--- static_export_time: "2026-10-30T11:28:59+00:00" title: "How Kiddopia improved conversion by 36% with data-driven ASO" description: "Kiddopia improved its search conversion rate by 36% by running ASO experiments informed by keyword, competitor, and market data from AppTweak" url: "/en/case-studies/kiddopia" locale: "en-US" image: "https://www.apptweak.com/img/2026/10/Kiddopia-featured-image.png?auto=format%2Ccompress&w=2400&h=2400&fit=crop" --- # How Kiddopia improved conversion by 36% with data-driven ASO Company: Kiddopia Industry: Education Products used: - [![](/img/2024/10/79teDV4y-ASO-TOOLS-Circle.svg) ASO Tools ](/en/aso-tools) - [![](/img/2025/03/Market-Intel-Circle.svg) Market Intelligence ](/en/market-intelligence) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) - +36% search conversion rate - #1ranking for “learning games for kids” [Kiddopia](https://kiddopia.com/), a Nazara Portfolio Company, is a fun, safe learning app designed for children aged 2–8 years, offering engaging experiences across learning, creativity, puzzles, games, and everyday skills. It is built for curious young minds and their parents, combining play and learning in a safe and enriching digital environment. ## Challenge Kiddopia’s store listing was in good shape. The [Kiddopia Kids Learning App](https://apps.apple.com/us/app/kiddopia-kids-learning-games/id1223397201) was well optimized, and a steady calendar of in-app events kept it visible on the App Store. Metadata updates and A/B tests were already part of the team’s work, but happened at a low frequency. Kiddopia’s ASO team, working closely with UA, looked for a **more structured and proactive approach to app growth**. That meant identifying new keyword opportunities, planning A/B tests, and regularly benchmarking performance against competitors. With **organic installs and conversion rate** as its core goals, the team wanted to turn a mostly static listing into one it actively tested and refined. ## Solution In early 2026, Kiddopia moved to AppTweak’s **Enterprise plan** , giving the team advanced competitor, benchmarking, and market data to make this shift a success. ### Competitors and creatives To decide where to focus its experiments, the team first looked at what competitors were testing. Using Timeline and CPP Explorer, they reviewed months of **competitor A/B tests, screenshot updates, and custom product pages** to identify the design patterns others were trying and which ones worked. This research fed Kiddopia’s own screenshot and icon A/B tests, as well as its custom product pages. ### Keyword research and optimization App store keyword data guided the metadata work: **optimizing titles and subtitles, expanding long-tail coverage, and adjusting as rankings shifted**. The team localized metadata by finding relevant keywords in each market, and updated its keyword field around seasonal moments such as Halloween. Regular audits with AppTweak’s [**ASO Agent**](/en/ai-agents-aso-apple-ads) uncovered further optimization opportunities, which the team weighed against its own experience to decide what to change in its metadata next. ### Mobile market intelligence To benchmark Kiddopia’s performance against competitors and the wider market, the team used AppTweak’s **Market Intelligence** , including App and Publisher Overviews. With a clear view of how competing apps and publishers were performing, the team could make better-informed decisions about its growth strategy for each market. ## Results Within one year of active metadata updates and testing, Kiddopia’s already strong search conversion rate **improved by a further 36%**. Keyword work paid off in rankings too: the app climbed from **#5 to #1 for its priority keyword,** “learning games for kids,” in the US. Backed by a year-round in-app event calendar, Kiddopia was also **featured regularly on the App Store** , including as App of the Day in the US, Australia, and New Zealand. Beyond the numbers, testing is now a core part of how the team works. With ASO, competitor, and market data in one place, Kiddopia’s growth workflow is **more data-driven, structured, and efficient**. The team can prioritize keywords more clearly, track competitors and market trends, validate decisions with greater confidence, and identify opportunities faster. ASO, UA, and creative teams also work from a **common set of insights** , enabling faster iterations and more informed planning. ## What’s next The Kiddopia team will continue strengthening its ASO strategy through **ongoing optimization, expansion into new markets, and close alignment between ASO and paid UA**. It is also looking forward to exploring AppTweak’s upcoming features and new ways they can support its growth. ![Shashank Bhardwaj Kiddopia Nazara](/img/2026/10/Shashank-Bhardwaj-Kiddopia-Nazara.png?auto=format%2Ccompress&w=200&h=200&fit=crop) Shashank Bhardwaj | ASO Manager at Kiddopia > AppTweak has definitely helped me achieve my ASO goals more effectively. Having a wide range of ASO capabilities under one roof has made it easier to consolidate data, identify the right insights, and present them in a way that supports different business and marketing needs. I also value the data accuracy and continuous introduction of new features, which keeps the platform relevant as the landscape evolves. Most importantly, AppTweak’s Customer Success team has been extremely helpful, with prompt responses and guidance whenever needed. ## More case studies - [ ### How PrizePicks achieved a 71% lower CAC on Apple Ads ahead of Super Bowl LX Read the story ](/en/case-studies/prizepicks) - [ ### How King restored 100% of keyword installs by uniting ASO & Apple Ads Read the story ](/en/case-studies/king-aso-apple-ads) - [ ### How Bolt achieved +8.6% incremental installs with organic custom product pages Read the story ](/en/case-studies/bolt) - [ ### How Zupee grew organic downloads by 134% after rebuilding its ASO for free-to-play Read the story ](/en/case-studies/zupee) - [ ### How AstroChat.com improved conversion rates by 30-40% on Google Play Read the story ](/en/case-studies/astrochat) - [ ### How Amen increased Apple Ads installs by 93% and reduced CPI by 27% Read the story ](/en/case-studies/amen-augustine-institute) [See all case studies](/en/case-studies)