The best Apple Ads tools of 2025

Key takeaways

• Choosing the best Apple Ads tool can help you streamline campaign management, discover new keyword opportunities, and boost return on ad spend.
• AppTweak is a leading Apple Ads optimization tool that combines campaign automation, ASO integration, and creative analytics in a single workspace.
• Top features to look for in an Apple Ads platform include keyword intelligence, market benchmarks, custom product page tracking, MMP integrations, and competitor analysis.
• AppTweak’s Campaign Manager supports rule-based automation, custom product page performance tracking, and full-funnel reporting by connecting Apple Ads data with MMP data.
• Complementary platforms like Adjust, Branch, and Singular offer advanced attribution and measurement tools that integrate with Apple Ads to support broader campaign goals.
• Get our full list of the best Apple Ads platforms below.

What are Apple Ads and why are they important?

Apple Ads is Apple’s advertising platform that allows app marketers and developers to promote their iOS apps within the App Store. It’s set up to let you reach users at opportune moments in the user journey through smart use of your budget, top targeting options, and deep insights. With 95% of app downloads on the App Store occurring immediately after a user taps on an ad, Apple Ads lets you capitalize on high-user intent moments.

Your app can be featured in select spots on the App Store, such as at the top of search results, on the Search or Today tab, or even on the product pages of related apps. These key placements can help you grow your app’s downloads and your bottom line.

Top 3 reasons to utilize Apple Ads

More than 6.5 million users visit the App Store each week. Therefore, it’s a top tier ad platform apps can use for user acquisition.

Here are three reasons to advertise your app using Apple Ads.

1. Global reach: Available in 91 countries, you can grow your app across regions utilizing localized Apple Ads to reach users in key markets.
2. Personalized experiences: Apple Ads lets you have 35 alternative versions of your app’s product page, known as custom product pages. Using custom product pages, you can tailor your app product page to specific user segments, campaigns, or keywords by offering creatives, messaging, and promotions that best match user intent for each segment of your target audience.
3. Get insights to strengthen ASO: At AppTweak, we know your app store optimization (ASO) efforts are fundamental to your app growth. We also know that by uniting ASO with Apple Ads, growth marketers can access insights that enhance their ASO efforts, so we recommend utilizing Apple Ads and ASO together.

Real-life example of growth on Apple Ads

SoundCloud is the world’s largest music and audio platform for a reason. The brand decided to partner with AppTweak’s App Growth Consultants and Data Science team to optimize its Apple Ads campaign and its success is still a talking point today!

To begin, SoundCloud utilized AppTweak to find new keywords to bid on and then optimized campaign performance toward high revenue downloads. To further expand ROAS, the brand launched campaigns across multiple new markets including Germany, Spain, the U.K., France, and more.

The results after one year? SoundCloud:

• Tripled its Apple Ads’ budget
• Grew downloads for non-branded keywords by four times.
• Increased ROAS on non-branded keywords by a whopping 190%.

Want the details on how SoundCloud achieved such great results? Read the case study now.

What makes a great tool for Apple Ads optimization?

For fully optimized Apple Ads campaigns, you need a solid tool that helps you stay on top of your budget, provides great keyword insights, and delivers competitor insights so you can stay ahead.

If you’ve already dipped your toes into the Apple Ads ecosystem, you know that, similar to app store optimization, your Apple Ads campaigns aren’t something you just set and forget. With the right insights and strategies, you can grow the return on ad spend (ROAS) of your Apple Ads.

What core features to look for in an Apple Ads tool?

When shopping around for the right tool for your app’s Apple Ads, look for the following features.

• Streamlined campaign management: Simplifies campaign creation, structuring and optimization with automation to reduce manual workload and accelerate decision-making.

• Market intelligence: Provides current analysis of market conditions with up-to-date benchmarks and trends across countries, categories, and keyword types to help you make informed bidding and targeting choices.

• Custom product page insights: Offers side-by-side custom product page comparisons and creative performance analysis to identify which visuals or messages resonate best across user segments.

• Competitor analysis: Allows visibility into competitor keywords targeting, positioning, and share of voice to help refine your own user acquisition strategy.
• MMP integrations: Provides seamless integration with mobile measurement partners (MMPs) and native Apple Ads data to evaluate campaign performance across the full funnel.
• Keyword insights: Gives deep keyword intelligence to help you uncover and scale high-intent keywords.

Top Apple Ads tools to boost your iOS app growth

Here are the best Apple Ads tools on the market.

Apple Ads (Native)

Apple Ads native UI provide built-in campaign optimization and cost-per-tap pricing so that you can set the maximum amount you’re willing to pay for a tap. Apple Ads offers key metrics in easy-to-read campaign dashboards, including installs, impressions, and average cost-per acquisition.

Apple Ads also has Insights, its analytics engine which provides data visualizations and predefined reporting. And to accurately attribute app downloads and redownloads, marketers can utilize the Apple Ads attribution API. Learn more about Apple Ads’ AdAttributionKit here.

Best for: Running and managing core Apple Ads campaigns with native bidding, reporting, and attribution features.

AppTweak

AppTweak is the leading Apple Ads and App Store Optimization (ASO) platform, empowering app marketers to scale performance with data-driven precision. As an official Apple Ads Partner, AppTweak offers a unified solution that seamlessly combines Apple Ads automation with best-in-class ASO capabilities.

With AppTweak’s Campaign Manager, app marketers can:

• Automate keyword-level bidding with strategic rules that maximize ROAS without manual oversight.
• Discover high-converting keywords with unique ASO + paid UA insights.
• Build optimized campaign structures tailored to your growth stage, industry, and acquisition goals.
• Track and compare performance across MMPs with native integrations for AppsFlyer and more.
• Leverage custom product pages and automate asset-level reporting to understand what creative drives installs.

AppTweak is built to help marketers drive measurable results through integrated automation, creative analytics, and keyword strategy.

Best for: Scaling Apple Ads performance with ASO-driven insights, automation, and creative optimization tools.

Adjust

Adjust is a top mobile measurement platform that offers attribution and analytics for Apple Ads.

With Adjust, you can:

• Gain detailed campaign insights: Access granular data on campaigns and ad groups.
• Measure custom product page performance: Utilize unique identifiers to analyze the effectiveness of different App Store product page variations, enhancing user acquisition strategies.
• Monitor SKAdNetwork campaigns: Stay informed on SKAdNetwork performance, with support for versions up to SKAN 3, aiding in privacy-centric attribution.

As mentioned above, AppTweak offers an integration with Adjust, so you can get all of these insights plus keyword and competitor insights by utilizing both platforms.

Best for: Monitoring Apple Ads installs and in-app events with robust attribution, SKAdNetwork support, and customizable reporting.

AppsFlyer

AppsFlyer is a leading mobile measurement partner (MMP) that offers comprehensive attribution, privacy-first analytics, and cross-platform insights for Apple Ads campaigns. With a focus on data integrity and user privacy, AppsFlyer enables marketers to connect performance metrics across the full funnel—from tap to revenue.

Key features of AppsFlyer include:

• Predictive analytics: Leverage machine learning to anticipate user value and optimize budget allocation across Apple Ads campaigns.
  
• SKAN Conversion Studio: Customize and manage SKAdNetwork conversion models with a no-code interface to maximize post-install measurement under Apple’s privacy frameworks.
  
• Data Clean Room integration: Securely unify Apple Ads data with internal sources or other platforms while maintaining user-level privacy.
  
• Incrementality measurement: Measure the true lift of Apple Ads campaigns using AppsFlyer’s incrementality experiments and reporting.

Best for: Accurately measuring performance and user value across Apple Ads campaigns in a privacy-safe environment.

Branch

Branch offers mobile attribution and deep linking capabilities that integrate with Apple Ads to provide clear visibility into campaign impact.

Branch delivers:

• Advanced attribution modeling: Leverages Apple Ads data to track campaign effectiveness with precision.
  
• Cross-channel analytics: Combine Apple Ads insights with broader channel performance for a holistic view of user acquisition.
  
• Cohort and ROI analysis: Access granular cost metrics like CPI, CPC, and ROI, along with robust cohort tools.
  
• Custom product page tracking: Evaluate which creative variations drive conversions directly from your Apple Ads campaigns.

Best for: Connecting Apple Ads to cross-channel journeys with deep linking, attribution, and creative performance insights.

Singular

Singular is a mobile attribution platform offering a unified view of marketing performance, including attribution for Apple Ads campaigns.

Its key features include:

• ATT-aware attribution: Supports both opted-in and opted-out users with corresponding Apple Ads attribution responses.
  
• SKAdNetwork compatibility: Provides privacy-first measurement via AdAttributionKit for Apple Ads campaigns.
  
• Spend and keyword visibility: Analyze performance data down to campaign and keyword level to guide optimization.
  
• Omnichannel insights: Consolidate Apple Ads metrics alongside other paid channels for centralized analysis.

Best for: Consolidating Apple Ads and broader UA data for holistic campaign analysis and budget optimization.

Why AppTweak is the best Apple Ads optimization tool

While Apple Ads offers powerful native capabilities for app promotion on the App Store, many marketers benefit from a complementary platform like AppTweak to enhance workflow efficiency, deepen insights, and unify paid and organic strategies.

As an official Apple Ads partner, AppTweak extends the value of Apple Ads through a set of features designed to help marketers scale performance, streamline campaign management, and measure results more holistically. Here’s why we’re the best Apple Ads platform on the market.

1. Benchmarks you need to get started

If you’re brand new to Apple Ads, it’s important to take a look at the market you’re pursuing and how other apps in your category are performing across key metrics. AppTweak gives you access to benchmarks like cost-per-tap (CPT), cost-per-action (CPA), conversion rate (CRV) across brand, competitor, and generic keywords.

2. Unified ASO + Apple Ads reporting

AppTweak is the only platform that integrates App Store Optimization (ASO) and Apple Ads within a single dashboard. This allows marketers to align paid keyword strategy with organic performance, helping maximize visibility across the full app store funnel.

3. Automation to scale campaigns efficiently

AppTweak’s Campaign Manager supports rule-based automation for Apple Ads that adapts bids, pauses underperforming keywords, and boosts top performers, enabling smart scaling without manual intervention.

4. Keyword-level insights with strategic depth

With access to exclusive keyword intelligence (12+ keyword suggestion tools to be precise), AppTweak surfaces untapped opportunities and helps you match high-intent terms to relevant creatives and custom product pages. It’s incredibly helpful to see where the majority of spend goes at the keyword level to inform your Apple Ads optimization strategy.

We’ve recently leveraged AI for our new Exact Discovery Experiments, which help you uncover new, high-intent keywords for your Apple Ads campaigns. In a few clicks, AppTweak creates a campaign filled with market-specific keywords tailored to your app and target region. Each campaign is built around tightly matched, market-specific keywords, giving you full visibility into performance at the keyword level, so you know exactly where to allocate your budget.

5. Smart custom product page analytics

AppTweak brings custom product page insights into one workspace with keyword and ASO data, letting marketers track creative performance per keyword or placement. With automated rules, side-by-side custom product page comparisons, and the ability to group custom product pages by campaign theme or concept, you can quickly identify and scale what works.

6. Full-funnel visibility with MMP integrations

AppTweak connects seamlessly with leading mobile measurement partners (MMPs) like Adjust and AppsFlyer, offering detailed install, cohort, and revenue data to optimize Apple Ads performance from tap to conversion.

7. Leverage our Apple Ads consulting services

For more hands-on support, AppTweak also offers consulting services whereby you can access our Apple Ads experts and data scientists. They’ll perform an audit of your current campaigns to create a personalized solution for your app’s growth.

The App Store is an incredible platform by which you can find new users for your app. Our goal at AppTweak? To ensure our clients extract more value from every Apple Ads dollar spent. We work every day to ensure we’re delivering to our clients the top Apple Ads optimization tool.

Explore Campaign Manager now.

Conclusion: Try AppTweak, the best Apple Ads tool

Identifying the best Apple Ads tool for your app is no small thing for your success on the App Store. The best Apple Ads platform goes beyond automating Apple Ads optimization and should provide keyword and competitor insights, unite metrics from other channels in a single platform, and offer expert support when needed. At AppTweak, we’re a proud Apple Ads partner, have knowledgeable Apple Ads experts at the ready, and boast the best Apple Ads tool that unites with ASO on the market. But don’t take our word for it! See for yourself and request your demo today.

FAQs over the best Apple Ads tool

Below we’ll answer your top questions about the best Apple Ads platform.

What is the best tool for Apple Ads?

The best tool for Apple Ads is AppTweak with its powerful keyword, competitor, and custom product pages insights. Already the number one ASO intelligence platform, AppTweak allows app marketers to unify their organic and paid efforts for great success on the App Store.

How do I optimize Apple Ads campaigns?

Optimize your Apple Ads campaigns by identifying new keywords for your campaigns, setting strategic bidding rules and mining your Apple Ads optimization tool for key insights. (Don’t have an Apple Ads optimization tool? Try AppTweak!) Read our blog on Best practices for structuring your Apple Ads campaigns for more insights.

Is Apple Ads worth it for app marketing?

In short, yes, Apple Ads is worth your resources for app promotion. With a global reach, high-value users, and conversion rates over 60% for search results ads, Apple Ads lets you provide contextually relevant ads to its App Store users.

Can I automate Apple Ads campaigns?

With a third-party tool like AppTweak’s Campaign Manager, you can automate Apple Ads campaigns using automation rules, keyword discovery and custom product pages insights tailored to performance. Read our complete guide to AppTweak’s automation solution for Apple Ads.

What’s the difference between AppTweak and Apple’s native ads dashboard?

Apple Ads provides the native dashboard to create and manage campaigns, while AppTweak offers an advanced platform to enhance those campaigns with keyword discovery, automation, ASO integration, and deep performance insights.

Apple Ads native dashboard and AppTweak’s Campaign Manager differences

How do I find keywords for Apple ads?

To uncover the right keywords for your Apple Ads campaigns, utilize an Apple Ads tool that sources the right keywords for your campaigns by analyzing both organic and paid keyword metrics together. AppTweak is rated on G2 as the best Apple Ads tool for this.

Check out our blog: How to choose keywords for Apple Ads campaigns.

What’s the average conversion rate for Apple Ads?

The average conversion rate for Apple Ads worldwide is 55% per AppTweak’s benchmark dashboard. If you’d like to see the average conversion rate per country or app category, you can do so in the Benchmarks section of AppTweak’s Campaign Manager.