‪iSharingSoft‬のロゴ

Growing Category Rankings and Increasing Visibility on the App Store

Discover how iSharingSoft used AppTweak to grow its category rankings and increase its visibility on the US App Store.

企業情報 iSharingSoft

iSharing by iSharingSoft is a real-time locator app that allows family members and close friends to privately share their location and communicate. The app provides easy tracking and message alerts that share the whereabouts of a user’s loved ones.

チャレンジ

One of iSharingSoft’s 2021 goals was to reach the top 100 apps in the Social Networking category on the App Store. As a small company, this goal was managed by just one employee on the marketing team.

ソリューション

In February, the company began to update keywords in its app metadata every 2-3 weeks. Thanks to these changes, keyword rankings increased by 20%. For those keywords that the app ranked high for (within the top 5), iSharingSoft invested more into its Search Ads campaigns, allowing the app to rank even higher for the same search terms.

To find actionable insights on AppTweak, the team took advantage of the Search Ads Recommendations feature that provides keyword recommendations directly from Apple. They particularly concentrated on keywords with high search volumes that the app already ranked well for.

Having integrated their App Store Connect console, the team was also able to monitor conversion, looking particularly at how many impressions (the number of times the app was viewed in the store for over one second) converted into installs (real customers). With AppTweak’s Conversion Benchmark tool, iSharingSoft saw that their metrics were highest in the Social Networking category. As a result, they decided to keep their creative assets (screenshots, promo video) the same for the time being.

結果

Before starting these ASO efforts, the iSharing app ranked around #160 in the Social Networking category on the App Store. However, from February onwards, the app has seen growth in its category rankings, reaching a high of #92 and fulfilling its initial goal. This represents a 42.5% increase in its category ranking, achieved only 2 months after implementing its new growth strategy.

Dana Kim, Marketing Manager

Dana Kim, Marketing Manager

Even for a small marketing team, growing our category ranking with AppTweak was straightforward, accessible, and easy to monitor over time.

使用機能

Keyword Research & Suggestion Tools

Quickly find new keyword opportunities to grow your app’s visibility.

詳細はこちら

App Analytics

Integrate your App Store Connect or Google Play Console to see all your data in one place.

詳細はこちら

Category Rankings

Track and monitor category rankings for any app in the App Store & Google Play Store.

詳細はこちら
  • AppTweakを導入して以来、3か月間でオーガニックダウンロード数を1,400%増加させました。

    志水慎太郎

    集客マーケター&エンジニア
  • AppTweakは次世代のASOツールとしてアプリマーケティング業務の効率化を進めてくれます。

    都丸翔平

    マーケティング部
  • AppTweakを使うと狙うべきキーワードが明確になります。

    近澤佑斗

    マーケティンググループ

全世界1,700社以上の導入実績を誇るASOツール