The Q4 shopping seasonality playbook
Your 2025 guide to peak season app growth
It's not too late to prep your Q4 shopping campaigns. We analyzed the top ranking apps from the U.S. app stores across peak seasonal moments like Black Friday and Christmas to give you actionable insights to jump start your Q4 campaigns.
Built on the latest AppTweak data, you'll get yearly trends and our top recommendations on how to create a winning campaign based on strategies we've uncovered from shopping app leaders like Temu, Walmart, and Best Buy. Don't reinvent your playbook this year. Hit the ground running with these winning Q4 tactics!
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What you'll find inside
When do shopping apps peak?
See which months and days drive the highest (and lowest) installs based on two years of AppTweak seasonality data.
What levers can I use on the app stores to beat competitors?
Get actionable recommendations on in-app events, Apple Ads, and CPPs to help your app gain the competitive edge.
Where are top shopping apps focusing their seasonal efforts?
From timely seasonal store creatives to promotional content to metadata updates, get insights into what last year’s winners got right.
When should I start my seasonality campaigns?
Learn how to perform keyword research and get our tips on when to start updating metadata and bidding on key terms to maximize your app’s visibility.
How to create cost-effective yet powerful campaigns?
Dive into our experts’ advice on the best way to prep your Q4 shopping campaigns to ensure they’re ROAS-savvy.
