ChatGPT Prompts for App Store Optimization March 16, 2023 Learn how ChatGPT can make your ASO strategy more efficient. Suleika Vanmaele App Growth Consultant at AppTweak
Measure Your ASO Efforts with App Store Connect March 16, 2023 Discover the metrics in App Store Connect to improve your ASO strategy. Justin Duckers App Growth Consultant at AppTweak
Mobile Gaming Market Trends 2022: GameDNA Report March 14, 2023 Download this report to find advanced data on the mobile gaming market, powered by AppTweak’s unique game taxonomy, GameDNA. Georgia Shepherd Product Marketing Manager at AppTweak
2023 App Marketing Conference by AppTweak India March 14, 2023 Meet mobile leaders at the App Marketing Conference by AppTweak India. Sukanya Sur Content Marketing Specialist
Most Common ASO Mistakes & How to Avoid Them March 9, 2023 Learn about the most common ASO mistakes and how to avoid making them. Yuliya Tsimokhava ASO Manager at SplitMetrics Agency
Apple Search Ads: Tips and Best Practices March 2, 2023 Optimize your Apple Search Ads campaign with these best practices. Ian Pernia Senior App Growth Consultant at AppTweak
Reporting Studio: Unlock the Value of Your App Data February 27, 2023 With Reporting Studio, combine data from AppTweak, consoles & MMPs in a single graph to build custom ASO reports in … Georgia Shepherd Product Marketing Manager at AppTweak
4 Tips to Monitor & Manage App Reviews & Ratings February 16, 2023 Find out how to monitor app reviews and ratings to drive conversion. Taya Franchville App Growth Consultant at AppTweak
7 ASO Techniques and Tactics for Mobile Game Companies February 14, 2023 Set your game apart with these valuable ASO techniques. Justin Duckers App Growth Consultant at AppTweak
Smart Insights: Monitor Competitors & App Store Updates February 13, 2023 Instantly monitor competitor updates, app store algorithm changes, and more with AppTweak’s Smart Insights in Slack. Georgia Shepherd Product Marketing Manager at AppTweak
Learnings Gained from Reverse Engineering the App Stores February 3, 2023 Discover how the app stores convert and match an app’s metadata to user behavior. Lucas Riedinger Product Manager at AppTweak
How Search Ads Can Boost Your App’s Organic Keyword Rankings February 3, 2023 Find out how Search Ads can help you grow your organic keyword rankings. Lucas Riedinger Product Manager at AppTweak
Guide to Apple Search Ads in 2023 January 25, 2023 Discover how Apple Search Ads can complement your ASO. Ian Pernia Senior App Growth Consultant at AppTweak
ASO with AppTweak: Course & Certification January 24, 2023 Grow your ASO knowledge with ASO with AppTweak course & certification. Oriane Ineza Content Marketing Specialist
What are the Different Traffic Sources of Google Play & iOS? January 23, 2023 Discover the different traffic sources of Google Play and iOS. Suleika Vanmaele App Growth Consultant at AppTweak
How to Localize Your App for Singapore January 23, 2023 Discover how to localize your app/game for Singapore. Justin Duckers App Growth Consultant at AppTweak
App Store Optimization: Trends and Challenges for 2023 January 23, 2023 Discover the trends & challenges for ASO in 2023. Simon Thillay Head of ASO at AppTweak
Introducing GameDNA: Enhanced ASO Insights for Mobile Games January 19, 2023 Introducing: GameDNA, our unique gaming taxonomy. Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for Indonesia January 9, 2023 Know how to localize your app/game for Indonesia with these simple tips. Justin Duckers App Growth Consultant at AppTweak
App Name Guidelines and Best Practices January 9, 2023 Choosing an app name (or title) isn’t as easy as it sounds. The app title is one of the first … Emily Sugrue App Growth Consultant at AppTweak
How to Respond to (Good and Bad) App Reviews January 4, 2023 In 2013 (Google Play) and 2017 (App Store), app developers were given the opportunity to engage with their communities and … Valeria Rusu App Growth Consultant at AppTweak
Tips to Monitor ASO Performance & KPIs to Measure Success December 28, 2022 Check out these easy tips & essential metrics to monitor your ASO performance. Valeria Rusu App Growth Consultant at AppTweak
Impact of FIFA World Cup 2022 on the App Stores December 23, 2022 In this blog, we will look at the impact of FIFA 2022 on the app stores. Ian Pernia Senior App Growth Consultant at AppTweak
Most Downloaded Trading Apps in 2022 December 21, 2022 Learn more about trends in trading apps thanks to AppTweak’s new AppDNA. Oriane Ineza Content Marketing Specialist
2022 Product Recap: Why We’re App Data Platform of the Year December 19, 2022 Another year is drawing to an end–and what a year it’s been! We’re incredibly proud of the innovation we have … Georgia Shepherd Product Marketing Manager at AppTweak
Phiture Chooses AppTweak as Preferred App Data Provider December 15, 2022 Phiture chooses AppTweak to unlock growth for the world’s biggest apps. Lea Marrazzo Inbound Marketing Manager
AppTweak Wins Best App Data Platform at App Growth Awards December 9, 2022 AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s … Sukanya Sur Content Marketing Specialist
Impact of Black Friday on Shopping Apps [2022] December 1, 2022 As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary … Anthony Ansuncion App Growth Consultant at AppTweak
Most Downloaded OTT Streaming Apps in 2022 November 30, 2022 In an effort to break down the complexity of the stores and help app marketers and UA teams make confident … Oriane Ineza Content Marketing Specialist
Most Downloaded Fitness and Workout Apps in 2022 November 28, 2022 To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications … Oriane Ineza Content Marketing Specialist
How to Localize Your App for Vietnam November 23, 2022 Consider these tips to localize your app or game for Vietnam. Justin Duckers App Growth Consultant at AppTweak
Most Downloaded Fashion Apps in 2022 November 21, 2022 Recently, AppTweak has launched AppDNA, a unique taxonomy that divides app store categories into more precise classifications to better match … Oriane Ineza Content Marketing Specialist
Gain Advanced App Store Insights with New AppDNA Taxonomy November 17, 2022 AppTweak is proud to launch AppDNA, a robust taxonomy that paints a more precise and comprehensive picture of the app … Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for China November 16, 2022 Read these tips to localize your app/game successfully for China. Sarah B. Touimi Senior App Growth Consultant at AppTweak
What is App Store Optimization and Why is ASO Important? November 16, 2022 Are you new to App Store Optimization? If you have just decided to start optimizing your app(s) and you’re a … Alexandra De Clerck CMO at AppTweak
How to Localize Your App for Japan November 16, 2022 Check out these tips to localize your app or game for Japan. Sarah B. Touimi Senior App Growth Consultant at AppTweak
6 Tips to Identify Your Main Competitors on the App Stores November 10, 2022 At AppTweak, we emphasize the importance of continuously comparing your app with your competitors for ASO. However, identifying the right … Anne Jamet Product Manager
App Seasonality: Trends & Tips for the Holiday Season November 9, 2022 The end of the year is a time with high seasonality effects on the App Store and Google Play; depending … Shaelyn Rhinehart Former ASO Expert at AppTweak
6 Best Practices to Optimize Your App’s Long Description November 8, 2022 Your app’s description is an essential part of your app store listing that you should never forget to optimize. It … Anthony Ansuncion App Growth Consultant at AppTweak
How to Optimize Your ASO for Black Friday & Cyber Monday November 8, 2022 November is a big month for the retail sector with major marketing events like Black Friday and Cyber Monday coming … Lucas Riedinger Product Manager at AppTweak
How to Optimize Your App Screenshots to Boost App Downloads November 7, 2022 Screenshots are one of the most important elements on your app page to help users decide whether or not to … Taya Franchville App Growth Consultant at AppTweak
Most Popular App Store Keywords During Holiday Season November 4, 2022 The fast-approaching holiday season brings app marketers a chance to entice more app users by promoting seasonal content. To help … Oriane Ineza Content Marketing Specialist
How & Why to Track App Performance Worldwide on AppTweak October 26, 2022 The most successful apps are able to adapt their international growth strategies to the needs and expectations of specific markets. … Justine De Halleux Product Manager
10 Tips for Designing a Mobile App Icon October 19, 2022 App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real … Taya Franchville App Growth Consultant at AppTweak
How to Lower Cost per Install (CPI) with ASO October 13, 2022 Discover how to lower your app’s cost per install and get the most out of your paid campaigns. Lucas Riedinger Product Manager at AppTweak
A/B Testing in ASO: A Guide for Beginners October 12, 2022 App marketers often wonder how to drive more users to download their apps. This is where A/B testing comes in. … Justin Duckers App Growth Consultant at AppTweak
7 Valuable Marketing Tips to Showcase Your New Game September 30, 2022 This is a guest post by Deepali Deepali Kishtwal Freelance content writer
Promote Your App with New Apple Search Ads Placements September 29, 2022 In 2016, Apple first launched Apple Search Ads (ASA) in App Store search results. In September 2021, it began asking … Ian Pernia Senior App Growth Consultant at AppTweak
Store Listing Experiments: A Guide to Play Store A/B Testing September 26, 2022 Boosting your app’s visibility through metadata optimization, an increased category ranking, or being featured is great, but this is only … Anthony Ansuncion App Growth Consultant at AppTweak
iOS 16 Release: What’s New for ASO? September 14, 2022 For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone … Simon Thillay Head of ASO at AppTweak
How to Increase Your App’s Conversion Rate September 12, 2022 With over 4.7 million apps on the App Store and 2.6 million apps on the Google Play Store in 2022 … Sukanya Sur Content Marketing Specialist
The Most Popular App Store Keywords of 2022 September 7, 2022 What were the most searched terms on the App Store in 2022? We looked at 6 of the largest app … Anthony Ansuncion App Growth Consultant at AppTweak
How & Why to Monitor App Store Algorithm Updates for ASO September 1, 2022 Seeing your app rankings drastically decrease for a lot of keywords is naturally very concerning. But if your app suddenly … Anne Jamet Product Manager
Google Play Promotional Content (LiveOps): Best Practices August 30, 2022 Learn how Google Play’s promotional content (LiveOps) can boost your app user engagement. For both apps and games, promotional content … Ian Pernia Senior App Growth Consultant at AppTweak
Average App Conversion Rate per Category [2022] August 11, 2022 Most app developers and marketers refer to conversion rate (CVR) as the proportion of store visitors that download your app … Sukanya Sur Content Marketing Specialist
Promotional Content & In-App Events Now on AppTweak August 4, 2022 Know how AppTweak provides insights on in-app events & promotional content. Flavien Eyer Product Manager at AppTweak
Discover Our Improved Reviews & Ratings Section! July 26, 2022 Reviews and ratings show you how well your app is perceived over time. For example, your customers’ perceptions of your … Flavien Eyer Product Manager at AppTweak
Get Powerful Keyword Suggestions via Our App Store API July 26, 2022 Do you find yourself wasting time on super repetitive ASO tasks? Our App Store API allows you to automate and … Antoine Bentin Product Manager
How to Increase App Installs with Tough Competition July 7, 2022 The mobile app industry has seen massive growth over the past few years. With nearly 4 million apps and games … Sukanya Sur Content Marketing Specialist
AppTweak’s New App Store API: Visualize Mobile & ASO Data Your Way July 6, 2022 Our new App Store API is now live! Want to visualize AppTweak data, your way? Trying to boost your ASO … Antoine Bentin Product Manager
How to Improve ASO With Long-Tail Keywords June 29, 2022 Keyword optimization is a pillar of any ASO strategy. But how do you ensure maximum performance for the keywords you … Florentin Zachary Product Manager at AppTweak
Brainstorm List: Build Your Keyword List in Just a Click June 13, 2022 Tired of constantly looking for new keywords for your app? Out of inspiration on which keywords you should be targeting … Marie-Laure Cruyt CPO at AppTweak
Relevancy Score: New KPI to Select Keywords for Your App June 8, 2022 When optimizing an app for the App Store or Google Play, you want to find the best keywords possible. You … Flavien Eyer Product Manager at AppTweak
How Many Downloads Does Your App Need to Reach Top Rankings? June 8, 2022 Ever wondered how many daily downloads your app needs to get a chance to reach the top 10 charts? How … Taya Franchville App Growth Consultant at AppTweak
7 App Store Creative Trends You Can’t Miss in 2022 June 7, 2022 With more and more apps competing for users’ attention, staying at the top of the App Store often looks like … Anastasia Starovoytova Content Manager at SplitMetrics
AppTweak Unveils Atlas, the First App Store Semantic Engine June 6, 2022 With the release of Atlas, the first App Store Semantic Engine, AppTweak is proud to be the first (and only) … Elise Darche Data Scientist
Get Advanced Insights About Your App’s Featurings June 3, 2022 Good news – we have completely revamped our Featurings section! After conducting multiple feedback sessions, client interviews, design iterations, and … Florentin Zachary Product Manager at AppTweak
Beginner’s Guide to App Localization on Google Play June 2, 2022 In today’s global market, localization is as important as ever to reach new users and perform well in new markets. … Ian Pernia Senior App Growth Consultant at AppTweak
Google Play Announcements: ASO 2.0 is Here! May 19, 2022 Last week, Google announced a series of significant updates and new product features for Android developers and publishers during the … Simon Thillay Head of ASO at AppTweak
ASO Conference 2022 Recap: Talks, Topics & Insights May 18, 2022 Last Wednesday, May 11, marked the return of the ASO Conference in Berlin after two COVID years that forced organizer … Simon Thillay Head of ASO at AppTweak
Test & Visualize New Metadata on the App Store & Google Play May 16, 2022 The App Store and Google Play can be very restrictive regarding new metadata uploaded to the consoles – creatives require … Flavien Eyer Product Manager at AppTweak
Product Page Optimization: A Guide to App Store A/B Testing May 9, 2022 Creative A/B testing is not new to the app stores. Google Play Experiments has existed for about 5 years now, … Sukanya Sur Content Marketing Specialist
Apple’s iOS 15 Custom Product Pages & Their Impact on ASO May 9, 2022 On December 8, 2021, Apple released highly anticipated and significant new features for App Store Optimization (ASO), including in-app events, … Simon Thillay Head of ASO at AppTweak
App Screenshot, Icon & Video Size Guidelines 2022 (iOS + GP) May 3, 2022 On both the App Store and Google Play, visual assets are a critical part of App Store Optimization (ASO). Given … Georgia Shepherd Product Marketing Manager at AppTweak
How to Drive More Organic Downloads to Your App April 29, 2022 In app marketing, downloads are often considered as belonging to one of two groups: those that come from organic sources … Simon Thillay Head of ASO at AppTweak
Brand vs. Generic Keyword Optimization for App Store Search April 27, 2022 Analyzing the breakdown of generic vs. brand keywords is important when optimizing your app’s metadata. Generic keywords are those which … Taya Franchville App Growth Consultant at AppTweak
Strategies & Best Practices for iOS 15 In-App Events April 26, 2022 After being officially announced during Apple’s Worldwide Developers Conference in June 2021, in-app events (IAEs) quickly became one of the … Ian Pernia Senior App Growth Consultant at AppTweak
Compare Your App Metadata to Category Benchmark & ASO Trends April 26, 2022 So, you’re publishing your app on the App Store or Google Play. Should you add a preview video to your … Flavien Eyer Product Manager at AppTweak
App Growth Summit + ASO & Growth Strategy Breakfast NYC April 22, 2022 App Growth Summit New York – April 13, 2022 Taya Franchville App Growth Consultant at AppTweak
Discover 10 Hidden Gems on AppTweak for Efficient ASO Work April 21, 2022 AppTweak’s leading ASO tool has undergone a considerable makeover over the past few years, and some interesting innovations might have … Sukanya Sur Content Marketing Specialist
App Publisher Insights Now Available in Market Intelligence April 13, 2022 Great news! Our Market Intelligence add-on now includes valuable insights on the top app publishers around the world. In the … Katharina Pilz Product Manager
How to Build & Structure a Powerful ASO Team for Your App April 7, 2022 With the increasing interest in App Store Optimization in recent years, more and more ASO positions have begun to appear … Simon Thillay Head of ASO at AppTweak
ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15 April 5, 2022 On Friday, March 25, 2022, AppTweak and Redbox came together for an ASO conference that was preceded by an appetizing … Lea Marrazzo Inbound Marketing Manager
How to Benefit from Cross-Localization on the App Store March 29, 2022 In this blog, we describe and highlight the benefits of cross-localization, a method of increasing your app metadata character space … Yasmin Schwarz App Growth Consultant at AppTweak
Optimizing Your App Title: Keywords vs. Brand Name March 23, 2022 An app title represents space to showcase your app’s name and branding; however, it also has far more potential than … Galy Haleblian Account Manager at AppTweak
Reasons to Connect Your Apple & Google Console March 14, 2022 You are probably aware that it is possible to connect your Apple App Store and Google Play Store consoles to … Marie-Laure Cruyt CPO at AppTweak
AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition March 7, 2022 We have HUGE news! With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author … Georgia Shepherd Product Marketing Manager at AppTweak
How to Localize Your App for India February 24, 2022 Check out this blog to localize your app/game for India. Madeleine Hoy App Growth Consultant at AppTweak
How to Choose the Best Keywords for Your iOS & Android App February 16, 2022 So you’ve decided to optimize your app metadata and are wondering how to identify the most relevant keywords for your … Florentin Zachary Product Manager at AppTweak
The Biggest Mistake UA Managers Make (Overlooking ASO) February 7, 2022 It’s common practice to divide App Store Optimization (ASO) and user acquisition (UA) into two distinct categories with independent strategies … Shaelyn Rhinehart Former ASO Expert at AppTweak
User Activation: How to Deliver Value & Earn More January 27, 2022 No app can grow without acquiring new users. But no app can grow without properly activating and retaining its newcomers. … Elena Kozlova Content Marketing Manager at Pushwoosh.
Monitor Performance of All Your Ranked App Store Keywords January 21, 2022 Are you tired of repeatedly building keyword lists as part of your App Store Optimization work? Worry not—AppTweak has you … Florentin Zachary Product Manager at AppTweak
App Store Optimization Trends for 2022 January 12, 2022 As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App … Simon Thillay Head of ASO at AppTweak
App Download Estimates Explained by our Data Scientists January 3, 2022 Thanks to its leading position in the ASO industry, AppTweak has accumulated a history of 7+ years of mobile app … Marie-Laure Cruyt CPO at AppTweak
Complete List of Available Google Play Tags [2022] January 3, 2022 Besides choosing a category for your app or game, Google also allows you to add tags. Tags, according to Google, … Alexandra De Clerck CMO at AppTweak
App Store Awards: Reviewing Apple’s Top Apps & Games of 2021 December 21, 2021 At the end of each year, Apple releases its winners of the App Store Awards! These awards showcase the best … Lucas Riedinger Product Manager at AppTweak
Health & Fitness Seasonality Trends for App Marketing December 17, 2021 One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was … Aleksei Feklisov Head of Analytics at App Growth Network
2021 Recap: A Major Year in ASO December 16, 2021 2021 was a much-anticipated year for app marketing, with the app ecosystem starting the year on an all-time high! At … Simon Thillay Head of ASO at AppTweak
AppTweak 2021 Recap: A Year of Impressive Product Updates! December 15, 2021 2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining … Marie-Laure Cruyt CPO at AppTweak
AppTweak Wins ASO Tool of the Year at App Growth Awards! December 7, 2021 We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the … Georgia Shepherd Product Marketing Manager at AppTweak
Why Is My App Losing Organic Downloads (iOS & Google Play)? December 3, 2021 Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for … Galy Haleblian Account Manager at AppTweak
ASO Guide: How to Optimize your App Store Product Page November 30, 2021 Almost all users eventually land on your app product page before downloading it. Whether they clicked a video ad on … Galy Haleblian Account Manager at AppTweak
AppTweak: Fast 50 Tech Company for Third Year in a Row November 26, 2021 AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for … Lea Marrazzo Inbound Marketing Manager
App Store Optimization (ASO) Guide for Google Play November 25, 2021 App stores are competitive marketplaces, and your app can easily be lost among thousands of others. Of course, developing a … Agathe Pradat App Growth Consultant at AppTweak
How ASO Can Help Improve Data-Driven Customer Engagement November 19, 2021 This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable … Rajarshi Choudhuri Senior Content Marketing Manager at MoEngage
How to Conduct Effective App Keyword Research on AppTweak November 18, 2021 Keyword research is at the heart of App Store Optimization work; focusing on the wrong search terms in your metadata … Sejin Hahn Former ASO Expert at AppTweak
Google Play’s Metadata Policy Changes: What Happened? November 3, 2021 In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” … Madeleine Hoy App Growth Consultant at AppTweak
How to Analyze App Store Reviews to Get Product Insights October 20, 2021 Get interesting insights from AppTweak on how users perceive your app. Flavien Eyer Product Manager at AppTweak
Leveraging App Store Optimization (ASO) for User Acquisition October 20, 2021 Most developers create mobile apps with the aim of driving as many downloads as possible. As such, the work of … Karan Lakhwani Head of Business Development India at AppTweak
Get Ready for Product Page Optimization: iOS 15 A/B Testing October 12, 2021 In June 2021, Apple announced a new App Store Connect functionality that has been long-awaited by App Store Optimization practitioners: … Simon Thillay Head of ASO at AppTweak
How to Get Your App Featured on the App Store & Google Play October 11, 2021 When a store visitor opens the App Store, the first page they see is the Today tab, allowing them to … Agathe Pradat App Growth Consultant at AppTweak
Grow Your App with AppTweak’s New App Market Intelligence September 30, 2021 AppTweak’s new Market Intelligence interface has just gone live! We know that it is extremely important to identify the countries … Flavien Eyer Product Manager at AppTweak
Top Chart Trends: Leading Apps & Games on the App Store September 27, 2021 We are all familiar with the apps and games that everyone uses on a daily basis, but for how long … Florentin Zachary Product Manager at AppTweak
Monitor App Reviews Over Time & Compare With Competitors September 22, 2021 Reviews and ratings show you how well your app is perceived over time. For example, your customers’ perception of your … Flavien Eyer Product Manager at AppTweak
How and Why to Reply to Reviews on iOS & Android September 6, 2021 Reviews & ratings play a major role in conversion and can have a strong impact on your app’s daily installs. … Galy Haleblian Account Manager at AppTweak
AppTweak ASO Tool Available in Simplified Chinese & Korean September 6, 2021 With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote … Olivier Verdin CEO & Co-founder at AppTweak
Creative Optimization & Localization With AppTweak September 1, 2021 How do you make sure your app stands out from international competitors? And as the mobile app market continues to … Georgia Shepherd Product Marketing Manager at AppTweak
What are custom store listings and how to use them? September 1, 2021 In early 2019, Google Play announced a new feature for ASO and marketers in the Play Console called custom store … Simon Thillay Head of ASO at AppTweak
Preview Your App Page in Dark Mode on AppTweak August 26, 2021 According to a 2020 study from Android Authority of over 2,500 participants, “an overwhelming 81.9% of Android Authority readers use … Marie-Laure Cruyt CPO at AppTweak
What Are In-App Events & How Do They Impact ASO? August 26, 2021 This article was written in collaboration with Storemaven. Alexandra De Clerck CMO at AppTweak
In-App Advertising: Fine Balance Between Art and Science August 12, 2021 This is a guest blog written by MAAS. Diksha Sahni Senior Content Marketing Manager at Affle’s MAAS
How Customer Retention Can Boost ASO Efforts August 6, 2021 This is a guest blog written by MoEngage. Pulkit Jain
Measuring the Effects of App Updates on Keyword Visibility August 1, 2021 At its core, App Store Optimization (ASO) requires updating apps and their store listings with the purpose of increasing visibility … Roni Rechanik Senior ASO Analyst
How to Shorten Your App Title on the Play Store July 29, 2021 In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the … Madeleine Hoy App Growth Consultant at AppTweak
ASO Review #4: Hotels.com vs Booking.com July 15, 2021 Welcome to another ASO Review! In November 2020, we started a series comparing the ASO efforts of two industry leaders … Madeleine Hoy App Growth Consultant at AppTweak
Leading the Travel Category in India: ixigo Case Study July 14, 2021 The tourism and hospitality industry in India has emerged as a critical growth driver among Indian service sectors. Considering the … Karan Lakhwani Head of Business Development India at AppTweak
How to Localize Your App in Brazilian Portuguese July 4, 2021 With a revenue of $2.18 billion in 2020, Brazil is one of the largest economies in Latin America and has … Sarah B. Touimi Senior App Growth Consultant at AppTweak
How Long Do Apps & Games Stay in the App Store Top Charts? June 15, 2021 Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive … Florentin Zachary Product Manager at AppTweak
Interview with an ASO Expert: How to Find the Best ASO Tool June 14, 2021 Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many … Karan Lakhwani Head of Business Development India at AppTweak
Apple’s iOS 15 Reveal: What Will Change for ASO June 8, 2021 Earlier this week, Apple hosted their annual World Wide Developer Conference and unveiled a large list of changes coming to … Simon Thillay Head of ASO at AppTweak
Measuring Cannibalization in Apple Search Ads June 6, 2021 The content of this article was first presented at the ASO Conference 2021 on June 3rd. Simon Thillay Head of ASO at AppTweak
Top ASO Lessons to Learn From Monitoring Your Competitors May 6, 2021 Competition monitoring is a vital part of any app store optimization (ASO) strategy. In this blog, we first explain how … Georgia Shepherd Product Marketing Manager at AppTweak
How to Use AppTweak Before Your App Launches in the Stores April 16, 2021 At AppTweak, we continuously strive to develop the #1 ASO tool that helps you at every step of your app … Sarah B. Touimi Senior App Growth Consultant at AppTweak
Get Alerts for Every Major Update in the App Stores April 7, 2021 They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the … Marie-Laure Cruyt CPO at AppTweak
AppTweak Raises $22 Million to Grow ASO Platform Worldwide April 6, 2021 Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series … Olivier Verdin CEO & Co-founder at AppTweak
Boost Downloads with App Store Localization March 25, 2021 Follow these tips to successfully localize your app in any target market. Sarah B. Touimi Senior App Growth Consultant at AppTweak
How to Localize Your App for France March 21, 2021 Read these useful tips to localize your app/game for France. Agathe Pradat App Growth Consultant at AppTweak
Preparing for IDFA deprecation with ASO March 17, 2021 Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto … Simon Thillay Head of ASO at AppTweak
Auto-translate Your List of Keywords into English in a Click March 9, 2021 Have you ever done ASO in a language you’re not familiar with? We do so all the time! We know … Marie-Laure Cruyt CPO at AppTweak
How to Get Started With ASO March 8, 2021 In this blog, we will highlight practical tips, tricks, and best practices to help you get started with App Store … Georgia Shepherd Product Marketing Manager at AppTweak
AppTweak & Phiture Strengthen Partnership March 5, 2021 AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate … Alexandra De Clerck CMO at AppTweak
ASO Review #3: Match vs Bumble February 19, 2021 Welcome to another ASO Review. In November 2020, we started a series where we compare the ASO efforts of two … Alex Moulder ASO Manager at AppTweak
Robinhood: Impact of Negative Reviews on ASO February 4, 2021 On January 28th, the trading app Robinhood received over 220k negative reviews on Google Play in just one hour after … Agathe Pradat App Growth Consultant at AppTweak
The 5 Myths of ASO February 4, 2021 With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get … Pratham Hans Marwaha Former Business Developer at AppTweak
ASO Impact Graph: Easily Measure & Track ASO Success January 28, 2021 What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive … Carmen Longo Former Junior Product Manager at AppTweak
ASO Review #2: Fitbit vs Fitness Coach January 27, 2021 Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry … Galy Haleblian Account Manager at AppTweak
Analytics 2.0: A New Way to Monitor App Performance January 17, 2021 The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your … Carmen Longo Former Junior Product Manager at AppTweak
Do Singular or Plural Keywords Rank Differently in ASO? January 17, 2021 It is widely considered that there is no need to target both plural and singular forms of a keyword because … Florentin Zachary Product Manager at AppTweak
What to expect for ASO in 2021 January 10, 2021 The transition to a new calendar year is often a good time to reflect on the past 12 months and … Simon Thillay Head of ASO at AppTweak
Updating ASO for the Holidays: What works (and doesn’t) December 22, 2020 The holiday season is a festive time for many, with so much to celebrate. Christmas, Hanukkah, and Kwanzaa are some … Todd Simonson Former ASO Expert at AppTweak
AppTweak 2020 Product Review – Major Highlights December 21, 2020 I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That … Marie-Laure Cruyt CPO at AppTweak
AppTweak Hits Growth of 956.76% December 7, 2020 We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology … Laurie Galazzo Chief Revenue Officer at AppTweak
How popular TV shows impact ASO & app downloads December 2, 2020 Last month, growth expert Thomas Petit started a passionate conversation on how TV (and movie) hits can impact the App … Simon Thillay Head of ASO at AppTweak
Discover Most Used Keywords per App Category [2020] November 30, 2020 Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! … Alex Moulder ASO Manager at AppTweak
Case Study: 5 Steps to Leverage ASO for Your Game Launch November 25, 2020 Introduction of Tiny Tactics Prabodh Pallu
Pitfalls to Avoid During your Mobile App Launch November 25, 2020 Mobile app development and management is a tricky space to compete in. The difference between a breakout app and a … Karan Lakhwani Head of Business Development India at AppTweak
iOS Nutrition Labels: Your App Data Collection Policy November 16, 2020 Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start … Simon Thillay Head of ASO at AppTweak
ASO Review #1: Call of Duty® vs PUBG MOBILE November 16, 2020 Starting with this post, we are beginning a series of deep dives into the actual app store optimization efforts of … Todd Simonson Former ASO Expert at AppTweak
Discover the latest Smart Insights updates November 11, 2020 As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every … Carmen Longo Former Junior Product Manager at AppTweak
How to make meaningful AB Test interpretations November 6, 2020 In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment … Alex Moulder ASO Manager at AppTweak
Start exploring our new top charts interface November 5, 2020 A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new … Flavien Eyer Product Manager at AppTweak
How to Add Keywords to Your App on Google Play November 1, 2020 If you are preparing to launch an app or starting to focus on keyword optimization, you may be wondering how … Alex Moulder ASO Manager at AppTweak
How to Localize Your App in Korean October 28, 2020 South Korea has become one of the world’s biggest app markets with a revenue of $72 million in 2020 and … Sarah B. Touimi Senior App Growth Consultant at AppTweak
What are App Clips and How to Use Them? October 22, 2020 During its WWDC event last June, Apple announced the upcoming introduction of a new feature called App Clips as part … Simon Thillay Head of ASO at AppTweak
How YouTube Influencer Marketing impacts app downloads October 14, 2020 Are you wondering how well YouTube influencer marketing campaigns work? In this article, we’ll examine the impact of paid promotions … Florentin Zachary Product Manager at AppTweak
Google App Campaigns Now in Live Search October 13, 2020 Live Search on the app stores is a must-have feature for anyone doing ASO. Over the past years we have … Carmen Longo Former Junior Product Manager at AppTweak
Monitor your best keywords across countries October 8, 2020 If you regularly follow our product releases, you should be aware that a couple of months ago we launched the … Flavien Eyer Product Manager at AppTweak
Check out an app’s Google Tags in our Live Search September 30, 2020 Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that … Marie-Laure Cruyt CPO at AppTweak
Compare App growth in your favorite Apple Top Charts! September 24, 2020 Are you ready for Top Charts part 2? Months ago we published a blog on what you could do with … Flavien Eyer Product Manager at AppTweak
iOS 14: What’s new and how will it impact ASO September 14, 2020 Back in June, Apple virtually gave us a sneak peek of what would be new on iOS 14. Alongside a … Alexandra De Clerck CMO at AppTweak
AppTweak Expands in Asia: New Offices in India and Japan September 10, 2020 Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. … Laurie Galazzo Chief Revenue Officer at AppTweak
Check out our latest keyword tool updates September 1, 2020 The keyword tool is by far one of our core AppTweak features, therefore, we’re constantly working on little (or big) … Marie-Laure Cruyt CPO at AppTweak
The Connection Between ASA and ASO: A Shopkick Case Study August 27, 2020 This is a guest post from Matan Offer, Head of ASO at Moburst Matan Offer
The insights of Facebook Ads at your fingertips! August 27, 2020 Ads on Facebook have become the most targeted form of advertising. With more than 2 billion users, it is a … Flavien Eyer Product Manager at AppTweak
How to create an effective ASO strategy August 24, 2020 App Store Optimization (ASO) can be overwhelming. There are multiple ranking factors – from keywords and creatives to ratings, download … Alexandra De Clerck CMO at AppTweak
Most Popular Game Launches of 2020 August 13, 2020 With half of the year already in the books, it’s time to take a look at the games that have … Todd Simonson Former ASO Expert at AppTweak
Google Play Store Tags: What & How to Use Them August 11, 2020 In August 2019, Google introduced Play Store Tags to improve discoverability and help find users new apps they might like. … Alexandra De Clerck CMO at AppTweak
3 ASO-Steps to launch your app in a new country August 6, 2020 We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry … Marie-Laure Cruyt CPO at AppTweak
How to choose a category for your app or game July 17, 2020 Are you trying to decide what category to place your new game or app in? Or perhaps, you want to … Alex Moulder ASO Manager at AppTweak
Track your app’s share of voice on top keywords July 15, 2020 Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns … Carmen Longo Former Junior Product Manager at AppTweak
Unveil on which keywords Google is placing your ad July 1, 2020 Exclusive Google App Campaigns data is now available on AppTweak! In other words, you can now browse through all the … Carmen Longo Former Junior Product Manager at AppTweak
Apple’s privacy updates and the Impact on ASO July 1, 2020 Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations … Simon Thillay Head of ASO at AppTweak
Why Can Your App’s Keyword Rankings Suddenly Drop? June 25, 2020 When you begin working on ASO for an app, it’s likely that keyword rankings will be an important metric that … Alex Moulder ASO Manager at AppTweak
Compare your favorite App Store Top Charts! June 24, 2020 We just revamped our Top Charts feature! Now you can compare charts in different countries, view the top chart’s history … Flavien Eyer Product Manager at AppTweak
How to decide which languages to localize your game into June 18, 2020 As many new major markets emerge where English proficiency is low, localization becomes the ultimate way to break into those … Sarah B. Touimi Senior App Growth Consultant at AppTweak
Benchmark your app against its peer group! June 17, 2020 AppTweak is a great tool to analyze your performance on the app stores and view insights from your competitors. However, … Flavien Eyer Product Manager at AppTweak
Why is ASO Important & What is the Impact June 4, 2020 Annual worldwide app downloads have grown 45% in the last 3 years to a record of 204 billion, according to … Alexandra De Clerck CMO at AppTweak
Featured Apps, now available for the Play Store! June 3, 2020 We already offered featured apps for the Apple App Store, but we have now enhanced this feature by adding featurings … Flavien Eyer Product Manager at AppTweak
Track your keyword rankings across countries May 27, 2020 Keywords are now available on App Intelligence! This means that you can follow keywords across different languages and countries to … Carmen Longo Former Junior Product Manager at AppTweak
Webinar & ASO Panel: Prepare Your Mobile Game Rollout May 20, 2020 When preparing for a mobile game launch there are many uncertainties: Laurie Galazzo Chief Revenue Officer at AppTweak
Improving A/B Tests reliability in Google Play May 20, 2020 This article was also presented during the ASO Conference Online on May 13th, 2020. Simon Thillay Head of ASO at AppTweak
Discover our new export system and customize your reports! May 18, 2020 We just revamped our export system and it is now easier than ever to export all your data from AppTweak. … Flavien Eyer Product Manager at AppTweak
ASO Conference 2020: Recap & Learnings May 14, 2020 When: May 13th, 2020 Florentin Zachary Product Manager at AppTweak
Discover our New and Improved Keyword Tool May 12, 2020 Keyword optimization has been the core of AppTweak since the early days. In the past years, new features have been … Carmen Longo Former Junior Product Manager at AppTweak
How smaller apps use ASO to rise in fitness category May 11, 2020 The last few months have seen a change in how we go about our personal fitness. With movement restricted and … Pratham Hans Marwaha Former Business Developer at AppTweak
ASO on Google Play: 5 Learnings from Case Studies April 29, 2020 At the recent App Promotion Summit, London, which took place virtually due to Covid-19, AppTweak’s Chief Product Officer Marie-Laure Cruyt … Alex Moulder ASO Manager at AppTweak
App Revenue & Market Share Insights in Mobile Industry April 22, 2020 We’ve now added the revenue dimension to our Market Share feature of the Market Intelligence Add-On. You can now measure … Marie-Laure Cruyt CPO at AppTweak
Case Study: Localize App Visuals & Measure Performance April 16, 2020 On March 26, we hosted a webinar with Mélanie Mallet (ASO Specialist at Deezer) and Simon Thillay (Head of ASO … Gwenaëlle Kollegger
Search Trends & Top Apps in the Education Category April 16, 2020 Downloads in the education category have soared, mainly driven by the surge in apps to help students do their homework … Alexandra De Clerck CMO at AppTweak
Benchmark your app against its market April 15, 2020 Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared … Marie-Laure Cruyt CPO at AppTweak
10 Tips to Build a Keyword List for Your App April 9, 2020 With over 4 million apps in the Apple App Store and Google Play Store, the app store search results are … Candice Cheng Marketing Operations at AppTweak
Examples and Case Study of how Apps have Updated their ASO April 9, 2020 Overall search in the app stores has increased a lot in the past few weeks. Users are looking for new … Alexandra De Clerck CMO at AppTweak
The Impact of Google Play Tags on App Visibility April 7, 2020 Impact of adding or updating Google Play tags Simon Thillay Head of ASO at AppTweak
How COVID 19 impacts app store search behaviour March 31, 2020 Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or … Alexandra De Clerck CMO at AppTweak
What Influences Rankings on the Google Play Store? March 25, 2020 What influences an app’s rankings on the Google Play Store? As we know, the Google algorithm is quite complicated and … Pratham Hans Marwaha Former Business Developer at AppTweak
Mobile App A/B Testing: 5 Mistakes to Avoid March 20, 2020 This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven. Jonathan Fishman
Metadata Update Frequency: Compare to Your Category! March 19, 2020 We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will … Flavien Eyer Product Manager at AppTweak
Impact of Italy lockdown on mobile apps March 18, 2020 It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. … Marie-Laure Cruyt CPO at AppTweak
Export App Store Connect and Google Play Console data by API March 15, 2020 If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play … Carmen Longo Former Junior Product Manager at AppTweak
How to Optimize Your iOS Keyword Field March 14, 2020 The iOS keyword field is an important ranking factor for apps on the App Store. It is not visible to … Gwenaëlle Kollegger
How to optimize ASO now you’re working from home February 28, 2020 Last week many companies around the globe announced they were making arrangements for their workforce to work from home after … Simon Thillay Head of ASO at AppTweak
How Often Should You Update Your App Store Metadata? February 28, 2020 ASO specialists all agree that keyword optimization is an iterative process and requires frequent updates. But how often should you … Simon Thillay Head of ASO at AppTweak
Spy on your competitors’ A/B tests on Android February 27, 2020 With our new A/B testing feature, AppTweak is giving you more insights than ever! Have you ever wondered what elements … Flavien Eyer Product Manager at AppTweak
Impact of Apple’s Trending Searches on Impressions February 13, 2020 Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab … Alexandra De Clerck CMO at AppTweak
ASO vs SEO: Why & How They Are Different February 10, 2020 App Store Optimization (ASO) is often referred to as ‘mobile SEO’ or ‘SEO for apps’. This analogy comes in pretty … Alexandra De Clerck CMO at AppTweak
Improve your Search Ads strategy across 59 countries! February 9, 2020 Our Search Ads Intelligence feature is getting bigger! Now, you can benefit from the insight of 59 countries where Search … Flavien Eyer Product Manager at AppTweak
Plague Inc. Game Downloads Soar amid Coronavirus February 5, 2020 The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected … Marie-Laure Cruyt CPO at AppTweak
How to optimize an app in Japanese January 30, 2020 Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store supports localized … Todd Simonson Former ASO Expert at AppTweak
Most Popular Revenue Models in the App Stores January 22, 2020 You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now … Carmen Longo Former Junior Product Manager at AppTweak
Close up on Trending EU Health & Fitness apps January 14, 2020 We all know that January is a big month for Health and Fitness apps. After the end-of-year festivities, people want … Marie-Laure Cruyt CPO at AppTweak
ASO in the App Store vs Google Play – 7 Differences January 13, 2020 Most app developers and marketers launch their app in both the App Store and Google Play. Although both stores serve … Alexandra De Clerck CMO at AppTweak
5 ASO Trends for 2020 You Need To Know About December 18, 2019 What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App … Simon Thillay Head of ASO at AppTweak
Case Study: Impact of Featuring on App Installs & Rankings December 12, 2019 Medisafe, an app to help you manage your medications and prescriptions, is an excellent example of how you can use … Alexandra De Clerck CMO at AppTweak
3 Case Studies on Factors Influencing App Reviews December 11, 2019 We all know that Reviews are a goldmine in terms of customer feedback. We’ve written a series of blogs on … Marie-Laure Cruyt CPO at AppTweak
ASO Ranking Factors Outside of Keywords December 8, 2019 App stores use complex algorithms to index and rank each app, relying on many factors that impact your app’s position … Sarah B. Touimi Senior App Growth Consultant at AppTweak
[INFOGRAPHIC] Apple’s Top Trending Searches of 2019 December 5, 2019 We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending Keywords … Carmen Longo Former Junior Product Manager at AppTweak
Attribute Peaks in App Store Browse or Explore Traffic November 26, 2019 With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their … Alexandra De Clerck CMO at AppTweak
2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66% November 19, 2019 We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a … Laurie Galazzo Chief Revenue Officer at AppTweak
Use App Review Sentiment Analysis to Make Product Decisions November 6, 2019 We’ve just added a keyword density analysis to our Reviews and Rating section. AppTweak now automatically reveals the most repeated … Marie-Laure Cruyt CPO at AppTweak
Market Intelligence: A state of the EU Finance market October 24, 2019 This week we wanted to share another set of insights from our Market Intelligence Add-On, this time focusing on the … Marie-Laure Cruyt CPO at AppTweak
ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings October 23, 2019 ASO Conference New York – October 4th, 2019 Alexandra De Clerck CMO at AppTweak
[NEW]: Measure Your App’s Visibility in Similar Apps October 21, 2019 Discover the traffic your competitors drive to your app through similar apps. Carmen Longo Former Junior Product Manager at AppTweak
Estimate the Organic Uplift of Your ASO Updates October 17, 2019 Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially … Carmen Longo Former Junior Product Manager at AppTweak
ASO Meetup: Tips to get app featured & A/B Testing Framework October 16, 2019 Last month as part of our main core values ‘Learn’ and ‘Play’, the AppTweak team partnered up with Omio and … Suzanne Tablas Former Marketing Executive at AppTweak
Get ready for Market Intelligence on AppTweak October 1, 2019 Something big is coming on AppTweak… If you’re looking for new growth opportunities for your app, keep an eye out … Marie-Laure Cruyt CPO at AppTweak
Keyword Download Estimates Now Available for Google Play September 27, 2019 You have been waiting for it… Monthly downloads per keywords for Android apps are now live on AppTweak! Discover which … Carmen Longo Former Junior Product Manager at AppTweak
What to Expect from iOS 13 and its Impact on ASO September 4, 2019 For a few years now, September has been an important time of year for app developers as it marks the … Simon Thillay Head of ASO at AppTweak
Why you should localize your ASO in Hebrew & Arabic September 2, 2019 We’re happy to announce that Arabic and Hebrew are available on AppTweak! This means that you can now find all … Carmen Longo Former Junior Product Manager at AppTweak
Gamescom 2019: Biggest Announcements & Trends August 28, 2019 Gamescom is one of the biggest video game events worldwide! Suzanne Tablas Former Marketing Executive at AppTweak
Which keywords drive downloads to your app? Branded or Generic? August 26, 2019 How do you treat brand against generic keywords in your ASO routine? We all know that the whole purpose of … Marie-Laure Cruyt CPO at AppTweak
[INFOGRAPHIC]: Countries with Most App Downloads August 18, 2019 Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries … Suzanne Tablas Former Marketing Executive at AppTweak
Android Live Search Updated: Phone View & History July 30, 2019 Have you ever noticed how different a search on a Android device can be? Google presents mobile search results differently … Marie-Laure Cruyt CPO at AppTweak
FaceApp Went Viral – How This Can Impact Your ASO July 23, 2019 FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was … Alexandra De Clerck CMO at AppTweak
Do Accents on Mobile Search Matter for ASO? July 21, 2019 Have you ever had to localize an app in a language that uses accents? Have you ever wondered how users … Marie-Laure Cruyt CPO at AppTweak
Understand Impact of Being Featured in the App Store July 8, 2019 We’re happy to present you to our new indicator: Story views. This KPI measures the visibility of a Story by … Marie-Laure Cruyt CPO at AppTweak
5 Tips to Easily Monitor Your ASO Performance June 23, 2019 Are you trying to figure out how to implement ASO in your daily routine? Read on, here are 5 easy … Suzanne Tablas Former Marketing Executive at AppTweak
How to Increase Ratings & Reviews with iOS Ratings Prompt June 14, 2019 How to Implement the iOS Rating Prompt Tim Jones
ASO Pre-Launch Strategy: Why & how to get started May 27, 2019 There are different elements you should consider when defining your new app marketing strategy, and ASO should definitely be one … Suzanne Tablas Former Marketing Executive at AppTweak
See the keywords a Story ranks for in Apple Search May 21, 2019 We’re proud to announce another unique feature of the AppTweak ASO Tool! We’ve just added another great insight to our … Marie-Laure Cruyt CPO at AppTweak
See Where Your App Appears in the Apps or Games Tab May 8, 2019 Our new Featured Apps tab now comes with the contents that are featured in Apple’s App and Games tab. You … Marie-Laure Cruyt CPO at AppTweak
Find Out Which Apps Got Featured in the Today Tab April 8, 2019 You’ve probably had that situation where you check your app’s data in the App Store Connect and suddenly see a … Marie-Laure Cruyt CPO at AppTweak
See Which Apps Are Listed in ‘Similar Apps’ April 1, 2019 Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps … Marie-Laure Cruyt CPO at AppTweak
New Keyword Picking Tool: Related Keywords March 20, 2019 We’ve added a new picking tool to AppTweak to help you find semantically related keywords. You can type any keyword … Marie-Laure Cruyt CPO at AppTweak
Ranking Difficulty & Chance Score Now on AppTweak March 13, 2019 We’ve added two new indicators to our ASO Keyword Analysis tool that will help you more immediately identify which keywords … Marie-Laure Cruyt CPO at AppTweak
Track Daily App Performance & ASO KPIs on Slack March 6, 2019 If you’re a Slack addict, this one’s for you. We’ve just made our daily ASO report available on slack. In … Marie-Laure Cruyt CPO at AppTweak
Discover the Number of App Installs Per Keyword February 24, 2019 We know you’ve been waiting for this. We’re very proud and excited to announce that we’ve just released an amazing … Marie-Laure Cruyt CPO at AppTweak
ASO Timeline – See other apps’ metadata updates February 13, 2019 If you’ve been doing ASO for a while, you probably know that a good practice is to regularly update your … Marie-Laure Cruyt CPO at AppTweak
[Infographic] Mobile Games App Icon Trends February 6, 2019 Out of curiosity, we had a look at the icons of the Top 50 games on the Google Play Store … Marie-Laure Cruyt CPO at AppTweak
Optimizing Your App Title: Keywords vs Brand Name February 3, 2019 On both the App Store and Google Play, your app title is the most important element in your metadata in … Gwenaëlle Kollegger
Introducing App Conversion Rate Benchmarks January 21, 2019 Have you ever wondered if your conversion rate was above or below the average? Have you ever wanted to compare … Marie-Laure Cruyt CPO at AppTweak
Why & How to Monitor Competition in the App Store January 16, 2019 Knowing the market in which you operate and who your competitors are is an important part of any business strategy. … Gwenaëlle Kollegger
All ASO Intelligence Data Now Available via API January 14, 2019 Hurray! All AppTweak data can now be accessed via API. Thanks to our RESTful API, you can fetch worldwide ASO … Marie-Laure Cruyt CPO at AppTweak
Metadata Auto Translate Now Available in AppTweak January 9, 2019 When we released a keyword auto translate feature in our keyword analysis table, we got amazing feedback from our customers, … Marie-Laure Cruyt CPO at AppTweak
Top 4 App Store Updates & How They Impact ASO in 2019 January 8, 2019 The year 2018 has been an intense year in the ASO world! We have seen lots of changes happening in … Laurie Galazzo Chief Revenue Officer at AppTweak
Discover the Most Searched App Store Keywords of 2018 January 2, 2019 Check out this new blog for more recent insights on the most popular keywords: https://www.apptweak.com/en/aso-blog/the-most-popular-app-store-keywords Marie-Laure Cruyt CPO at AppTweak
[Infographic] Top Mobile Apps & Games December 17, 2018 The end of the year 2018 is already at our doorstep, and what a year! We decided to review 2018’s … Marie-Laure Cruyt CPO at AppTweak
AppTweak Awarded Best ASO Company of the Year December 7, 2018 We’re extremely proud and happy to end this incredible year of 2018 by being awarded “Best ASO Company” at the … Laurie Galazzo Chief Revenue Officer at AppTweak
Export Google Install Keywords by Language from AppTweak November 15, 2018 A couple of months ago Google released their Install keywords, giving you access to the keywords that bring most downloads … Marie-Laure Cruyt CPO at AppTweak
How Volatile Are Categories in the App Stores? November 13, 2018 Getting into the top ranking of a category is a huge deal for apps and a very desirable goal for … Gwenaëlle Kollegger
Improve Your ASO and Search Ads with AppTweak Web Extension October 30, 2018 We’re proud to announce the release of our new ASO & Search Ads free chrome extension! This little extension will … Marie-Laure Cruyt CPO at AppTweak
AppTweak: New Office in San Francisco Accelerates Growth October 25, 2018 We are excited to officially announce the opening of our new office in San Francisco! This new location will accelerate … Laurie Galazzo Chief Revenue Officer at AppTweak
Reviews & Ratings: Improve Your ASO with Customer Feedback October 18, 2018 Reviews and Ratings are an important element of App Store Optimization, that’s an acknowledged fact. But it’s also a section … Marie-Laure Cruyt CPO at AppTweak
Advanced ASO Tips: Monitor App Performance & Measure Impact October 12, 2018 One of the hardest part of App Store Optimization is measuring its impact on your downloads and overall performance. In … Gwenaëlle Kollegger
Advanced ASO Tips: In-Depth Keyword Research and Analysis September 28, 2018 Do you implement App Store Optimization on a regular basis? Do you know your way around an ASO tool, but … Gwenaëlle Kollegger
A Simple Guide to Your ASO First Steps September 21, 2018 So you have just decided to start optimizing your app(s) and you’re a bit overwhelmed. Don’t worry, AppTweak can help … Gwenaëlle Kollegger
How to build your Search Ads strategy in new ASA markets? September 19, 2018 Search Ads being now available in 6 new store fronts (France, Germany, Italy, Japan, South Korea and Spain), there are … Marie-Laure Cruyt CPO at AppTweak
Meet the App Power, Your New Performance-Based ASO KPI! August 3, 2018 The ultimate performance-based ASO KPI you’ve always dreamed of is now available on AppTweak! You can now check any app’s … Laurie Galazzo Chief Revenue Officer at AppTweak
New Tool for ASO Keyword Research: Keyword Shuffler June 4, 2018 Finding and tracking relevant long tail keywords is crucial in your ASO routine. However, we all know how time consuming … Laurie Galazzo Chief Revenue Officer at AppTweak
[WEBINAR] Apple Search Ads Influence on Organic App Rankings May 29, 2018 Will your ASA campaign have an impact on your ASO? Do Search Ads campaigns influence your organic app rankings? Discover … Laurie Galazzo Chief Revenue Officer at AppTweak
Apple Search Ads Keywords: Tips, Tactics, and Strategies May 16, 2018 Learn how to find the best Apple Search Ads keywords and optimize your Share of Voice (SOV). Use our tips … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Integration: New Data May 8, 2018 We are very excited to introduce you to our new Google Play Analytics data! You can now get all insights … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Backlinks Analysis by App Category April 3, 2018 Last week, we introduced you to our new Backlinks Tracker Tool. Today, we’re happy to present you some research we’ve … Laurie Galazzo Chief Revenue Officer at AppTweak
Google Play Store: New Backlinks Tracker Tool March 27, 2018 Are you ready for this new unique feature? We’re happy to introduce our Backlinks Tracker Tool for Google Play Store … Laurie Galazzo Chief Revenue Officer at AppTweak
Introducing App Icon Color Palette Tool March 23, 2018 Wondering which specific colors are used in your competitors app icons? You’ve always liked the color of a specific app … Laurie Galazzo Chief Revenue Officer at AppTweak
App Icon Color Palette Analysis by Category (iOS) March 20, 2018 Food apps are red, Finance apps are blue… We’ve done some research for you! Discover our unique app icon color … Laurie Galazzo Chief Revenue Officer at AppTweak
iOS 11: Subtitle and Promotional Text Fields Usage Breakdown February 21, 2018 iOS 11 was launched last September and it came along with lots of changes! Two major metadata fields were introduced: … Laurie Galazzo Chief Revenue Officer at AppTweak
Search Ads Basic or Search Ads Advanced: Which to Choose? January 25, 2018 You’re finally considering launching your first Apple Search Ads campaign, but you have no idea where to start? Or, you’ve … Laurie Galazzo Chief Revenue Officer at AppTweak
Get Worldwide App Download & Revenue Estimates for any App November 28, 2017 AppTweak is an ASO tool pioneer! Since 2016 we also provide app market intelligence data for both the Apple App … Laurie Galazzo Chief Revenue Officer at AppTweak
Ultimate Guide to Screenshots A/B Testing October 23, 2017 This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing … Liza Knotko
App Subtitle and Promotional Text Now Available on AppTweak September 19, 2017 This is it! iOS 11 will be released today – September 19. And guess what? AppTweak has already adjusted its … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Pablo Penny August 7, 2017 Today we’re having the pleasure to interview Pablo Penny, ASO Manager at Phiture. Learn more about his various app marketing … Laurie Galazzo Chief Revenue Officer at AppTweak
What does an average ASO’s routine look like? June 8, 2017 This week we’re welcoming a guest post from Gabe (Incipia), one of our first ASO experts. In this article, Gabe … Gabe Kwakyi
ASO Expert Interview: Peter Fodor April 25, 2017 Peter Fodor, founder of AppAgent (mobile marketing company), is our newest ASO Expert. Discover his interview below and learn more … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Agata Jajszczyk April 19, 2017 This week, our featured ASO Expert is Agata Jajszczyk, ASO manager at Adapt Worldwide. Discover her interview and her exclusive … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Peter Godtfredsen March 28, 2017 Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Rishan Weerakoon March 21, 2017 Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Lee Blyth March 14, 2017 Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Johannes von Cramon March 7, 2017 This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Nathan Vander Heyden February 24, 2017 This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Brian Egerup Kjærulff February 21, 2017 This week we’re introducing you to Brian Egerup Kjærulff, founder and CEO at Mobtimizers. In this interview, Brian explains his … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Steve Young February 10, 2017 This Friday we’re having the pleasure to introduce you to one of our oldest supporter and ASO Expert, Steve Young, … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Benjamin Günther February 2, 2017 This is our second Interview from our ASO expert Benjamin, from Growfirst. Learn more about Benjamin and get insights on … Laurie Galazzo Chief Revenue Officer at AppTweak
ASO Expert Interview: Gabe Kwakyi January 27, 2017 We’re very excited to introduce our new ASO Interviews series featuring our ASO experts. To kick this off, Gabe from … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Makeover to End the Year in Style December 23, 2016 The holiday season is right around the corner… and we wanted to mark the occasion with one last release for … Laurie Galazzo Chief Revenue Officer at AppTweak
App promotion: Why SEO is important November 18, 2016 This week, we’re having the pleasure to collaborate with WooRank, the equivalent of AppTweak but for websites and SEO. In … Sam Gooch Former Head of Marketing at WooRank
Apple Exact Search Volume Now on AppTweak! October 3, 2016 This is probably one of the biggest news we ever announced… Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Introduces Its Own App Store Intelligence API June 23, 2016 This is an official announcement: our own App Store Optimization and App Store Intelligence API is live! You can now … Laurie Galazzo Chief Revenue Officer at AppTweak
Suggested Competitors are here June 3, 2016 No real idea who your competitors are? Don’t worry anymore! We’ve just launched the perfect feature for you. After a … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak 4.0: New Multilingual Keyword Tool with Search Volume April 28, 2016 After thousands cups of coffee, hundreds hours of work and a relentless motivation, we’re proud to present you AppTweak 4.0 … Laurie Galazzo Chief Revenue Officer at AppTweak
5 ASO Experiments to understand the App Store March 1, 2016 Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at … Maximilian Lehmann
60+ Available Countries for Google Play Apps February 26, 2016 We’re releasing an update of our tool today! This is certainly some great news for all our Android marketers and … Laurie Galazzo Chief Revenue Officer at AppTweak
7 Overlooked Must-Have Elements for App Marketing Video February 25, 2016 Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or … Hugh Kimura
200+ App Review Websites for iOS and Android apps January 13, 2016 Getting your app reviewed by App Review Sites can drastically help you gain traffic and increase your app authority in … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Raises $500k to Grow its ASO Services November 5, 2015 It has now officially been announced by Tech.eu yesterday, Wednesday 4th of November 2015: we’ve closed our second round of … Laurie Galazzo Chief Revenue Officer at AppTweak
Why ASO is not SEO (but looks like it) October 20, 2015 App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak Introduces Personal Dashboard August 27, 2015 At AppTweak, we always seek to simplify your ASO work. Today, we’re happy to present you to your new personal … Laurie Galazzo Chief Revenue Officer at AppTweak
New Release: Google Play Competitors Analysis Now Available July 8, 2015 The whole AppTweak Team is happy to announce officially the arrival of a new Competitors Analysis Feature for Google Play apps. … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak 3.0 is live and it is HUGE! April 16, 2015 We are very proud to announce the immediate release of AppTweak 3.0, the new version of our App Store Optimization … Laurie Galazzo Chief Revenue Officer at AppTweak
Podcast with Steve Young: ASO Using AppTweak March 3, 2015 We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, … Laurie Galazzo Chief Revenue Officer at AppTweak
App Previews: 6 Tips to Create Great Videos for iOS 8 September 1, 2014 With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a … Sylvain Gauchet
How AppTweak Revolutionizes App Keywords Optimization August 28, 2014 We are so excited. And I mean sooo excited to finally let you know what we’ve been up to recently! … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak New Release: Keywords Tool Massive Improvement July 29, 2014 Today is a big day! AppTweak keywords tool has been updated. You have now the ability to find out what … Laurie Galazzo Chief Revenue Officer at AppTweak
20 Ways to Promote Your App for FREE July 22, 2014 App Store Optimization is absolutely essential to make your app stand out in the crowded App Store. However, if you … Laurie Galazzo Chief Revenue Officer at AppTweak
iOS8 iTunes Connect: new Design, new Data! July 5, 2014 At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get … Laurie Galazzo Chief Revenue Officer at AppTweak
AppTweak has improved! Discover the new features… June 17, 2014 We’ve been working very hard lately…it’s finally time to unveil the new AppTweak version! Not only we’ve been conceiving an … Laurie Galazzo Chief Revenue Officer at AppTweak
WWDC14: How iOS 8 Will Impact App Store Optimization June 9, 2014 It was all over the news – the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 … Laurie Galazzo Chief Revenue Officer at AppTweak
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