We all have very important keywords we want our app to be the most visible on, and Search Ads opens a risk of other apps bidding on such words and stealing visibility. With the Share of Voice (SOV) History feature, you can track the SOV spread history over time of all apps bidding on a given keyword.
Search Ads SOV History
Discover your app’s SOV History and progression on any given keyword.
How Search Ads can Boost your app’s Organic Keyword Rankings
One of the most frequent questions that our customers have been asking since Apple launched Search Ads is: If I bid on a word, will it impact my app’s organic rank? We’ve been doing some research on our side and found that bidding on a word will not sustainably increase your app’s organic rank on that word. However, there is a hidden effect: by bidding on a word, you can propulse your app to the...Read more
Search Ads Intelligence: Top Bidding Keywords & Top Bidding Apps
We’ve got some big news for you! We’ve just launched a unique Search Ads Intelligence feature that is going to help you outrank your competitors! We now provide the Top Bidding Keywords and the Top Bidding Apps for any keyword! And there’s actually an additional new feature. Learn everything below. Search Ads, Powerful App Marketing Weapon Recently, Apple made Search Ads available for the United Kingdom, Australia and New-Zealand in addition to the United States,...Read more