Increased downloads on Google Play 300% with ASO
Find out how App Growth Network grew organic downloads 300% for Ninja Number on the Google Play Store.
A propos de App Growth Network
App Growth Network is a full-service app product marketing agency. They focus on app optimization throughout the entire funnel from media performance all the way through N-Day Retention analysis. They’re a global team of professional app marketing consultants based all around the globe. They use AppTweak as their main ASO tool to provide recommendations to their clients.
Défi
The client, Ninja Number - a second phone number app, wanted to improve their organic acquisition on the Google Play Store with the least amount of media spend. The main goal was to outrank the key competitors and increase market share in the niche that offers a second business phone line.
Solution
The team used AppTweak to analyze over 500 short-tail and long-tail keywords. They then focussed on replacing the keywords in the current metadata that showed low relevancy and traffic with ones with more potential. For these top keywords, the team tried to increase density to 3%. Using AppTweak, they monitored the performance of the updates closely and new recommendations were prepared every 3 - 4 weeks. With every update low performing keywords were replaced with more relevant ones.
Résultats
Within a 3-month time period, the analysis and re-allocation of keywords resulted in a three-fold increase in organic downloads due to the increase in keyword rankings on top keywords.
Arturo Méndez - Head of ASO for AGN
There are several tools for ASO in the market and AppTweak is the best when it comes to ASO analysis and reporting. The interface is simple and intuitive and the data they provide is quite accurate.
Caractéristiques utilisées
Keyword Research & Suggestions
Find the search terms users use most when searching in the app stores.
En savoir plusCompetition Monitoring
Spy on your competitors and find out which keywords drive most downloads to their app.
En savoir plusKeyword Monitoring
Stay on top of keyword movements and closely monitor your app’s performance.
En savoir plusKeyword Impact
See how many downloads you gain from improving your rankings for your top priority keywords.
En savoir plus-
Nous recherchions un outil principalement destiné à la recherche de mots-clés qui nous fournirait relativement rapidement des données sur les mots-clés dans de nombreuses localisations et sur de nombreux marchés.
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Agata Jajszczyk
Responsable ASO chez Babbel -
AppTweak a répondu à notre besoin d'améliorer non seulement nos installations organiques, mais aussi notre conversion globale des pages vues en installations.
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Elizaveta Kostyukhina
Responsable de l'acquisition des utilisateurs chez Supersolid
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