--- static_export_time: "2026-07-30T17:44:42+00:00" title: "How Moburst helped Upside R-rank in the Top 10 on the App Store for “Black Friday”" url: "/en/case-studies/how-moburst-helped-upside-rank-in-the-top-10-on-the-app-store-for-black-friday" locale: "en-US" image: "https://www.apptweak.com/img/2024/11/Moburst.png?auto=format%2Ccompress&w=1200&h=1200&fit=crop" --- # How Moburst helped Upside R-rank in the Top 10 on the App Store for “Black Friday” Company: Moburst Industry: Agency Products used: - [![](/img/2024/10/79teDV4y-ASO-TOOLS-Circle.svg) ASO Tools ](/en/aso-tools?currency=jpy) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en¤cy=jpy) [Request a demo](/en/request-schedule-a-demo?currency=jpy) - #9rank for “black friday” - 10%increase in app visibility [Moburst](https://www.moburst.com/) has grown from its mobile-first roots into one of the most sought-after full-service digital agencies globally. We’re passionate about helping companies achieve hypergrowth and dominate their category. ## Challenge As part of their monthly metadata recommendation, Moburst, a mobile marketing agency, was seeking **new keyword opportunities** to optimize the app metadata of their client Upside, a cash-back app. During their September keyword research for **Upside** , the Moburst team was researching seasonal keywords and noticed that the keyword **“black friday”** typically experiences a significant surge in search traffic in the US starting in mid-October. _Apple’s official Search Popularity History for the keyword “black friday” in the United States _ Therefore, the Moburst team decided to use AppTweak to adapt their client app’s metadata and take advantage of the upcoming seasonal event. ## Solution Moburst leveraged **AppTweak’s ASO tools** to optimize Upside’s metadata and improve its ranking for the **seasonal keyword “black friday.”** The key features used included: - **Seasonal Keyword Discovery** : By leveraging **AppTweak’s Keyword Research tool** , the Moburst team identified high-volume seasonal keywords, including “black friday.” These keywords were then integrated into Upside’s iOS metadata a few weeks before the anticipated **search traffic spike**. - **Traffic Analysis** : By using **AppTweak’s Monitor Performance** feature, the Moburst team analyzed **search traffic trends** , allowing them to track when seasonal keywords were likely to peak in popularity. - **Ongoing Rank Monitoring** : After updating the metadata, Moburst monitored the keyword ranking performance through AppTweak to track seasonal fluctuations in real time. AppTweak’s platform made it easy for Moburst to **identify seasonal trends, analyze keyword volume history,** and **monitor ranking improvements** , allowing for a smooth and proactive approach to metadata optimization. ## Results The impact of the seasonal metadata optimization was felt almost immediately. Within just 1 month of implementing the changes, the Upside app’s organic ranking for “black friday” soared **from being unranked to an impressive #9** **in the US**. Additionally, long tail permutations of ‘black friday’ were also impacted, just by adding both words. _Upside app’s ranking history for the keyword “black friday” in the United States _ Additionally, during the same period & after updating the metadata, we saw approximately a **10% increase in app visibility.** _Upside app’s visibility history in November following the metadata update _ This strategic move allowed Upside to **capture the surge in seasonal search traffic** and drive more impressions, downloads, and visibility. Given the remarkable results, the Moburst team is excited to continue leveraging AppTweak to discover more seasonal keywords relevant to the Upside app, and continuing the process yearly to see if rankings improve. ![](/img/2024/11/Dana-Damkani-Senior-ASO-CRO-Analyst-Moburst.jpg?auto=format%2Ccompress&w=200&h=200&fit=crop) Dana Damkani | Senior ASO & CRO Analyst > AppTweak has been an integral part of our day-to-day work, consistently providing us with the insights and resources needed to drive success for both our team and clients. Their dedicated team is always available, working closely with us to optimize our strategies and ensure we stay ahead in a competitive market. ## More case studies - [ ### How Taobao drove up to 70% more downloads with localization Read the story ](/en/case-studies/taobao?currency=jpy) - [ ### How AliExpress balanced paid and organic efforts on Google Play Read the story ](/en/case-studies/aliexpress?currency=jpy) - [ ### How LOOKFANTASTIC secured a Top 10 ranking in the UK Charts Read the story ](/en/case-studies/lookfantastic?currency=jpy) - [ ### How the North Face increased its app ratings from 3.68 to 4.23 Read the story ](/en/case-studies/the-north-face?currency=jpy) - [ ### How Superscale increased organic downloads on Google Play more than 450% with ASO Read the story ](/en/case-studies/superscale?currency=jpy) - [ ### How Vinted increased the number of keywords ranking in the Top 10 Read the story ](/en/case-studies/vinted?currency=jpy) [See all case studies](/en/case-studies?currency=jpy)