Campaign Manager
Scale your Apple Ads campaigns worldwide
Maximize ROAS with advanced keyword discovery, AI-powered automation, and competitor intelligence - all purpose-built for Apple Ads.
4.6 stars
180+ Reviews
Drive incremental growth for Apple Ads with the power of Atlas AI
Move faster with AI-powered automation
Scale reach with advanced keyword discovery
Align organic and paid performance in one view
Meet your AI-powered Apple Ads strategist
Your always-on Apple Ads expert that analyzes your campaign data in seconds. Get trustworthy recommendations to power your app’s growth on the App Store.
Optimize Apple Ads & custom product pages with a holistic view of performance
Spot your highest-impact campaigns, scale what works, and optimize costs across both paid and organic channels with a unified view of your performance in a single platform.
AppTweak brings together Apple Ads, ASO, MMP, and custom product page data in one place, so you can connect spend, installs, ROAS, retention, and creative performance – all without switching between tools.
Scale your reach with advanced keyword discovery powered by Atlas AI
Winning in Apple Ads starts with uncovering and scaling the right keywords – and Atlas AI is built to do this best.
- Uncover thousands of market-specific keywords with 12+ advanced discovery pickers.
- Prioritize the best opportunities with installs, impressions, relevancy, and competitor coverage metrics.
- Test faster and scale winning terms with Exact Discovery Experiments, controlled exact-match campaigns prefilled with Atlas AI suggestions.
Whether you’re refining mature campaigns or expanding into new markets, Atlas AI helps direct your spend toward the keywords that truly drive incremental growth.
Move faster with automation that fits your strategy
Automation should enhance your strategy, not replace it. AppTweak gives you the flexibility to stay fully in control, go completely hands-off, or find the perfect balance in between – so every change supports your goals.
- Automation presets: Start fast with prebuilt rules to raise bids on high-potential keywords, get alerts when KPIs hit certain thresholds, and more.
- Custom rules: Build bid and budget rules based on any Apple Ads or MMP events for goal-driven optimization.
- Smart Bidding: AI bid optimization that reaches your target CPA through incremental, data-driven adjustments – ideal for campaigns you want to scale on autopilot.
Rethink what’s possible in Apple Ads with Atlas AI
AI isn’t new to AppTweak. It’s been the foundation of our platform since 2014. Trained on the industry’s most complete app store dataset, Atlas AI understands how the app stores think, powering smarter decisions that drive your app’s growth.
Ad Agent
Smart bidding
Built with AI, our rule-based system automatically optimizes bids with incremental changes to hit your CPA goals.
Installs
CPA
Keyword discovery
Find high-performing terms in one click to scale your campaigns faster.
Prove impact
Measure the true incremental impact of your Apple Ads campaigns, powered by AI.
Traditional campaign management vs. AppTweak’s advanced optimization
From AI-powered keyword discovery to flexible automation, see why leading UA and ASO teams choose AppTweak to manage, optimize, and scale their Apple Ads campaigns.
Without AppTweak
With AppTweak
Keyword discovery & validation
Limited generic suggestions with no install or impression data. Live keyword testing directly in core campaigns.
Atlas AI uncovers thousands of relevant, high-intent generic keywords in minutes, complete with installs, impressions, and relevancy score (0-100) metrics. Exact Discovery Experiments, prefilled by Atlas AI, allow you to validate new keywords in experimental campaigns.
Bid optimization
Manual adjustments that react slower to market changes.
Custom and preset automation rules respond instantly to performance shifts. AI Smart Bidding optimizes bids continuously with incremental changes.
Data visibility
Paid performance data only, disconnected from organic trends.
Unified view of paid, organic, CPP, and competitor trends. Incrementality analysis isolates the true lift from Apple Ads.
Competitive awareness
Limited insight into competitor targeting and coverage.
Competitor keywords, hourly impression share tracking, and CPP intelligence help you protect your brand and capture new opportunities.
Scaling
Dependent on manual processes and trial-and-error.
Continuous scaling with advanced keyword discovery, AI-powered automation, and integrated performance insights.
Outsmart your competitors with Ad Intelligence
See exactly how rivals run Apple Ads in any market by spying on all the paid keywords they appear on, measuring paid impressions per keyword, and tracking shifts over time.
With granular impression share tracking, you can also protect your top-priority terms, defend your brand, and spot new opportunities to expand visibility before anyone else.
Maximize your appeal with custom product page intelligence
Adapt your store page to capture user intent and outperform competitors with the deepest custom product page insights available.
See every custom product page competitors run (by category, keyword, or app), compare custom creatives to default listings, and track the exact keywords they target.
Get the intelligence you need to refine messaging, localize creatives, and win more installs where it matters most.
Your Apple Ads campaigns, managed by our experts
Need results without adding headcount? Our Apple Ads and ASO specialists can run your campaigns end-to-end or work alongside your team to accelerate growth. We can handle:
- Full Apple Ads campaign management
- Keyword discovery and optimization
- Custom automation setup and Smart Bidding monitoring
- Custom product page creation and creative testing
- Monthly reporting and performance analysis
- And more
With 10+ years of App Store expertise and dedicated teams across 7+ countries, we combine AppTweak’s advanced technology with hands-on execution to deliver measurable results faster – so you can focus on strategy while we handle the rest.
decreased CPI
How SoundCloud decreased CPI by 39% with custom product pages
yearly installs
How Binance increased global yearly installs by 95,000+
ROAS
How SoundCloud increased ROAS for non-branded keywords by 190%
Scale and optimize Apple Ads
- Unify ASO and Apple Ads to maximize every opportunity.
- Save time with AI-driven automation built for your goals.
- Scale with Atlas AI keyword insights powered by 10+ years of App Store data.
Frequently asked questions
Below we answer the most common questions about AppTweak's Campaign Manager.
What is AppTweak’s Campaign Manager?
Campaign Manager in AppTweak is an Apple Ads management tool to build, run, and optimize Apple Ads campaigns directly within the AppTweak platform.
It centralizes campaign creation, advanced keyword discovery, bid optimization, competitive intelligence, AI-powered automation, and performance monitoring, blending paid Apple Ads data with ASO metrics for a unified growth view.
Why use AppTweak’s Campaign Manager instead of managing Apple Ads manually?
AppTweak’s Campaign Manager helps teams scale Apple Ads more efficiently by adding automation, competitive intelligence and MMP integrations on top of Apple’s native interface. Instead of managing campaigns entirely manually, teams can use additional data and tools to optimize faster and with greater accuracy.
Managing Apple Ads manually typically involves creating campaigns, researching keywords, adjusting bids, and analyzing performance directly inside Apple’s interface. Most optimization tasks must be handled manually, which can slow down analysis and limit scalability.
AppTweak’s Campaign Manager enhances Apple Ads management with additional intelligence and automation.
Teams gain access to:
- 12+ keyword research tools
- Competitor insights
- App store search volume data
Campaign Manager also integrates with major mobile measurement partners (MMPs), allowing teams to optimize campaigns using post-install metrics such as registrations, CPA, or ROAS. Combined with automated bid and budget management, this enables teams to scale Apple Ads campaigns more efficiently while reducing manual work.
How does Campaign Manager help with keyword discovery?
Campaign Manager helps with keyword discovery by integrating AppTweak’s 12+ keyword research tools directly into the Apple Ads workflow. It enables marketers to discover, evaluate, and test new app store keywords without relying only on seed terms.
You can explore related keywords, competitor terms, trending searches, and long tail variations enriched with search volume and relevancy data, then add selected keywords to campaigns in a few clicks.
With one click, you can launch a Keyword Discovery Experiment. Campaign Manager automatically creates an exact match discovery campaign populated with new keywords and a controlled budget. You can quickly identify which keywords drive impressions, taps, and installs, then move top-performing terms into core campaigns to scale efficiently.
What automation features does Campaign Manager provide for Apple Ads?
AppTweak’s Campaign Manager provides three automation options for Apple Ads: presets, custom rules, and AI-powered Smart Bidding.
Each option offers a different level of control and flexibility.
- Presets are ready-made automation templates. They cover common scenarios, such as decreasing bids for high-CPA keywords or increasing bids for efficient terms. Presets allow teams to activate automation immediately without building custom logic
- Custom rules allow advertisers to define specific triggers and actions. You can adjust bids based on CPA, impression share, taps, installs, or MMP post-install events. For example, a keyword generating installs but zero purchase events can be paused automatically.
- Smart Bidding uses AI to optimize bids toward a single defined goal, such as target CPA or ROAS. After you set the objective, the system automatically adjusts bids to match it. Smart Bidding prioritizes speed and reduces daily manual input
How is Ad Agent different from other Apple Ads AI agents?
Ad Agent is AppTweak’s AI agent for Apple Ads. It analyzes your campaign performance, reads your metrics, and provides strategic, actionable recommendations based on your actual results.
Many Apple Ads AI tools rely on market intelligence data and operate outside the campaign management workflow. As a result, their suggestions are often generic and not tied to real account performance.
How does Campaign Manager improve ROAS for Apple Ads?
Campaign Manager improves ROAS by optimizing Apple Ads toward revenue and in-app events instead of installs alone. By connecting a mobile measurement partner (MMP), marketers can send post-install data such as purchases, subscriptions, or retention signals directly into Campaign Manager.
This allows teams to:
- Optimize bids toward CPA or ROAS targets
- Identify keywords driving high-value users
- Reallocate budget based on real revenue impact
- Ensure every dollar in their budgets is optimized efficiently
Automation rules and Smart Bidding algorithms adjust bids automatically within defined guardrails, helping maintain performance while scaling spend efficiently.
How does Campaign Manager track competitor activity in Apple Ads?
Campaign Manager provides visibility into competitor presence across Apple Ads keywords and impression share in multiple markets. It enables marketers to understand where competitors are bidding, how aggressively they compete, and how their strategy evolves over time.
With Campaign Manager, you can:
- See which Apple Ads keywords competitors appear on
- Track Impression Share history on priority terms
- Monitor competitor presence across countries and markets
- Identify shifts in competitive pressure over time
How does AppTweak connect ASO & Apple Ads
AppTweak is an integrated ASO and Apple Ads platform.
Campaign Manager is built on top of AppTweak’s ASO infrastructure, meaning paid campaigns run on the same keyword database, search volume models and competitive intelligence used for organic optimization.
This allows you to use the exact same keyword data for both organic and paid strategies. High-opportunity ASO keywords can be added directly to Apple Ads campaigns. Paid performance data such as taps, installs and CPA can then be used to prioritize keywords in your metadata.
Instead of managing ASO and Apple Ads in separate tools, both channels operate from one shared data foundation. This alignment helps teams make consistent keyword decisions and maximize total App Store visibility.
How is AppTweak’s Campaign Manager priced?
AppTweak’s Campaign Manager is a standalone product within AppTweak’s suite and is specifically designed for Apple Ads management.
You can use Campaign Manager for free if your Apple Ads spend is below $25,000 per month. The free Manage plan includes full access to keyword research tools, automation features and Ad Agent, allowing teams to launch, optimize and scale campaigns without upfront platform costs.
If your Apple Ads spend exceeds $25,000 per month, a 4% platform fee is applied to the overage.
For companies managing large Apple Ads budgets or requiring multiple seats, an Enterprise plan is available. The Enterprise plan offers more favorable pricing as well as additional features such as ad intelligence and extended support.
