App Store Marketing Blog

All Categories 345 Start ASO 22 Reviews and Ratings 13 Product Updates 90 Guest Insights 30 Google Play 25 Events 10 Company Updates 20 Artificial Intelligence (AI) 15 Apple Ads 37 App Marketing 4 App Market Insights 97 App Localization 16 App Keyword Research 17 Advanced ASO 79

App Marketing, Product Updates

October 29, 2025

App download estimates explained: How to interpret app download data

Your deep dive into app download estimates, straight from our data scientists....

Reviews and Ratings

October 23, 2025

The ultimate 2025 guide to app store reviews

Learn why app store reviews matter, how to reply, analyze sentiment, fight fake reviews, and leverage reviews to...

Advanced ASO, App Market Insights, Artificial Intelligence (AI)

October 22, 2025

ChatGPT might have changed app discovery: What it means for ASO

Discover how OpenAI’s Apps SDK and conversational AI are reshaping app discovery and ASO. Learn what app marketers...

Alexandra De Clerck

App Market Insights, Apple Ads

October 9, 2025

AppTweak’s Apple Ads benchmarks 2025: costs, best practices, KPIs

Explore the latest Apple Ads benchmarks. Discover CPIs, conversion rates, and cost trends to optimize your ad performance....

Advanced ASO, Apple Ads

October 6, 2025

Boosting brand visibility with custom product pages and deep linking

Learn how to combine custom product pages and deep linking to defend your brand, create seamless user journeys...

Advanced ASO, App Market Insights

October 2, 2025

ASO news & app store updates 2025

Stay up to date about all recent developments in ASO and the app stores in 2025....

Apple Ads

September 29, 2025

How Apple Ads discovery campaigns help you uncover new keywords

Discover how to run effective discovery campaigns in Apple Ads using different match types and the strategies to...

App Market Insights

September 24, 2025

App store seasonality: Trends, strategies, and holiday optimization tips

Tap into app seasonality for greater growth with these tips....

Product Updates, Reviews and Ratings

September 22, 2025

How to manage app store reviews and app reputation: 7 proven tips for iOS and Android

Boost app visibility and trust with these expert tips for app store review and reputation management on iOS...

Natalia Kryukova

Start ASO

September 10, 2025

App store vs. ad creatives: Should you align or break the rules?

Whether to align or oppose creatives is a strategic choice. Here’s when to break the mold and when...

Company Updates

September 9, 2025

Welcoming Nicolas Beraudo as Co-CEO of AppTweak

We're thrilled to have Nicolas Beraudo join us as our new Co-CEO....

Apple Ads, Product Updates

August 29, 2025

Complete guide to Apple Ads automation

In this guide, we explore strategies to effectively automate your Apple Ads campaigns in AppTweak....

Alexandra De Clerck

Reviews and Ratings

August 21, 2025

How to reply to app store reviews (iOS & Android) in 2025

Our tips to replying to user reviews on Google Play & the App Store....

Reviews and Ratings

July 31, 2025

How to increase app reviews: Proven strategies for success

Proven strategies to increase app reviews, along with best practices for optimizing in-app rating prompts....

Apple Ads

July 30, 2025

Maximize ROI with these Apple Ads best practices and proven strategies for 2025

Optimize your Apple Ads campaign with these best practices from our experts....

Advanced ASO, Product Updates, Start ASO

July 17, 2025

Must-have dashboards for app store marketing and ASO

Discover the most useful dashboards for app store reporting, key metrics to track, and how you can interpret...

Georgia Shepherd

Advanced ASO

July 11, 2025

What are the top App Store ranking factors that boost your app’s visibility?

Discover the key factors that influence App Store rankings....

App Market Insights, Company Updates

July 2, 2025

Just dropped: the ASO trends & benchmarks report 2025

A deep dive into top apps and games best practices and benchmarks to level up your app performance....

Apple Ads

June 27, 2025

The best Apple Ads tools of 2025

The comprehensive list you need of top Apple Ads tools....

Apple Ads

June 26, 2025

Best practices to structure your Apple Ads search results campaigns

Discover the best strategies for structuring your Apple Ads campaigns....

Praveet Chandra

Google Play, Start ASO

June 23, 2025

What are the top Google Play ranking factors?

Discover which factors influence your app's ranking on Google Play....

App Market Insights

June 20, 2025

Apple WWDC 2025: What to expect for ASO in the next months

ASO practitioners, here are your main takeways from Apple's WWDC 2025...

App Marketing, Apple Ads

June 17, 2025

Out now: 2025 Finance app insights snapshot report

Get the finance Apple Ads performance benchmarks for 2025....

Apple Ads, Product Updates

June 12, 2025

See where competitors appear in Apple Ads search results

Find new opportunities to scale Apple Ads campaigns by analyzing your competitors' paid keywords, impression share, and more....

Georgia Shepherd