Looking for an alternative to Appfigures?
Both AppTweak and Appfigures help you track how your apps perform in the stores. But when you're ready to turn those numbers into action, mobile leaders choose AppTweak for deeper keyword intelligence, advanced creative research, and AI built for app growth.
4.6 stars
170+ Reviews
Feature-by-feature:
AppTweak vs Appfigures
Basic Keyword Research & Tracking:
Track ranked keywords and standard metrics like search volume, difficulty, and organic rank.
Advanced Keyword Discovery & Metrics:
12+ AI-powered discovery tools (competitor gaps, semantic clusters, market suggestions) plus keyword-level install estimates, Max Reach, and Relevancy Score.
AI Visibility:
Understand where your app is recommended in AI search (e.g. ChatGPT), which competitors show up instead, and how to improve your AI visibility.
AI Agents for ASO & Apple Ads
Always-on AI agents that analyze, recommend, and act across ASO, Apple Ads, reporting, and reviews.
Platform-Wide Competitive Intelligence:
Benchmark competitors’ keywords, creatives, downloads, and store strategies across every section of the platform - not siloed in a single tab.
A/B Tests & Winning Variants:
Analyze competitors’ A/B tests and Product Page Optimization, including which variants win.
Creative Research & Localization:
In-app events, Custom Store Listings & Custom Product Pages, creative translations, localization insights, and more.
Apple Ads Campaign Management:
Manage and scale Apple Ads with automation, keyword research, and competitor ad intelligence — in the same platform as your ASO.
App Download & Revenue Estimates:
Benchmark any app’s downloads and revenue on the App Store & Google Play in 100+ countries.
Mobile Market Intelligence & Trends:
Track market dynamics, top charts, and seasonal performance across countries and stores.
Reporting Studio:
Real-time, shareable dashboards combining App Store, Google Play, Apple Ads, and MMP data.
Incrementality Analysis:
Prove the true impact of ASO and paid UA on growth with predictive modeling.
AI-Powered Review Management:
Reply to reviews at scale with AI, auto-tag feedback, and monitor sentiment.
Global Team & Localized Support:
A 130-strong team across EMEA, the US, and APAC, with localized onboarding and dedicated support.
A data goldmine to help transform your app growth strategy
See which keywords actually drive app installs
Go beyond volume and rank. AppTweak shows you the keywords driving real organic installs - with unique metrics like keyword-level install estimates, Max Reach, and an AI-powered Relevancy Score - so you know exactly where your downloads come from and where to focus next.
Discover the keywords everyone else is missing
The best opportunities aren't the obvious terms everyone already targets. Use 12+ AI-powered discovery tools (market-level suggestions, top-install keywords, semantic clusters) to surface high-potential keywords others overlook. And because the same ASO keyword foundation powers AppTweak's Campaign Manager, your organic and paid strategies grow together - with the first AI Agents for ASO and Apple Ads handling the manual work for you.
Learn from what's working for competitors
See exactly how competitors win in organic growth. Only on AppTweak: track which A/B tests they're running and which variants come out on top, how they use CPPs and CSLs to target specific audiences and keywords, and even how visible their apps are in AI search. Turn their strategy into your inspiration.
+210
keywords in the top 10
140%
increase in organic downloads in 3 months
23%
decrease in CPI
"AppTweak’s team has truly been a game-changer for us!"
Rocío Morales, Associate Director Performance Marketing
Research winning creatives across organic and paid
Put engagement at the heart of your creative strategy. Explore in-app events and promotional content, translate competitors' creatives to power localization, and search a huge database of screenshots by keyword, theme, or design element with AI - so you can find what's converting in any market.
Prove the real impact of ASO and Apple Ads
Unite your App Store, Google Play, Apple Ads, and MMP data in custom, shareable dashboards that give every team one view of performance. Then go further with incrementality experiments that model what would have happened without your changes - the clearest way to prove the true impact of your ASO and paid UA efforts.
Highest rated ASO tool on G2
Grow your apps & games with data-driven insights
