We all have very important keywords we want our app to be the most visible on, and Search Ads opens a risk of other apps bidding on such words and stealing visibility. With the Share of Voice (SOV) History feature, you can track the SOV spread history over time of all apps bidding on a given keyword.
Search Ads SOV History
Discover your app’s SOV History and progression on any given keyword.
How Search Ads can Boost your app’s Organic Keyword Rankings
One of the most frequent questions that our customers have been asking since Apple launched Search Ads is: If I bid on a word, will it impact my app’s organic rank? We’ve been doing some research on our side and found that bidding on a word will not sustainably increase your app’s organic rank on that word. However, there is a hidden effect: by bidding on a word, you can propulse your app to the...Read more
[WEBINAR] Apple Search Ads Keywords: Tips, Tactics and Strategies
Learn how to find the best Apple Search Ads keywords and optimize your Share of Voice (SOV). Use our tips and tactics to outrank your competitors and protect your brand. Watch us in action on “All Things Apple Search Ads Online Conference” hosted by SearchAdsHQ. All you need to know about ASA keywords On April 11-12, Olivier (AppTweak Co-Founder & CEO) and Laurie (Inbound Marketing Manager) participated in All things Apple Search Ads Online conference,...Read more