--- static_export_time: "2026-07-30T17:45:00+00:00" title: "How King reduced time spent on recurring ASO tasks by 62%" description: "Discover how King reduced its time spent on ASO & increased its games' visibility on keywords on both app stores by 4.47% YoY." url: "/en/case-studies/king" locale: "en-US" image: "https://www.apptweak.com/img/2023/08/king-cover-1.png?auto=compress%2Cformat&q=95" --- # How King reduced time spent on recurring ASO tasks by 62% Company: King Industry: Entertainment and Gaming Products used: - [![](/img/2025/03/Consultancy-Circle.svg) ASO and Apple Ads Consulting Services ](/en/aso-mobile-growth-consulting-services) - ###### Get Started for Free Join the top mobile leaders using AppTweak [Start free trial](https://app.apptweak.com/accounts/new?locale=en) [Request a demo](/en/request-schedule-a-demo) - 4.47 %increase in games’ visibility - 62 %reduction in recurring ASO tasks With a mission of Making the World Playful, [King](https://www.king.com/) is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. ## Challenge The ASO team at King needed to efficiently monitor the keyword visibility on key markets for  multiple games on the app stores. Being able to rapidly respond and implement necessary changes to games’ metadata is vital for a company like King, counting hundreds of popular games in its  portfolio. Sudden and unexpected occurrences that may hinder games’ performance and require an immediate reaction include: - **Algorithm changes** and **updates** on both app stores - **New competitors** disrupting the top keyword rankings - **Sudden drops** in visibility hindering the team ASO strategy efforts To counter these negative occurrences, King sought advice from the AppTweak team. ##  Solution After consultation with the ASO team at King, AppTweak’s App Growth Consultants recommended building a Custom Automated Data Studio Report and a Status Check Report. Once implemented, these solutions helped to solve visibility monitoring issues and improve project management efficiency across different markets. **The Custom Automated Data Studio Report** was built to incorporate data from both AppTweak and King’s App Store and Google Play consoles, all in a single view! By having access to such a powerful and comprehensive report, the team at King was now able to effectively monitor the games’ visibility on a set of high-volume keywords in multiple markets simultaneously. **Thanks to the  Status Check Report** all team members could efficiently and rapidly align on the games’ metadata status and apply updates to improve or maintain visibility on high-volume keywords. Before implementing the Custom Automated Data Studio Report, King would update the metadata of their main games in priority markets every month, even when the games were already performing well. ![Image - King case study - Custom Automated Data Studio Report](/img/2023/08/KING-Google-Data-Studio.png?auto=compress%2Cformat) _Custom Automated Data Studio Report_   ## Result Thanks to the detailed reports, King had a better view of their games’ performance and could take action more quickly. As a result,  King’s games visibility consistently improved across different markets by 4.47% on average YOY on both app stores. Moreover, thanks to insights provided by the  Status Check Report, King was able to change their metadata update cadence and proactively identify negative changes to search visibility, which resulted in a 62% reduction in recurring time-consuming tasks. Furthermore, following a metadata update to Candy Crush Soda Saga on the Apple App Store in the United States, the King’s team achieved an increase in visibility of 8.39% by leveraging more keyword opportunities and counteracting negative impact to visibility. ![Image - King case study - Visibility score](/img/2023/08/king-visibility-score.png?auto=compress%2Cformat) _Evolution of visibility score_   Overall the streamlined monitoring process, consolidated data, and expert guidance from AppTweak’s consultants enabled King to make timely metadata updates, respond effectively to market dynamics, and increase its games’ overall visibility in the app stores. ![Image - Rocío Morales - King](/img/2023/08/Rocio-Morale.jpeg?auto=format%2Ccompress&w=200&h=200&fit=crop) Rocío Morales | Associate Director Performance Marketing > AppTweak’s team has truly been a game-changer for us! Their invaluable partnership has not only saved us valuable time but also significantly improved our project management efficiency. ## More case studies - [ ### How King restored 100% of keyword installs by uniting ASO & Apple Ads Read the story ](/en/case-studies/king-aso-apple-ads) - [ ### How Zupee grew organic downloads by 134% after rebuilding its ASO for free-to-play Read the story ](/en/case-studies/zupee) - [ ### How Treeplla tripled their review response rate in 3 weeks Read the story ](/en/case-studies/treeplla) - [ ### How Pixel Federation measured app installs & revenue growth after being featured Read the story ](/en/case-studies/pixel-federation-featurings) - [ ### How AppQuantum increased game downloads by 21.5% with creative A/B testing Read the story ](/en/case-studies/appquantum) - [ ### How Pixel Federation optimized its ASO before a game launch to secure top rankings Read the story ](/en/case-studies/pixel-federation) [See all case studies](/en/case-studies)