Cookie Policy

Last updated: June 20, 2024

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APPTWEAK S.A.

This Cookie Policy (hereinafter, the “Cookie Policy“) describes the different types of cookies that the Data Controller, identified as AppTweak SA, with its registered office at 1050 Brussels (Belgium), Avenue Louise 235, registered with the Crossroads Bank for Enterprises under the VAT number BE0839.873.510, uses on her general and informative website (https://apptweak.com, hereafter: the “General Website”) and the SaaS Platform (https://app.apptweak.com, hereafter: the “Solution”) (all together hereinafter: the “Site(s)”) and the manner in which you can configure these cookies.

We maintain a strict Privacy Policy and we are committed to being transparent about the technologies that are used on the Sites.

Insofar as the information collected using cookies constitutes personal data, the provisions of the Privacy Policy shall apply and supplement this Cookie Policy.

What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information.

Those cookies are set by us and called first-party cookies.

We also use third-party cookies – which are cookies from a domain different than the domain of the Site you are visiting – e.g. for our advertising and marketing efforts.

What cookies are used on our Sites and why?

We use different types of cookies and similar technologies for different reasons. This helps us provide you with a better user experience when you visit our Sites and also allows us to optimize our Sites. Without your prior consent, we only place the cookies strictly necessary for our Sites to work properly. For all other cookies, we ask your permission first. If you don’t consent, you will still be able to view our Sites, but some interactions may not work normally.

The cookie list below gives you an overview of the cookies that our Sites use.

Strictly necessary

These cookies are essential for browsing our Site or strictly necessary for the provision of a service specifically requested by a user.
The removal of this type of cookies can lead to navigation difficulties and is therefore strongly discouraged.

General Website

Strictly necessary
Name of cookie Purpose Provider Expiration time/Lifespan
intercom-device-id-# Used to identify the device interacting with the Messenger in order to improve security. apptweak.com 270 days
intercom-id-# Allows the website to recognise the visitor, in order to optimize the chat-box functionality. apptweak.com 270 days
intercom-session-# Sets a specific ID for the user which ensures the integrity of the website’s chat function. apptweak.com 7 days
test_cookie Used to check if the user's browser supports cookies. doubleclick.net 1 day
__cf_bm This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. g2.com 1 day
__cf_bm This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. g2crowd.com 1 day
rc::a This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. gstatic.com Persistent
rc::c This cookie is used to distinguish between humans and bots. gstatic.com Session
__cf_bm This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. hubspot.com 1 day
v4/userColumns imgix uses cookies to deliver images and videos on our website based on the user’s device imgix.net Persistent
li_gc Stores the user's cookie consent state for the current domain linkedin.com 180 days
CookieConsent Stores the user's cookie consent state for the current domain www.apptweak.com 1 year
AWSALB Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. www.g2.com 7 days
AWSALBCORS Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. www.g2.com 7 days
bscookie This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. www.linkedin.com 1 year
CONSENT Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. youtube.com 2 years

The Solution

Name of cookie Purpose Provider Expiration time/Lifespan
CookieConsent Stores the user's cookie consent state for the current domain app.apptweak.com 1 year
_apptweak_session This is a necessary cookie containing your session information. The website cannot work without it. apptweak.com Session
__cf_bm This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. calendly.com 1 day
__cfruid This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. calendly.com Session
test_cookie Used to check if the user's browser supports cookies. doubleclick.net 1 day
rc::a This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. gstatic.com Persistent
rc::c This cookie is used to distinguish between humans and bots. gstatic.com Session
li_gc Stores the user's cookie consent state for the current domain linkedin.com 180 days
bscookie This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. www.linkedin.com 1 year

Preference cookies (performance)

These cookies collect information about your choices and preferences and make your navigation more pleasant and personalized.
These cookies make it possible to memorize the language chosen during your first visit to our Site in order to personalize it accordingly.

General Website

Preference cookies (performance)
Name of cookie Purpose Provider Expiration time/Lifespan
intercom.intercom-state-# Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. Intercom Persistent
loglevel Maintains settings and outputs when using the Developer Tools Console on current session. ? Persistent
wistia-video-progress-# Contains a timestamp for the website’s video-content. This allows the user to resume watching without having to start over, if the user leaves the video or website. Wistia Persistent
intercom.intercom-state-# Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. js.intercomcdn.com Persistent
lidc Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. linkedin.com 1 day
adroll#adroll Stores the user's cookie consent state for the current domain www.apptweak.com Persistent
hl Determines the preferred language of the visitor. Allows the website to set the preferred language upon the visitor's re-entry. www.apptweak.com Session

The Solution

Name of cookie Purpose Provider Expiration time/Lifespan
intercom.intercom-state-# Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. Intercom Persistent
adroll#adroll Stores the user's cookie consent state for the current domain app.apptweak.com Persistent
intercom-device-id-# Sets a specific ID for the user which ensures the integrity of the website’s chat function. apptweak.com 270 days
intercom-id-# Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. apptweak.com 270 days
intercom-session-# Sets a specific ID for the user which ensures the integrity of the website’s chat function. apptweak.com 7 days
intercom.intercom-state-# Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. js.intercomcdn.com Persistent
lidc Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. linkedin.com 1 day

Analytics cookies (statistics)

These cookies are external and used to gather information about your use of the Site, in order to improve the content of the Site, make it more suitable to your needs and increase its usability.

For example, these cookies show us the most visited pages of the Site or help to identify difficulties that may be encountered during navigation.
The maximum expiration time for these cookies are : 2 years.

 

General Website

Analytics cookies (statistics)
Name of cookie Purpose Provider Expiration time/Lifespan
bounce Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. adnxs.com Session
__hssc Identifies if the cookie data needs to be updated in the visitor's browser. apptweak.com 1 day
__hssrc Used to recognise the visitor's browser upon reentry on the website. apptweak.com Session
__hstc Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. apptweak.com 180 days
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. apptweak.com 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. apptweak.com 2 years
_gat Used by Google Analytics to throttle request rate apptweak.com 1 day
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. apptweak.com 1 day
apptweak_pricing_funnel Identifies if a registration came from the pricing page on the website. apptweak.com 2 months
hubspotutk Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. apptweak.com 180 days
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. giphy.com 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. giphy.com 2 years
_gat Used by Google Analytics to throttle request rate giphy.com 1 day
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. giphy.com 1 day
collect Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. google-analytics.com Session
AnalyticsSyncHistory Used in connection with data-synchronization with third-party analysis service. linkedin.com 30 days
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. lookerstudio.google.com 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. lookerstudio.google.com 2 years
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. lookerstudio.google.com 1 day
PugT Used to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. pubmatic.com 30 days
_pk_id# Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. www.apptweak.com 1 year
_pk_ses# Used by Piwik Analytics Platform to track page requests from the visitor during the session. www.apptweak.com 1 day
ln_or Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. www.apptweak.com 1 day
td Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. www.googletagmanager.com Session

The Solution

Name of cookie Purpose Provider Expiration time/Lifespan
bounce Determines if a user leaves the website straight away. This information is used for internal statistics and analytics by the website operator. adnxs.com Session
_pk_id# Collects statistics on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. app.apptweak.com 1 year
_pk_ses# Used by Piwik Analytics Platform to track page requests from the visitor during the session. app.apptweak.com 1 day
ln_or Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. app.apptweak.com 1 day
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. apptweak.com 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. apptweak.com 2 years
_gat Used by Google Analytics to throttle request rate apptweak.com 1 day
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. apptweak.com 1 day
AnalyticsSyncHistory Used in connection with data-synchronization with third-party analysis service. linkedin.com 30 days
PugT Used to determine the number of times the cookies have been updated in the visitor's browser. Used to optimize the website's server efficiency. pubmatic.com 30 days

Third-party cookies

Sharing cookies allow you to share the content of the Site with other people via social networks. Some sharing buttons are integrated via third-party applications that can issue this type of cookies. This is particularly the case with the buttons [“Facebook”, “Twitter”, “Google +” and “Pinterest”].

Social networks providing such a sharing button are likely to identify you with this button, even if you did not use this button when visiting our Site. We invite you to consult the privacy policy of these social networks, by visiting their respective websites, to learn the purpose of using the information collected through these sharing buttons.
Advertising cookies are used for marketing purposes, in particular to display targeted advertising, conduct market research and evaluate the effectiveness of an advertising campaign.

 

General Website

Third-party cookies
Name of cookie Purpose Provider Expiration time/Lifespan
pagead/1p-user-list/# Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. google.com Session
__ptq.gif Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. hubspot.com Session
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. linkedin.com 1 year
li_sugr Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. linkedin.com 3 months
UserMatchHistory Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. linkedin.com 30 days
w/1.0/sd Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. openx.net Session
AdServer/Pug Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. pubmatic.com Session
KRTBCOOKIE_# Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. pubmatic.com 3 months
_session_id Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites. tracking.g2crowd.com 14 days
_w_session This cookie is used for session management: it counts the number of viewers that watched a video wistia.com 14 days
authenticity_token Cookie used to ensure that the analytics of the videos are sent by legitimate users wistia.com Session
wistia Used by the website to track the visitor's use of video-content - The cookie roots from Wistia, which provides video-software to websites. Wistia Persistent
__adroll_consent_params Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. www.apptweak.com Session
__adroll_fpc Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. www.apptweak.com 1 year
__ar_v4 Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. www.apptweak.com 1 year
_te_ Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. www.apptweak.com Session
rack.session Used in context with video-advertisement. The cookie limits the number of times a user is shown the same advertisement. The cookie is also used to ensure relevance of the video-advertisement to the specific user. www.apptweak.com Session
LAST_RESULT_ENTRY_KEY Used to track user’s interaction with embedded content. youtube.com Session
LogsDatabaseV2:V#||LogsRequestsStore Stores the user's video player preferences using embedded YouTube video youtube.com Persistent
nextId Used to track user’s interaction with embedded content. youtube.com Session
remote_sid Necessary for the implementation and functionality of YouTube video-content on the website. youtube.com Session
requests Used to track user’s interaction with embedded content. youtube.com Session
TESTCOOKIESENABLED Used to track user’s interaction with embedded content. youtube.com 1 day
VISITOR_INFO1_LIVE Tries to estimate the users' bandwidth on pages with integrated YouTube videos. youtube.com 180 days
VISITOR_PRIVACY_METADATA Stores the user's cookie consent state for the current domain youtube.com 180 days
YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen. youtube.com Session
yt.innertube::nextId Registers a unique ID to keep statistics of what videos from YouTube the user has seen. youtube.com Persistent
ytidb::LAST_RESULT_ENTRY_KEY Stores the user's video player preferences using embedded YouTube video youtube.com Persistent
YtIdbMeta#databases Used to track user’s interaction with embedded content. youtube.com Persistent
yt-remote-cast-available Stores the user's video player preferences using embedded YouTube video youtube.com Session
yt-remote-cast-installed Stores the user's video player preferences using embedded YouTube video youtube.com Session
yt-remote-connected-devices Stores the user's video player preferences using embedded YouTube video youtube.com Persistent
yt-remote-device-id Stores the user's video player preferences using embedded YouTube video youtube.com Persistent
yt-remote-fast-check-period Stores the user's video player preferences using embedded YouTube video youtube.com Session
yt-remote-session-app Stores the user's video player preferences using embedded YouTube video youtube.com Session
yt-remote-session-name Stores the user's video player preferences using embedded YouTube video youtube.com Session
#/datawrapper.gif This cookie is used to display graphics from external platforms that are included in editorial articles. pt.dwcdn.net Session

The Solution

Name of cookie Purpose Provider Expiration time/Lifespan
xuid Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. 3lift.com Session
anj Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. adnxs.com 3 months
uuid2 Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. adnxs.com 3 months
__adroll_shared Collects data on the user across websites - This data is used to make advertisement more relevant. adroll.com 13 months
__adroll_consent_params Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. app.apptweak.com Session
__adroll_fpc Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. app.apptweak.com 1 year
__ar_v4 Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads. app.apptweak.com 1 year
_te_ Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. app.apptweak.com Session
mp_#_mixpanel This cookie is set by Mixpanel for analyzing traffic, and in particular how users reached the platform. Persistent cookie that expires after 1 year app.apptweak.com 1 year
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. apptweak.com 3 months
sync Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. bidswitch.net Session
CMID Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. casalemedia.com 1 year
CMPRO Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. casalemedia.com 3 months
CMPS Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. casalemedia.com 3 months
rum Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. casalemedia.com Session
__adroll Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. d.adroll.com 13 months
cm/#/out Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. d.adroll.com Session
segment/#/# Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. d.adroll.com Session
IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. doubleclick.net 1 year
ads/ga-audiences Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. google.com Session
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. linkedin.com 1 year
li_sugr Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. linkedin.com 3 months
UserMatchHistory Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. linkedin.com 30 days
w/1.0/sd Registers data on visitors such as IP addresses, geographical location and advertisement interaction. This information is used optimize the advertisement on websites that make use of OpenX.net services. openx.net Session
AdServer/Pug Sets a timestamp for when the visitor entered the website. This is used for analytical purposes on the website. pubmatic.com Session
KRTBCOOKIE_# Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. pubmatic.com 3 months
lastExternalReferrer Detects how the user reached the website by registering their last URL-address. connect.facebook.net Persistent
lastExternalReferrerTime Detects how the user reached the website by registering their last URL-address. connect.facebook.net Persistent

How to configure the cookies?

You can easily delete, disable or accept cookies from the Sites at any time by configuring your browser settings. Each browser has its own cookie configuration mode. To learn about the procedure to follow concerning your navigator, visit the site: All About Cookies.

If you use different computers, smartphones and/or tablets, do not forget to configure each device so that each of them corresponds to your preferences regarding cookies.

Do you have other questions?

For any questions you may have, please contact us at info@apptweak.com.

More information about online behavioral advertising and online privacy can be found here: www.youronlinechoices.eu.