This article has been published on Bizness Apps blog as a guest post on App Store Optimization (ASO). Check out these 9 effective tips to improve your App Store discoverability.
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App Store Optimization (ASO) or “Mobile SEO” has become inevitable. It is essential to optimize your app for App Store search engines, as increasing your app’s visibility will ultimately result in an increase in app users.
Just like the app stores, ASO is evolving. It seems that with the latest algorithm changes and app marketing analytics improvements, app retention and engagement are becoming that much more important.
Quality is taking over quantity. That is why it is important to focus on acquiring organic users, as they will most likely continue to use the app longer than others.
Once you have a great app that’s bug free, well-designed, and that is solving a problem or entertaining the end user, it’s time to focus on getting that app into the hands of as many users as possible. ASO, PR, Social Media, SEO, content marketing, cross promotion… don’t miss any inbound technique to create a powerful dynamic that will drive interest and users to your app. This post will review the 9 most important ASO elements and their best practices.
1. App Icon
Your app icon is basically your app’s first impression. It is the first element that people see when they’re browsing the app store. Visual components are increasingly important and can increase conversion drastically.
Therefore, it is necessary to create a well-designed icon that will make users want to know more about your app. It should be in accordance with your app title, as both of them combined should be descriptive enough to let users know something about your app’s functionality or purpose.
Your icon should reflect your app’s content and personality. Don’t overload it with too many details, and keep in mind that users will only take 1 or 2 seconds as they’re scrolling through the app store – it’s imperative that you make an impression quickly. Also, try to come up with an icon that would fit on all screens. The usage of a border can be useful in this case.
2. App Name
Along with your app icon, your app name will make your app’s first impression. Make sure that it’s descriptive enough and easy to understand.
A good way to test your app name is to ask people that have no clue about your app if they would understand what your app is about just by its title.
It is also important to use the right length. iOS app names have recently been limited to 50 characters. For Google Play, the best practice is to use the available 30 characters.
Don’t forget to include in your app title strong and important keywords, as they weigh heavily in the app store algorithm. A nice little trick here is to add the strongest keywords at the very beginning of your app name, even before your brand name.
See a few examples below of real estate apps:
- Real Estate by Ozaam – Search Homes and Apartments for Sale or Rent in Belgium
- Real Estate by Zillow – Search Homes & Apartments for Sale or Rent
- Real Estate App by Redfin – Search Homes, Condos & Town Houses For Sale – Buy or Sell a Home
3. App Description
When writing you app description, it’s crucial to write a clear and easy-to-read description, preferably using small paragraphs (2 – 3 sentences max) and bullet points. It is also essential to optimize the 1st paragraph as much as possible. It should explain in a few catchy and converting lines what the app is about.
Additionally, app descriptions on Google Play apps are taken into account by the algorithm to index the app for specific keywords. The best practice here is to […]
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