Cookie Policy
Last updated: March 28, 2024
APPTWEAK S.A.
This Cookie Policy (hereinafter, the “Cookie Policy“) describes the different types of cookies that the Data Controller, identified as AppTweak SA, with its registered office at 1050 Brussels (Belgium), Avenue Louise 235, registered with the Crossroads Bank for Enterprises under the VAT number BE0839.873.510, uses on her general and informative website (https://apptweak.com, hereafter: the “General Website”) and the SaaS Platform (https://app.apptweak.com, hereafter: the “Solution”) (all together hereinafter: the “Site(s)”) and the manner in which you can configure these cookies.
We maintain a strict Privacy Policy and we are committed to being transparent about the technologies that are used on the Sites.
Insofar as the information collected using cookies constitutes personal data, the provisions of the Privacy Policy shall apply and supplement this Cookie Policy.
What is a cookie?
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information.
Those cookies are set by us and called first-party cookies.
We also use third-party cookies – which are cookies from a domain different than the domain of the Site you are visiting – e.g. for our advertising and marketing efforts.
What cookies are used on our Sites and why?
We use different types of cookies and similar technologies for different reasons. This helps us provide you with a better user experience when you visit our Sites and also allows us to optimize our Sites. Without your prior consent, we only place the cookies strictly necessary for our Sites to work properly. For all other cookies, we ask your permission first. If you don’t consent, you will still be able to view our Sites, but some interactions may not work normally.
The cookie list below gives you an overview of the cookies that our Sites use.
Strictly necessary
These cookies are essential for browsing our Site or strictly necessary for the provision of a service specifically requested by a user.
The removal of this type of cookies can lead to navigation difficulties and is therefore strongly discouraged.
General Website
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| intercom-device-id-# | Used to identify the device interacting with the Messenger in order to improve security. | apptweak.com | 270 days |
| intercom-id-# | Allows the website to recognise the visitor, in order to optimize the chat-box functionality. | apptweak.com | 270 days |
| intercom-session-# | Sets a specific ID for the user which ensures the integrity of the website’s chat function. | apptweak.com | 7 days |
| test_cookie | Used to check if the user's browser supports cookies. | doubleclick.net | 1 day |
| __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | g2.com | 1 day |
| __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | g2crowd.com | 1 day |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | gstatic.com | Persistent |
| rc::c | This cookie is used to distinguish between humans and bots. | gstatic.com | Session |
| __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | hubspot.com | 1 day |
| v4/userColumns | imgix uses cookies to deliver images and videos on our website based on the user’s device | imgix.net | Persistent |
| li_gc | Stores the user's cookie consent state for the current domain | linkedin.com | 180 days |
| CookieConsent | Stores the user's cookie consent state for the current domain | www.apptweak.com | 1 year |
| AWSALB | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. | www.g2.com | 7 days |
| AWSALBCORS | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. | www.g2.com | 7 days |
| bscookie | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. | www.linkedin.com | 1 year |
| CONSENT | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | youtube.com | 2 years |
The Solution
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| CookieConsent | Stores the user's cookie consent state for the current domain | app.apptweak.com | 1 year |
| _apptweak_session | This is a necessary cookie containing your session information. The website cannot work without it. | apptweak.com | Session |
| __cf_bm | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | calendly.com | 1 day |
| __cfruid | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. | calendly.com | Session |
| test_cookie | Used to check if the user's browser supports cookies. | doubleclick.net | 1 day |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | gstatic.com | Persistent |
| rc::c | This cookie is used to distinguish between humans and bots. | gstatic.com | Session |
| li_gc | Stores the user's cookie consent state for the current domain | linkedin.com | 180 days |
| bscookie | This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. | www.linkedin.com | 1 year |
Preference cookies (performance)
These cookies collect information about your choices and preferences and make your navigation more pleasant and personalized.
These cookies make it possible to memorize the language chosen during your first visit to our Site in order to personalize it accordingly.
General Website
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| intercom.intercom-state-# | Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. | Intercom | Persistent |
| loglevel | Maintains settings and outputs when using the Developer Tools Console on current session. | ? | Persistent |
| wistia-video-progress-# | Contains a timestamp for the website’s video-content. This allows the user to resume watching without having to start over, if the user leaves the video or website. | Wistia | Persistent |
| intercom.intercom-state-# | Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. | js.intercomcdn.com | Persistent |
| lidc | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. | linkedin.com | 1 day |
| adroll#adroll | Stores the user's cookie consent state for the current domain | www.apptweak.com | Persistent |
| hl | Determines the preferred language of the visitor. Allows the website to set the preferred language upon the visitor's re-entry. | www.apptweak.com | Session |
The Solution
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| intercom.intercom-state-# | Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. | Intercom | Persistent |
| adroll#adroll | Stores the user's cookie consent state for the current domain | app.apptweak.com | Persistent |
| intercom-device-id-# | Sets a specific ID for the user which ensures the integrity of the website’s chat function. | apptweak.com | 270 days |
| intercom-id-# | Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. | apptweak.com | 270 days |
| intercom-session-# | Sets a specific ID for the user which ensures the integrity of the website’s chat function. | apptweak.com | 7 days |
| intercom.intercom-state-# | Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. | js.intercomcdn.com | Persistent |
| lidc | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. | linkedin.com | 1 day |
Analytics cookies (statistics)
These cookies are external and used to gather information about your use of the Site, in order to improve the content of the Site, make it more suitable to your needs and increase its usability.
For example, these cookies show us the most visited pages of the Site or help to identify difficulties that may be encountered during navigation.
The maximum expiration time for these cookies are : 2 years.
General Website
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| bounce | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. | adnxs.com | Session |
| __hssc | Identifies if the cookie data needs to be updated in the visitor's browser. | apptweak.com | 1 day |
| __hssrc | Used to recognise the visitor's browser upon reentry on the website. | apptweak.com | Session |
| __hstc | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | apptweak.com | 180 days |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | apptweak.com | 2 years |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | apptweak.com | 2 years |
| _gat | Used by Google Analytics to throttle request rate | apptweak.com | 1 day |
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | apptweak.com | 1 day |
| apptweak_pricing_funnel | Identifies if a registration came from the pricing page on the website. | apptweak.com | 2 months |
| hubspotutk | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | apptweak.com | 180 days |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | giphy.com | 2 years |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | giphy.com | 2 years |
| _gat | Used by Google Analytics to throttle request rate | giphy.com | 1 day |
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | giphy.com | 1 day |
| collect | Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. | google-analytics.com | Session |
| AnalyticsSyncHistory | Used in connection with data-synchronization with third-party analysis service. | linkedin.com | 30 days |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | lookerstudio.google.com | 2 years |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | lookerstudio.google.com | 2 years |
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | lookerstudio.google.com | 1 day |
| PugT | Used to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. | pubmatic.com | 30 days |
| _pk_id# | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | www.apptweak.com | 1 year |
| _pk_ses# | Used by Piwik Analytics Platform to track page requests from the visitor during the session. | www.apptweak.com | 1 day |
| ln_or | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | www.apptweak.com | 1 day |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | www.googletagmanager.com | Session |
The Solution
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| bounce | Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. | adnxs.com | Session |
| _pk_id# | Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. | app.apptweak.com | 1 year |
| _pk_ses# | Used by Piwik Analytics Platform to track page requests from the visitor during the session. | app.apptweak.com | 1 day |
| ln_or | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | app.apptweak.com | 1 day |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | apptweak.com | 2 years |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | apptweak.com | 2 years |
| _gat | Used by Google Analytics to throttle request rate | apptweak.com | 1 day |
| _gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | apptweak.com | 1 day |
| AnalyticsSyncHistory | Used in connection with data-synchronization with third-party analysis service. | linkedin.com | 30 days |
| PugT | Used to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. | pubmatic.com | 30 days |
Third-party cookies
Sharing cookies allow you to share the content of the Site with other people via social networks. Some sharing buttons are integrated via third-party applications that can issue this type of cookies. This is particularly the case with the buttons [“Facebook”, “Twitter”, “Google +” and “Pinterest”].
Social networks providing such a sharing button are likely to identify you with this button, even if you did not use this button when visiting our Site. We invite you to consult the privacy policy of these social networks, by visiting their respective websites, to learn the purpose of using the information collected through these sharing buttons.
Advertising cookies are used for marketing purposes, in particular to display targeted advertising, conduct market research and evaluate the effectiveness of an advertising campaign.
General Website
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | google.com | Session |
| __ptq.gif | Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. | hubspot.com | Session |
| bcookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | linkedin.com | 1 year |
| li_sugr | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | linkedin.com | 3 months |
| UserMatchHistory | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. | linkedin.com | 30 days |
| w/1.0/sd | Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. | openx.net | Session |
| AdServer/Pug | Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. | pubmatic.com | Session |
| KRTBCOOKIE_# | Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. | pubmatic.com | 3 months |
| _session_id | Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. | tracking.g2crowd.com | 14 days |
| _w_session | This cookie is used for session management: it counts the number of viewers that watched a video | wistia.com | 14 days |
| authenticity_token | Cookie used to ensure that the analytics of the videos are sent by legitimate users | wistia.com | Session |
| wistia | Used by the website to track the visitor's use of video-content - The cookie roots from Wistia, which provides video-software to websites. | Wistia | Persistent |
| __adroll_consent_params | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | www.apptweak.com | Session |
| __adroll_fpc | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | www.apptweak.com | 1 year |
| __ar_v4 | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. | www.apptweak.com | 1 year |
| _te_ | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | www.apptweak.com | Session |
| rack.session | Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. | www.apptweak.com | Session |
| LAST_RESULT_ENTRY_KEY | Used to track user’s interaction with embedded content. | youtube.com | Session |
| LogsDatabaseV2:V#||LogsRequestsStore | Stores the user's video player preferences using embedded YouTube video | youtube.com | Persistent |
| nextId | Used to track user’s interaction with embedded content. | youtube.com | Session |
| remote_sid | Necessary for the implementation and functionality of YouTube video-content on the website. | youtube.com | Session |
| requests | Used to track user’s interaction with embedded content. | youtube.com | Session |
| TESTCOOKIESENABLED | Used to track user’s interaction with embedded content. | youtube.com | 1 day |
| VISITOR_INFO1_LIVE | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | youtube.com | 180 days |
| VISITOR_PRIVACY_METADATA | Stores the user's cookie consent state for the current domain | youtube.com | 180 days |
| YSC | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | youtube.com | Session |
| yt.innertube::nextId | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | youtube.com | Persistent |
| ytidb::LAST_RESULT_ENTRY_KEY | Stores the user's video player preferences using embedded YouTube video | youtube.com | Persistent |
| YtIdbMeta#databases | Used to track user’s interaction with embedded content. | youtube.com | Persistent |
| yt-remote-cast-available | Stores the user's video player preferences using embedded YouTube video | youtube.com | Session |
| yt-remote-cast-installed | Stores the user's video player preferences using embedded YouTube video | youtube.com | Session |
| yt-remote-connected-devices | Stores the user's video player preferences using embedded YouTube video | youtube.com | Persistent |
| yt-remote-device-id | Stores the user's video player preferences using embedded YouTube video | youtube.com | Persistent |
| yt-remote-fast-check-period | Stores the user's video player preferences using embedded YouTube video | youtube.com | Session |
| yt-remote-session-app | Stores the user's video player preferences using embedded YouTube video | youtube.com | Session |
| yt-remote-session-name | Stores the user's video player preferences using embedded YouTube video | youtube.com | Session |
| #/datawrapper.gif | This cookie is used to display graphics from external platforms that are included in editorial articles. | pt.dwcdn.net | Session |
The Solution
| Name of cookie | Purpose | Provider | Expiration time/Lifespan |
|---|---|---|---|
| xuid | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 3lift.com | Session |
| anj | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | adnxs.com | 3 months |
| uuid2 | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | adnxs.com | 3 months |
| __adroll_shared | Collects data on the user across websites - This data is used to make advertisement more relevant. | adroll.com | 13 months |
| __adroll_consent_params | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | app.apptweak.com | Session |
| __adroll_fpc | Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. | app.apptweak.com | 1 year |
| __ar_v4 | Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. | app.apptweak.com | 1 year |
| _te_ | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | app.apptweak.com | Session |
| mp_#_mixpanel | This cookie is set by Mixpanel for analyzing traffic, and in particular how users reached the platform. Persistent cookie that expires after 1 year | app.apptweak.com | 1 year |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | apptweak.com | 3 months |
| sync | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | bidswitch.net | Session |
| CMID | Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | casalemedia.com | 1 year |
| CMPRO | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | casalemedia.com | 3 months |
| CMPS | Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | casalemedia.com | 3 months |
| rum | Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. | casalemedia.com | Session |
| __adroll | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | d.adroll.com | 13 months |
| cm/#/out | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | d.adroll.com | Session |
| segment/#/# | Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. | d.adroll.com | Session |
| IDE | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | doubleclick.net | 1 year |
| ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | google.com | Session |
| bcookie | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | linkedin.com | 1 year |
| li_sugr | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | linkedin.com | 3 months |
| UserMatchHistory | Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. | linkedin.com | 30 days |
| w/1.0/sd | Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. | openx.net | Session |
| AdServer/Pug | Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. | pubmatic.com | Session |
| KRTBCOOKIE_# | Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. | pubmatic.com | 3 months |
| lastExternalReferrer | Detects how the user reached the website by registering their last URL-address. | connect.facebook.net | Persistent |
| lastExternalReferrerTime | Detects how the user reached the website by registering their last URL-address. | connect.facebook.net | Persistent |
How to configure the cookies?
You can easily delete, disable or accept cookies from the Sites at any time by configuring your browser settings. Each browser has its own cookie configuration mode. To learn about the procedure to follow concerning your navigator, visit the site: http://www.allaboutcookies.org/manage-cookies/.
If you use different computers, smartphones and/or tablets, do not forget to configure each device so that each of them corresponds to your preferences regarding cookies.
Do you have other questions?
For any questions you may have, please contact us at info@apptweak.com.
More information about online behavioral advertising and online privacy can be found here: www.youronlinechoices.eu.