Looking for a SplitMetrics alternative?
Both AppTweak and SplitMetrics offer advanced Apple Ads campaign management tools. But only AppTweak unifies paid and organic performance in one platform - powered by Atlas AI and a decade of app growth expertise.
True Apple Ads & ASO unity
AppTweak brings 10+ years of unmatched organic expertise directly into your paid campaigns - unified to optimize Apple Ads and ASO in a single platform.
Powered by Atlas AI
Atlas AI is our proprietary intelligence layer, trained on 10+ years of real app store data. Built to think like the stores, it powers the most accurate trends and insights in the industry.
Global partnership
AppTweak is the only platform backed by Apple Ads experts across the US, Europe, and Asia. Customers trust us for hands-on support, honest guidance, and long-term success.
Request your free demo now
The top choice for
mobile leaders
4.6 stars
180+ Reviews
Highest rated ASO tool on G2
Trusted by 2,000+ mobile leaders worldwide
AppTweak AI Agents turn your live ASO and Apple Ads data into actionable recommendations – so your team spends less time analyzing and more time acting.
Feature-by-feature:
AppTweak vs. SplitMetrics
✨ AI Visibility for Apps:
Monitor your app's visibility in ChatGPT recommendations - which user needs you're mentioned for and where competitors show up instead - only in AppTweak.
✨ AI Agents for Organic App Growth:
Ask AI Agents to optimize metadata, build dashboards, or analyze app reviews - and get clear guidance grounded in your app store performance.
✨ AI Agents for Apple Ads:
Ad Agent securely connects to your live Apple Ads campaigns and provides strategic recommendations to scale ROAS and revenue.
Apple Ads Partner:
As an Apple Ads Partner we are committed to empowering app marketers with the best data, tools and support to improve their organic and paid App Store performance.
Advanced Apple Ads Campaign Manager:
Scale campaigns across all four placements with smart automation, advanced keyword tools, and competitor ad intelligence.
✨ AI-Powered Automation for Apple Ads:
Simplify optimization with AI Smart Bidding, pre-built automation templates, and flexible custom rules to save time and drive impact.
Manage Apple Ads & ASO in a Single Platform:
Don’t run your paid and organic efforts in silos. With AppTweak, manage ASO and Apple Ads together in one unified platform.
Localized Apple Ads Support:
Access hands-on support from Apple Ads teams in the USA, Europe, and APAC - with localized expertise in 17+ languages.
All Basic & Advanced Features, Free for Spend Below $25K:
Get full access to all features (Ad Agent, automation, keyword insights, ad intelligence) for free when you spend less than $25K/month on Apple Ads.
✨ Advanced Keyword Discovery:
Unlock thousands of new keyword opportunities with semantic suggestions, competitor insights, and AI clustering - all without switching tools.
✨ Exact Match Discovery Experiments:
Uncover high-impact keywords for Apple Ads with prefilled exact match discovery experiments, powered by Atlas AI.
✨ Advanced Keyword Analysis:
Scale campaigns with predictive keyword metrics including installs, impressions, and a 0–100 relevancy score.
Granular Impression Share (SOV) Tracking:
Track the most precise SOV for your top keywords with up to 50 updates per day, and monitor SOV shifts over time in impression share tracking charts.
✨ Incrementality Analysis:
Prove the real impact of paid UA and ASO on performance with industry-first predictive modeling.
Ad Creatives (Custom Product Pages):
See competitors’ custom product pages and attached paid keywords (iOS).
✨ AI-Powered Creative Research:
Accelerate creative research with worldwide Top App Creatives, AI-powered screenshot and CPP translations, AI screenshot search, and more.
A/B Tests & PPO Spying:
See competitors’ PPO experiments (App Store) and A/B tests (Google Play) - including variants, traffic split, and winners.
Custom Store Listings:
Track competitors’ custom store listings across keywords and markets on Google Play.
Mobile Market Intelligence for App Store & Google Play:
Analyze accurate download and revenue trends for apps, games, and publishers in 100+ countries across both stores.
Seasonality Insights:
Know when to launch marketing campaigns for maximum impact with seasonality insights by app, publisher, category, and more.
✨ Advanced App Review Manager:
Protect your brand’s app store reputation by managing, replying to, and analyzing reviews with automation and AI.
Collaboration Tools:
Collaborate seamlessly across teams with Workspaces, Creative Moodboards, and unified dashboards (App Store, Google Play, and MMP data in one place).
Reviewed on
The cost of sticking with the status quo
Apple Ads don’t scale in isolation. Tools that treat paid and organic in silos miss how the stores, competitors, and users actually shift — driving up costs, slowing growth, and pushing your team behind. Choosing a tool that doesn’t fully meet your app growth needs means:
Growth stalls
Limited keyword discovery keeps your campaigns chasing the same crowded terms. Budgets drain, installs plateau, and paid UA gets more expensive without unlocking new opportunities to grow.
Competitors advance
Teams with unified paid and organic insights adapt faster to App Store shifts. Without that visibility, you miss new opportunities, fall behind in rankings, and struggle to close the gap.
Inefficiency adds up
Scattered insights and manual workflows create extra work. Over time, that friction delays launches, inflates costs, and limits your ability to scale campaigns with confidence.
Advanced capabilities
only available on AppTweak
SplitMetrics helps manage Apple Ads, but it can’t give you the full growth picture. AppTweak combines 10+ years of ASO expertise with Atlas AI to unlock what others can’t: AI-powered discovery, creative intelligence, and proof of incremental growth.
Get ahead of the next shift in app discovery
People are asking AI which apps to download. They get a direct answer to a specific need, with the decision largely made before they ever reach the stores.
AppTweak AI Visibility is the only platform designed specifically for app discovery in AI search.
You can monitor which user needs your app is mentioned for, how competitors are positioned in AI conversations, and where to focus to win more recommendations – while your competitors are still flying blind.
Meet your AI advisors for ASO & Apple Ads growth
AppTweak AI Agents are the first suite of AI Agents built for app store growth.
Unlike generic AI tools, they connect securely to your live ASO and Apple Ads data to deliver strategic recommendations grounded in your real performance and context.
Ask anything about your app metadata, campaigns, reviews, or performance. Get actionable guidance to scale – available 24/7 in AppTweak.
Scale Apple Ads campaigns with the power of ASO
Automation improves you already have, but true growth comes when Apple Ads and ASO work together. When the two live in separate tools, insights stay fragmented.
AppTweak is the only platform that combines both, giving you:
- Semantic keyword discovery with Atlas AI, the industry’s most accurate keyword intelligence
- Exact match experiments: controlled discovery campaigns pre-filled with high-impact terms
- Full visibility into the incremental impact of your campaigns on organic performance
You get everything you need to run Apple Ads and ASO in one place, and understand exactly how one impacts the other.
Get creative insights built for speed & impact
Creatives can make or break your app store performance. AppTweak provides creative intelligence for both paid and organic growth, only available in AppTweak:
- Instantly translate competitor CPPs and screenshots to understand what works in local markets
- Track how apps use custom pages (CPPs and CSLs) to target different audiences
- Uncover real A/B test and PPO results from top apps, including traffic split and winning variants
- Save and share creative inspiration in moodboards
Prove the incremental impact of ASO & UA
It’s one of the hardest questions in mobile marketing: Did our Apple Ads and ASO efforts actually drive growth?
AppTweak is the only platform that helps you answer this with precision. Incrementality Analysis models your expected performance without any changes and compares it to real outcomes – so you can easily prove the impact of your Apple Ads and ASO efforts.
And with Reporting Studio, you can centralize performance data across both stores in shareable dashboards – keeping every stakeholder aligned on growth.
Your ASO & Apple Ads, managed by our experts
Need results without adding headcount? Our Apple Ads and ASO specialists can run your campaigns end-to-end or work alongside your team to accelerate growth. We can handle:
- Full Apple Ads campaign management
- Keyword discovery and optimization
- Custom automation setup and Smart Bidding monitoring
- Custom product page creation and creative testing
- Monthly reporting and performance analysis
- And more
With 10+ years of App Store expertise and dedicated teams across 7+ countries, we combine AppTweak’s advanced technology with hands-on execution to deliver measurable results faster – so you can focus on strategy while we handle the rest.
Switching is easier than you think
Switching tools shouldn’t slow you down. Migrating from SplitMetrics to AppTweak is fast, simple, and fully supported by our onboarding team.
Most teams make the switch in days and never look back.
ISO 27001 Certified
GDPR Compliant
PCI DSS Compliant
AppTweak vs SplitMetrics FAQ
Everything you need to know
What is the best SplitMetrics alternative?
The best alternative to SplitMetrics is AppTweak, the leading ASO and Apple Ads platform. Unlike SplitMetrics, AppTweak combines ASO intelligence, AI Visibility, Apple Ads campaign management, app market insights, and review management in one platform. It offers accurate data, transparent pricing, and advanced features like a suite of AI Agents that SplitMetrics does not provide.
SplitMetrics vs AppTweak: which tool is better for keyword research?
AppTweak is the stronger choice for app keyword research. Trusted by mobile leaders, it offers the industry’s largest app keyword database, semantic keyword suggestions powered by Atlas AI, ASO and Apple Ads AI Agents, and advanced metrics like granular share of voice (SOV) tracking. SplitMetrics does not provide advanced keyword research capabilities, making AppTweak the preferred option for marketers focused on keyword-driven growth.
SplitMetrics vs AppTweak: which tool provides more accurate app download and revenue estimates?
AppTweak delivers more accurate app download and revenue estimates than SplitMetrics. Its Atlas AI models use 10+ years of real app store data to predict performance for any app or game on both stores, achieving 90% average accuracy in key markets. AppTweak’s Market Intelligence enables better benchmarking, market sizing, and performance analysis for teams that need reliable data.
SplitMetrics vs AppTweak: can I manage my ASO and Apple Ads in the same platform?
Yes, with AppTweak you can manage ASO, Apple Ads, and AI Visibility in one place. AppTweak integrates app keyword research, app store competitive tracking, AI Agents, and Apple Ads campaign management in a single platform. SplitMetrics separates these workflows and does not offer unified ASO + Apple Ads management, which makes campaign optimization more fragmented.
Does SplitMetrics offer app review management features?
No, SplitMetrics does not provide app review management in its product. AppTweak includes a dedicated App Review Manager tool with an AI Agent that lets you monitor, analyze, and reply to user feedback at scale. This is crucial for improving ratings and boosting organic visibility, an area where SplitMetrics falls short.
How much does AppTweak cost compared to SplitMetrics?
AppTweak is competitively priced with SplitMetrics for Apple Ads. AppTweak also offers a free plan with full feature access for advertisers spending under $25K/month — while SplitMetrics’ free tier provides only limited access.
Beyond pricing, AppTweak delivers greater long-term value by unifying Apple Ads, ASO, AI Visibility, and AI Agents in one platform. SplitMetrics separates Apple Ads and ASO into different tools, creating a fragmented workflow.
With more accurate data, faster product innovation, and dedicated expert guidance, AppTweak is the smarter investment for teams serious about app store growth.
Is it easy to switch from SplitMetrics to AppTweak?
Switching from SplitMetrics to AppTweak is straightforward and fully supported. AppTweak’s onboarding team help to migrate your app setup, competitors, keywords, and user permissions. Most teams are fully up and running within days with no downtime — and gain access to a more intuitive, marketing-focused platform.
Will I lose my historical data when switching from SplitMetrics to AppTweak?
You won’t lose visibility when switching from SplitMetrics to AppTweak – you’ll gain more. AppTweak provides over 10 years of historical keyword, creative, and app performance data, including trends back to 2014. While SplitMetrics data can’t be directly imported, AppTweak helps recreate your tracking setup and offers richer insights through console integrations and customizable dashboards.
