AI-powered performance dashboards for ASO & app growth

Reporting isn’t slow because of the data. It’s slow because of everything that comes before it.

Creating spreadsheets, building dashboards, and aligning metrics across teams. This is where app store reporting often breaks down.

Even AppTweak’s in-house consultants used to spend hours rebuilding Looker dashboards and fixing exports whenever something changed.

And once the data was ready, they still had to figure out what it actually meant.

That’s why we built Reporting Studio.

It’s an app store reporting tool built specifically for ASO and growth teams to build dashboards, monitor performance, and understand what’s driving results.

With pre-built templates, an AI-powered dashboard builder, and one-click analysis, it’s the easiest way to get from data to clear insight.

Key takeaways

The challenge with app store reporting today

App store teams already have most of the data they need. The challenge is turning it into something teams can align on and act on.

Different teams track different metrics, use different tools, and define success differently. This often leads to dashboards that aren’t used, reports that take hours to rebuild, and more time spent setting things up than improving performance.

Reporting Studio helps you bring everything together:

• Centralize your data: Report on App Store, Google Play, and MMP data in one shared dashboard
• Build dashboards with AI: Describe what you want to analyze, and let Reporting Agent build it in seconds
• Analyze performance instantly: Performance Insights reads your full dashboard and surfaces trends and next steps

Build app performance dashboards with Reporting Agent

When you need a quick dashboard, start with Reporting Agent.

Part of AppTweak AI Agents, it lets you describe what you want to analyze and get something you can tweak or use right away.

For example, your manager asks how your app is performing compared to a competitor – and you need something to share in your next sync.

✍️ Just copy, paste, and adapt this prompt: Compare downloads and revenue for ChatGPT vs. Claude in the UK Apple App Store over the past 90 days.

You get a clear view of performance, without building from scratch.

Building the dashboard is step one. Understanding what changed and what to do next is where a lot of time goes.

With Performance Insights, you get:

• A plain-language summary of your performance, ready to drop into slides
• Key trends across your data
• Recommended ASO actions to take next

In one click, Reporting Agent reads your entire dashboard and connects the dots for you, so you spend less time interpreting and more time acting.

The four dashboards every app store marketing team needs

If you’re not sure what to track, below are the dashboards our consultants rely on most to report on ASO impact.

Each one has a dedicated pre-built template in Reporting Studio. Just connect your console to get started.

🎥 Watch the replay of Office Hours: Mastering ASO Dashboards for more reporting tips and tricks

1. ASO Manager Dashboard: Monitor the metrics you influence

Best for: ASO specialists managing metadata, creatives, and app store performance.

Purpose: Track the metrics ASO teams can directly influence (how well you’re attracting and converting organic traffic).

Key reports and what they tell you:

• Downloads from search + browse/explore: The first question an ASO manager gets is often, “How many downloads came from your work?” This dashboard helps you track core organic performance.
• Download share by source: Understand how much of your total installs come from organic. A drop may signal another channel growing faster or a decline in organic.
• Impression share by source: Compare traffic share (impressions) to install share. High organic impressions but low installs could indicate low conversion.
• Conversion rate by source: Remember that conversion = installs ÷ impressions. Use these reports together to identify potential issues with your strategy.

2. Head of Growth Dashboard: Track acquisition & monetization

Best for: Growth leads, UA managers, and performance marketers

Purpose: Align acquisition channels and user behavior with installs and revenue.

Key reports and what they tell you:

• Share of store vs. external downloads: Monitor how much of your growth comes from within the app stores vs external campaigns.
• Share of new vs. returning users: Understand user mix. There’s no “best” ratio here: early-stage apps should prioritize first-time installs; mature apps often drive more redownloads.
• Download share by source: Align UA and ASO teams on where growth is coming from and where you want to scale efforts.
• Downloads vs. sales: If installs are growing but revenue isn’t, assess whether it’s an expected part of your strategy or if you’re acquiring fewer high-value customers.

3. Executive Dashboard: Provide clear, strategic performance insights

Best for: CMOs, VPs, and cross-functional leadership

Purpose: Leadership doesn’t want every metric – they want direction. Surface high-level performance, trends, and areas that require action.

Key reports and what they tell you:

• Total downloads on both stores: Get the big picture of your performance across both stores combined, and spot unusual spikes or drops.
• Download trends and share: Understand how each store contributes to growth. Useful for setting OKRs or adjusting budgets.
• Performance overview: Track whether growth comes from more visibility (impressions), a lift in installs, or better conversions.
• Store vs external downloads: Spot shifts between ASO and paid UA performance.

4. Competitive Analysis Dashboard: Benchmark against the market

Best for: ASO teams, UA leads, and product marketers tracking competitors

Purpose: Growth isn’t just about your own numbers. While the first three dashboards rely on your console data, this dashboard is powered by mobile market intelligence to monitor competitor trends that could affect your growth.

Key reports and what they tell you:

• Download and revenue trends: Spot changes in competitors’ downloads and revenue performance early.
• Download and revenue growth: Compare how fast you’re growing vs competitors in key markets.
• Download and revenue share: Know who dominates market share over time.

How to approach app store reporting

There are two main ways to approach app store reporting. Reporting Studio supports both:

• Monitoring: Track the same KPIs regularly to catch changes early. Each dashboard template is designed for daily performance checks.
• Investigating: When performance shifts, use Reporting Agent to explore your data and understand why faster.

Regular monitoring helps you catch changes early. Investigating tells you what’s causing them.

Avoid these common reporting mistakes

Many teams fall into the same traps when reporting on app store performance. Here’s how to avoid them and save hours every week:

• Reporting in isolation: If your dashboard only makes sense to you, it won’t drive action. Add context and keep the story clear.
• Too many reports, too little insight: More isn’t always better. Focus on reports that support decisions.
• Misunderstanding metrics: Not all data points are calculated the same way. For example, Apple Ads reports total impressions, while App Store Connect reports unique impressions.

• Assuming everyone speaks the same language: “Organic” or “referral” can mean different things across teams. Use dashboards to align on definitions.

Conclusion

The fastest way to improve your reporting is to make it easier to understand and act on.

With Reporting Studio, you can:

• Build app performance dashboards in seconds
• Align teams on the same metrics
• Show exactly what’s driving your growth

Start by generating your first dashboard with Reporting Agent – now available for all AppTweak users.

Start free trial

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