--- static_export_time: "2026-07-30T17:45:02+00:00" title: "How CoinSwitch grew conversion rate by +400% with keywords, creatives, and CSLs" url: "/en/case-studies/coinswitch" locale: "en-US" image: "https://www.apptweak.com/img/2025/11/coinswitch-cover.png?auto=format%2Ccompress&w=2400&h=2400&fit=crop" --- # How CoinSwitch grew conversion rate by +400% with keywords, creatives, and CSLs Company: CoinSwitch Industry: Finance Products used: - [![](/img/2024/10/79teDV4y-ASO-TOOLS-Circle.svg) ASO Tools ](/en/aso-tools) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) - +400%conversion rate [CoinSwitch](https://coinswitch.co/) is a crypto investment platform designed to simplify crypto trading for Indian retail users. Trusted by over 22 million users, the app enables users to buy, sell, and track cryptocurrencies securely and easily. With its intuitive interface, CoinSwitch has become a leading gateway for crypto investing in India. ## Challenge CoinSwitch’s ASO team faced mounting pressure to **maximize organic user acquisition** ahead of a major product expansion campaign. It was a critical moment for growth, and improving ASO metrics was central to hitting their acquisition goals efficiently. Two challenges stood out: - **Keyword rankings:** growth on key terms was limited, making it harder to expand reach. - **Conversion rates:** visit-to-install conversion was underperforming, preventing CoinSwitch from turning more page visits into installs. Before AppTweak, the team relied on **basic in-house analytics** like using the consoles to see which keywords brought visitors and downloads to their own app—but they had no visibility into competitor keywords, downloads, or metadata. **Manual keyword research** also lacked actionable insights, slowing down iteration cycles during a critical growth phase. The subsequent initiative was led by Sanjit, Ashutosh, Shubham, and Prateek, who were responsible for improving keyword visibility and boosting conversion rates. ## Solution CoinSwitch used AppTweak to centralize ASO operations and speed up experimentation. The team focused on three areas: ### Smarter keyword discovery and tracking The ASO Report first provided CoinSwitch with a clear overview of **the keywords competitors were using in their metadata** , showing common terms where CoinSwitch could also compete. By combining keyword suggestions with metadata analysis, the team identified **on** **which keywords competitors ranked highly** and which drove them the most **installs**. These insights guided revisions to include **higher-volume terms** such as “crypto trading” and “bitcoin app” in their title and short description. The team then continued **tracking performance over time** to understand impact. **Algorithm anomaly detection** helped the team anticipate Play Store shifts and adapt faster. ### Creative optimization and testing Creative optimization followed a similarly data-driven pattern. Using the Timeline, the CoinSwitch team examined **market trends and competitor activity** — including metadata changes, in-app events, promotional content, and competitor A/B testing — to see the exact updates competitors made and understand what worked. Before publishing new creative updates, they used AppTweak’s store page preview tools to **check how icons, screenshots, and copy would appear in light and dark mode** , on both Android and iOS phone devices. CoinSwitch then **refreshed visuals** with a cleaner interface and reordered screenshots to emphasize trust, simplicity, and user benefits, alongside **testing new icons** to improve engagement. ### Targeted custom store listings (CSLs) Prior experience with custom store listings was enhanced by AppTweak’s visibility into the market. Creative Explorer provided a clearer picture of **how competitors position screenshots** across different verticals, and Live Search Results helped **uncover the CSLs competitors were running** on different keywords. Guided by these insights, CoinSwitch ran CSLs targeting branded searches with **tailored messaging and creatives** to increase relevance and conversion. ![Coinswitch crypto app increased conversion rate with AppTweak](/img/2025/11/coinswitch-csl-1.png?auto=compress%2Cformat&fit=scale&h=1000&q=95&w=940) _Example 1 of CoinSwitch’s custom store listings (CSL)_ ![Coinswitch crypto app used AppTweak to research CSLs](/img/2025/11/coinswitch-csl-2.png?auto=compress%2Cformat&fit=scale&h=1000&q=95&w=940) _Example 2 of CoinSwitch’s custom store listings (CSL)_ ## Results Within 5–6 months of implementing these changes, CoinSwitch saw measurable improvements: ![Coinswitch crypto app used AppTweak to increase conversion rate 400 percent](/img/2025/11/coinswitch-conversion-rate-growth.png?auto=compress%2Cformat&fit=scale&h=1000&q=95&w=1374) _Growth in conversion rate for CoinSwitch, 5-6 months after using AppTweak to improve ASO_ - Conversion rate surged **by a remarkable 400%**. - **Keyword rankings improved** across their top five target terms. - **Organic installs grew steadily month over month** as visibility and creatives improved. After seeing the success AppTweak brought to CoinSwitch, the team is now applying the platform’s insights to [**Lemonn**](https://lemonn.co.in/), their newly launched stock market app focused on empowering retail investors. While the crypto market is global, stock markets are more regional. With AppTweak, the team can **analyze markets country by country** and adapt their ASO strategy based on what’s working elsewhere. AppTweak continues to be a valuable partner in this new chapter, helping CoinSwitch refine its ASO strategies, stay ahead of trends, and drive high-quality user acquisition. ![CoinSwitch AppTweak case study](/img/2025/11/Kumar-Ashutosh-CoinSwitch.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop) Kumar Ashutosh | Sr. Associate SEO at CoinSwitch > AppTweak has significantly elevated our ASO strategy. The platform’s depth of insights and ease of use helped us uncover opportunities we were previously missing. It’s a must-have for any growth team serious about scaling app performance. ## More case studies - [ ### How Binance’s global yearly installs increased by 95,000+ Read the story ](/en/case-studies/how-binance-global-yearly-installs-increased-by-95000) - [ ### How Flipster achieved an 88% growth in organic downloads thanks to ASO Read the story ](/en/case-studies/flipster) - [ ### How Binance uses AppTweak’s API to assess market dominance Read the story ](/en/case-studies/binance) - [ ### How PrizePicks achieved a 71% lower CAC on Apple Ads ahead of Super Bowl LX Read the story ](/en/case-studies/prizepicks) - [ ### How King restored 100% of keyword installs by uniting ASO & Apple Ads Read the story ](/en/case-studies/king-aso-apple-ads) - [ ### How Bolt achieved +8.6% incremental installs with organic custom product pages Read the story ](/en/case-studies/bolt) [See all case studies](/en/case-studies)