Apple Ads Optimization
Scale your Apple Ads campaigns and expand your reach
- đ Find new keywords for Apple Ads
- đ€ Automate Apple Ads Bidding
- đ Campaign Optimization Insights
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Join the 2,000+ mobile leaders who trust us
Drive incremental growth for Apple Ads with the power of ASO
Unite ASO & ASA in one platform
Easily discover 1,000+ new keywords
Optimize performance with smart automation
ASO & ASA combined
Align your paid and organic campaigns in one view
Accelerate data-driven decisions by viewing ASO and Apple Ads metrics side by side, without switching platforms. Leverage competitor insights like impression share and historical performance to holistically evaluate keyword performance, optimize bids, and outperform competitorsâall in one view.
Keyword discovery
Discover high-value keywords to expand your reach
Leverage AppTweakâs AI-powered keyword suggestions and keyword picking tools to expand your reach worldwide. Discover high-value branded and generic keywords with advanced features like Keyword Clusters to enhance your discovery campaigns and scale.
"With the MMP-AppTweak integration, App Marketers, UA, and Growth Managers can access end-to-end insights in one place."
Manon Warner
Senior Partner Development Manager
MMP integrations
Optimize towards your business goals
Combine MMP data with Apple Ads insights for a complete funnel view. Optimize campaigns based on high-value post-install events, refining keyword targeting and bid strategies to improve ROAS.
Automation
Scale with smart automation
Leverage data-driven automation to scale your campaigns with smart preset and custom rules. Automate bidding, budget allocation, and keyword management to ensure continuous alignment with your growth strategy, optimizing for maximum ROASâall while minimizing manual effort.
Atlas AI
Rethink whatâs possible in Apple Ads with Atlas AI
Ad Agent
Smart bidding
Built with AI, our rule-based system automatically optimizes bids with incremental changes to hit your CPA goals.
Installs
CPA
Keyword discovery
Find high-performing terms in one click to scale your campaigns faster.
Prove impact
Measure the true incremental impact of your Apple Ads campaigns, powered by AI.
automation presets
Gradually increase bids on important search terms if their impression share drops below 90% to keep your top keywords visible and competitive.
Optimize budget allocation by automatically reducing bids on high-cost keywords with CPA that exceeds the campaign average.
Automatically increase bids for cost-efficient keywords with low CPA and impression share growth potential, to optimize spend and scale on high-opportunity keywords.
Receive alerts when your campaign spend has reached its daily budget to monitor saturation and make adjustments, allowing campaigns to reach their full potential.
custom product pages
Optimize with Custom Product Pages
Easily track and analyze the performance of Custom Product Pages connected to your ad groups directly in AppTweak, and take advantage of our team of App Growth Consultants to design tailored Custom Product Pages that drive results.
reporting & auditing
Stay in control with clear reporting
Track and optimize campaign performance with both aggregated and granular reports. Leverage smart auditing tools to identify discrepancies, ensure accuracy, and make data-driven adjustments for continuous improvement.
consulting services
Your campaigns, managed by our experts
Leverage our consulting services and data science expertise for personalized Apple Ads solutions. We can help with strategic campaign creation, bid management, custom product page creation, creative testing, and more to improve your conversion rates and campaign results.
