impact with AppTweak_ ## What’s next With the incremental impact of organic custom product pages confirmed – and as tailored experiences become increasingly central on the App Store – Bolt plans to deepen its investment in **customized app store experiences.** The Bolt team will continue to partner with AppTweak to support **structured testing, reliable measurement, and cross-team alignment** as part of its long-term app store growth strategy. ![](/img/2026/03/Kristina-Tuvikene-Bolt-e1782987743532-200x200.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop) Kristina Tuvikene | ASO Specialist at Bolt > I use AppTweak daily - it’s my main platform for app store marketing. Everything I need is in one place, which makes it easy to research keywords, monitor market trends, and understand best practices. Features like Creative Explorer and the dashboard templates make it much easier to report on performance and prove the impact of our ASO work. ## More case studies - [ ### How Sykes Holiday Cottages achieved a 4.8 rating and 100% review response coverage Read the story ](/en/case-studies/sykes-holiday-cottages-app-reviews?currency=usd) - [ ### How Sykes Holiday Cottages grew visibility by 45% and reached their highest rankings YTD Read the story ](/en/case-studies/sykes-holiday-cottages?currency=usd) - [ ### How Park+ organically reached the #1 position in their category Read the story ](/en/case-studies/park-plus?currency=usd) - [ ### How iVisa used custom product pages and saved +$12K Read the story ](/en/case-studies/i-visa-cpp?currency=usd) - [ ### How iVisa increased installs from organic search by over 140% Read the story ](/en/case-studies/i-visa-downloads?currency=usd) - [ ### How PrizePicks achieved a 71% lower CAC on Apple Ads ahead of Super Bowl LX Read the story ](/en/case-studies/prizepicks?currency=usd) [See all case studies](/en/case-studies?currency=usd)