Search Ads SOV History

Discover your app’s SOV History and progression on any given keyword.

We all have very important keywords we want our app to be the most visible on, and Search Ads opens a risk of other apps bidding on such words and stealing visibility. With the Share of Voice (SOV) History feature, you can track the SOV spread history over time of all apps bidding on a given keyword.
Our Share of Voice History helps identify which apps have had the highest share of ad impressions on a word over the last month. It is also a great indicator to see if competitor apps have launched a new Search Ads campaign, when they intensify their bids, or when a campaign is dying out.

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