November 14, 2023
ASO Tips & Trends for Travel and Lifestyle Apps
Discover the key trends that shape travel and lifestyle app marketing.
Discover our latest app marketing articles, tips, news and interviews
App Growth Consultant at AppTweak
ASO with AppTweak: Course & Certification
Grow your ASO knowledge with ASO with AppTweak course & certification.
Content Marketing Specialist
Promotional Content & In-App Events on AppTweak
Know how AppTweak provides insights on in-app events & promotional content.
Product Manager at AppTweak
How to Find the Best Keywords for App Store Optimization
So you’ve decided to optimize your app metadata and are wondering how to identify the most relevant keywords for your …
Product Manager at AppTweak
How to Leverage Marketing Mix Modeling & ASO for App Growth
Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.
Product Marketing Manager at Airbridge
App Icon Color Palette Analysis by App Store Categories
Read this blog to gain key insights into the top 50 apps in various categories on the app stores.
App Growth Consultant at AppTweak
Analytics: Monitor App Performance (Downloads, Rank, & More)
The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your …
Justine De Halleux
Apptivate Podcast: ASO Insights to Increase App Downloads
Listen to this podcast for valuable app marketing insights and ASO hacks.
The Connection between Apple Search Ads & ASO
Leverage the connection between Apple Search Ads & ASO to improve app visibility.
Senior App Growth Consultant at AppTweak
How to Use the New CPA Cap in Apple Search Ads
Learn how you can leverage the new CPA cap in Apple Search Ads.
How to Optimize Your App for Black Friday & Cyber Monday
Discover how to prepare your app to leverage the potential of Black Friday.
Product Marketing Manager at AppTweak
How to Improve Review Management & App Customer Support
We’ve built a complete tool that allows you to minimize the time spent on reviews while increasing user satisfaction and …
New Tools to Manage Apple Search Ads Campaigns
Learn about AppTweak’s Search Ads Manager, a new tool allowing you to create & manage ASA campaigns and unite ASO …
Product Manager at AppTweak
App Screenshot, Icon, Video Size Guidelines for iOS & Android
Discover the size and format guidelines for app visuals on iOS and Android.
AppsFlyer Integration Now Available in Reporting Studio
Reporting Studio, one of AppTweak’s most powerful new products, allows you to build custom app performance reports that combine all …
Google Play Store Optimization: A Comprehensive Guide
Check out these best ASO practices on Google Play to boost your app downloads.
App Growth Consultant at AppTweak
Improve Creatives’ Performance for Mobile Gaming Ad Campaigns
Discover how to create captivating ad creatives for your mobile game.
Product Marketing Manager at Smadex
How to Conduct Effective App Keyword Research on AppTweak
Learn how you can use AppTweak to discover valuable keyword opportunities for your app.
Complementing ASO with Paid Media Campaigns
Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.
ASO Specialist at Winclap
Average App Conversion Rate per Category 
Discover the conversion rates of each major app category on the US App Store and Google Play.
Which Factors Influence App Rankings on the App Store?
Discover the key factors that influence App Store rankings.
App Growth Consultant at AppTweak
Top Growth Hacks for Mobile App Retargeting Campaigns
Dive into these top growth hacks for running successful app retargeting campaigns.
VP of Business Development at YouAppi
6 Ways to Use Reporting Studio to Measure App Performance
Reporting is essential to mobile marketing; the most successful app and game companies regularly evaluate the impact and ROI (return …
Unlock New App Market Data: AppDNA in Market Intelligence
For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user …
How to Analyze Apple Search Ads Performance?
Learn what Apple Search Ads Analytics is and how you can leverage its insights effectively.
10 Mobile App Monetization Strategies
Dive into these 10 mobile app monetization strategies for your mobile app or game.
Marketing Specialist at Tappx
ASO Hacks & Tips to Grow Your Apps & Games
Consider these ASO hacks to take your app or game to the next level!
ASO Manager at MY.GAMES
CPP Explorer: Custom Product Pages Insights on AppTweak
With CPP Explorer, visualize any app’s CPP in seconds and find new inspiration to increase App Store visibility.
iOS 17 Announcements: What Does Apple Have in Store for ASO?
Check out these biggest iOS 17 announcements that will have an impact on ASO.
Head of ASO at AppTweak
Apple Search Ads: Do’s & Don’ts for App Store Campaigns
In this blog, we highlight best practices and pitfalls to avoid to help you get the most from Apple Search …
ASO Conference 2023 Part 2 Recap: Advanced Topics in ASO
Discover the main insights from the ASO Conference, where we look closely at AI, ASO for crypto apps, and iOS …
ASO Conference 2023 Part 1 Recap: ASO Fundamentals
Read this blog recap for insights & takeaways at the 6th ASO Conference in Berlin.
10 Tips to Optimize Your App Paywall
Keep these 10 tips in mind to successfully optimize your app paywall.
Content Marketing Manager Purchasely
How to Choose Keywords for Apple Search Ads Campaigns?
Learn how to choose the most effective keywords to maximize the performance of your ASA campaigns.
Review Management: Save Time & Reply to Reviews with GPT-4
Powered by GPT-4, Review Management by AppTweak helps you save time managing & replying to app store reviews.
Apple Search Ads Manager: Create ASA Campaigns from AppTweak
AppTweak is extremely excited (and very proud) to launch Search Ads Manager, a brand-new product to help you create and …
Double the Insights, Double the Impact: Union of ASO & MMP
Read this blog to learn about the synergies between ASO & MMP data.
Content Writer at Adjust
AI Tools to Grow Mobile Apps & Games in AppTweak
Read this blog to discover AppTweak’s best AI-powered features.
CEO & Co-founder at AppTweak
Google I/O Announcements 2023: Recap
Read this blog recap about the biggest announcements from Google I/0 2023.
How to Leverage Custom Product Pages for Apple Search Ads
Understand how to leverage custom product pages to optimize your ASA campaigns.
App Store Optimization for B2B Apps
Boost your B2B app’s visibility in the app stores with these practical ASO tips.
10 Ways to Drive Traffic to Your App
Boost traffic to your app with these proven strategies.
App Growth Consultant at AppTweak
5 Tips & Insights to Grow Your App
Dive into these expert tips to drive growth to your apps in the app stores.
A New Look to Support Our New Vision & Goals
AppTweak has a new look, reflecting our vision to be the trusted app store acquisition partner for mobile leaders.
Recap & Insights: 2023 App Marketing Conference in India
Read this recap of the insightful speaker sessions at App Marketing Conference 2023 in India hosted by AppTweak.
Sales and Marketing Intern
A Recap of the App Marketing Awards in India 2023
The App Marketing Awards India 2023 recognized teams and companies embracing technology for app growth.
Sales and Marketing Intern
Now Integrate Your Adjust Data in AppTweak
Our ASO platform is an all-in-one solution to help you optimize and monitor your app’s performance. With Reporting Studio, we’ve …
How to Successfully Transition from SKAN 3 to SKAN 4
Discover how to transition to SKAN 4 with this latest guide.
VP Insights at Singular
Why is Android Vitals Important for ASO?
Learn how Android vitals can improve your ASO game.
ASO Tips for Hyper-Casual Mobile Games
Master these ASO tips to boost your hyper-casual mobile game on the app stores.
AI in ASO: Developing a New Model for Mining User Reviews
Discover how AI can help obtain valuable insights from app user reviews.
Mobile App Retention Tactics for Subscription Apps
Read these effective tips on app retention to build a loyal user base.
Head of Marketing at Apphud
ASO Pre-Launch Strategy: Why & How to Get Started
Discover the benefits of soft launching your app & define your ASO pre-launch strategy.
Sarah B. Touimi
Former Senior App Growth Consultant at AppTweak
Benefits of Reporting Studio for Your App Business
Learn how AppTweak’s Reporting Studio can add value to your app business.
The Importance of Concept Validation in App Development
Discover how concept validation is crucial for app development.
Head of Marketing at Geeklab
App Store Localization: Primary and Secondary Languages
Learn about the benefits of cross-localization on the App Store.
Impact of App Store Ratings & Reviews on App Visibility
Discover the impact of ratings & reviews on your app visibility.
App Growth Consultant at AppTweak
AppTweak Receives ISO/IEC 27001 Certification
Read this blog to learn all about data security at AppTweak.
ChatGPT Prompts for App Store Optimization
Learn how ChatGPT can make your ASO strategy more efficient.
Defining App Store Connect Metrics
Get familiar with the metrics in App Store Connect to improve your app visibility.
Mobile Gaming Market Trends 2023: GameDNA Report
Download this report to find advanced data on the mobile gaming market, powered by AppTweak’s unique game taxonomy, GameDNA.
Most Common ASO Mistakes & How to Avoid Them
Check out these most common ASO mistakes that you should avoid.
ASO Manager at SplitMetrics Agency
Apple Search Ads: Tips & Best Practices
Optimize your Apple Search Ads campaign with these best practices.
Reporting Studio: Unlock the Value of Your App Data
Build custom ASO reports in seconds with AppTweak’s Reporting Studio.
4 Tips to Monitor & Manage App Reviews & Ratings
Find out how to monitor app reviews and ratings to drive conversion.
7 ASO Techniques & Tactics for Mobile Game Companies
Set your game apart with these valuable ASO techniques.
Smart Insights: Monitor Competitors & App Store Updates
Get an edge over your competitors with AppTweak’s Smart Insights in Slack.
Learnings Gained from Reverse Engineering the App Stores
Discover how the app stores convert and match an app’s metadata to user behavior.
How Search Ads Can Boost Your App’s Organic Keyword Rankings
Find out how Search Ads can help you grow your organic keyword rankings.
A Guide to Apple Search Ads
Discover how Apple Search Ads can complement your ASO.
What are the Different Traffic Sources of Google Play & iOS?
Discover the different traffic sources of Google Play and iOS.
How to Localize Your App for Singapore
Discover how to localize your app/game for Singapore.
App Store Optimization: Trends and Challenges for 2023
Discover the trends & challenges for ASO in 2023.
Introducing GameDNA: Enhanced ASO Insights for Mobile Games
Introducing: GameDNA, our unique gaming taxonomy.
How to Localize Your App for Indonesia
Localize your app/game for Indonesia with these simple tips.
App Name Guidelines and Best Practices
Choosing an app name (or title) isn’t as easy as it sounds. The app title is one of the first …
How to Respond to (Good and Bad) App Reviews
Learn the best ways to reply to positive & negative app store reviews.
Tips to Monitor ASO Performance & KPIs to Measure Success
Check out these easy tips & essential metrics to monitor your ASO performance.
Impact of FIFA World Cup 2022 on the App Stores
In this blog, we will look at the impact of FIFA 2022 on the app stores.
Most Downloaded Trading Apps in 2022
Learn more about trends in trading apps thanks to AppTweak’s new AppDNA.
2022 Product Recap: Why We’re App Data Platform of the Year
Another year is drawing to an end–and what a year it’s been! We’re incredibly proud of the innovation we have …
Phiture Chooses AppTweak as Preferred App Data Provider
Phiture chooses AppTweak to unlock growth for the world’s biggest apps.
Inbound Marketing Manager
AppTweak Wins Best App Data Platform at App Growth Awards
AppTweak wins the Best Data Platform at the App Growth Awards 2022. This award is a recognition of our team’s …
Content Marketing Manager
Impact of Black Friday on Shopping Apps 
As we enter the heart of the shopping season in 2022, Black Friday hit a record online spending despite inflationary …
Most Downloaded OTT Streaming Apps in 2022
In an effort to break down the complexity of the stores and help app marketers and UA teams make confident …
Most Downloaded Fitness and Workout Apps in 2022
To empower app marketers, AppTweak created AppDNA, a unique classification model that divides app store categories into more comprehensive classifications …
How to Localize Your App for Vietnam
Consider these expert tips to localize your app or game for Vietnam.
Most Downloaded Fashion Apps in 2022
Recently, AppTweak has launched AppDNA, a unique taxonomy that divides app store categories into more precise classifications to better match …
Gain Advanced App Store Insights with New AppDNA AI Taxonomy
Discover AppTweak’s AppDNA features for a data-driven ASO strategy.
How to Localize Your App for China
Read these tips to localize your app/game successfully for China.
What is App Store Optimization & Why is ASO Important?
Learn everything you need to know about App Store Optimization in this exclusive guide.
Alexandra De Clerck
CMO at AppTweak
6 Tips to Identify Your Main Competitors on the App Stores
At AppTweak, we emphasize the importance of continuously comparing your app with your competitors for ASO. However, identifying the right …
Former Product Manager
App Seasonality: Trends & Tips for the Holiday Season
The end of the year is a time with high seasonality effects on the App Store and Google Play; depending …
Former ASO Expert at AppTweak
6 Best Practices to Optimize Your App’s Long Description
Your app’s description is an essential part of your app store listing that you should never forget to optimize. It …
How to Optimize Your App Screenshots to Boost App Downloads
Screenshots are one of the most important elements on your app page to help users decide whether or not to …
Most Popular App Store Keywords During Holiday Season
The fast-approaching holiday season brings app marketers a chance to entice more app users by promoting seasonal content. To help …
How & Why to Track App Performance Worldwide on AppTweak
Discover how AppTweak’s worldwide view feature can upgrade your app’s international growth.
10 Tips for Designing a Mobile App Icon
App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real …
How to Lower Cost per Install (CPI) with ASO
Discover how to lower your app’s cost per install and get the most out of your paid campaigns.
A/B Testing in ASO: A Guide for Beginners
In this blog, we’ll find out what A/B testing is and how it can benefit your app or game.
7 Valuable Marketing Tips to Showcase Your New Game
Discover the basics of mobile game marketing & the various channels to promote your mobile game.
Freelance content writer
Promote Your App with New Apple Search Ads Placements
In 2016, Apple first launched Apple Search Ads (ASA) in App Store search results. In September 2021, it began asking …
Store Listing Experiments: A Guide to Play Store A/B Testing
Gain insights into Google Play store listing experiments to improve your app performance.
iOS 16 Release: What’s New for ASO?
For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone …
How to Increase Your App’s Conversion Rate
With over 4.7 million apps on the App Store and 2.6 million apps on the Google Play Store in 2022 …
The Most Popular App Store Keywords of 2022
What were the most searched terms on the App Store in 2022? We looked at 6 of the largest app …
How & Why to Monitor App Store Algorithm Updates for ASO
Find out which countries were impacted by an app store algorithm update with our world map algorithm tracker tool
Google Play Promotional Content (LiveOps): Best Practices
Learn how Google Play’s promotional content can boost your app user engagement.
Monitor App Store Ratings & Compare with Competitors
Find out how you can use AppTweak’s revamped Ratings section to monitor your app ratings over time.
Get Powerful Keyword Suggestions via Our App Store API
Learn how new keyword suggestions in our App Store API will help fuel your organic app growth.
How to Increase App Installs with Tough Competition
The mobile app industry has seen massive growth over the past few years. With nearly 4 million apps and games …
AppTweak’s New App Store API
Discover how AppTweak’s new API helps you integrate data from 3+ million apps from the App Store & Google Play.
How to Improve ASO With Long-Tail Keywords
Keyword optimization is a pillar of any ASO strategy. But how do you ensure maximum performance for the keywords you …
AI-Generated Keyword List: Find New Keyword Ideas in Seconds
Tired of constantly looking for new keywords for your app? Out of inspiration on which keywords you should be targeting …
CPO at AppTweak
How Many Downloads Does Your App Need to Reach Top Rankings?
Ever wondered how many daily downloads your app needs to get a chance to reach the top 10 charts? How …
7 App Store Creative Trends You Can’t Miss
Identify the 7 creative trends essential to drive engagement to your app or game.
Content Manager at SplitMetrics
AppTweak Unveils Atlas, the First App Store Semantic Engine
With the release of Atlas, the first App Store Semantic Engine, AppTweak is proud to be the first (and only) …
Get Advanced Insights About Your App’s Featurings
Good news – we have completely revamped our Featurings section! After conducting multiple feedback sessions, client interviews, design iterations, and …
Beginner’s Guide to App Localization on Google Play
Learn about app localization on Google Play and the locales your app can appear in.
Google Play Announcements: ASO 2.0 is Here!
Learn about the significant updates and new product features arriving on Google Play in 2022.
ASO Conference 2022 Recap: Talks, Topics & Insights
Last Wednesday, May 11, marked the return of the ASO Conference in Berlin after two COVID years that forced organizer …
Test & Visualize New Metadata on the App Store & Google Play
The App Store and Google Play can be very restrictive regarding new metadata uploaded to the consoles – creatives require …
Product Page Optimization (PPO): App Store A/B Testing Guide
Learn how you can make your App Store product page more effective with product page optimization.
Custom Product Pages (CPPs) & Impact on ASO
Find out what custom product pages (CPP) are on the App Store & their impact on ASO.
How to Drive More Organic Downloads to Your App
Find out how to organically grow your app traffic with ASO.
Brand vs. Generic Keyword Optimization for App Store Search
Analyzing the breakdown of generic vs. brand keywords is important when optimizing your app’s metadata. Generic keywords are those which …
Strategies & Best Practices for iOS 15 In-App Events
Discover the best practices to create iOS 15 in-app events.
Compare App Metadata to Category Benchmark & ASO Trends
Discover category benchmarks for your app’s metadata elements with AppTweak.
App Growth Summit + ASO & Growth Strategy Breakfast NYC
App Growth Summit New York – April 13, 2022
Discover 10 Hidden Gems on AppTweak for Efficient ASO Work
AppTweak’s leading ASO tool has undergone a considerable makeover over the past few years, and some interesting innovations might have …
App Publisher Insights Now Available in Market Intelligence
Discover the leading publishers in your market and more with AppTweak’s Market Intelligence feature.
How to Build & Structure a Powerful ASO Team for Your App
Read our expert tips on how to build and structure a successful ASO team for your app.
ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15
On Friday, March 25, 2022, AppTweak and Redbox came together for an ASO conference that was preceded by an appetizing …
Optimizing Your App Title: Keywords vs. Brand Name
In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title.
Former Account Manager at AppTweak
Reasons to Connect Your Apple & Google Console
Unlock the full potential of AppTweak by connecting your Apple & Google consoles.
AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition
We have HUGE news! With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author …
How to Localize Your App for India
Learn these best practices to localize your app/game for India.
App Growth Consultant at AppTweak
The Biggest Mistake UA Managers Make (Overlooking ASO)
Learn how UA & ASO play critical roles in the app conversion funnel.
User Activation: How to Deliver Value & Earn More
Check out these actionable tips for effective app user activation & retention.
Content Marketing Manager at Pushwoosh.
Monitor Performance of All Your Ranked App Store Keywords
Are you tired of repeatedly building keyword lists as part of your App Store Optimization work? Worry not—AppTweak has you …
App Store Optimization Trends for 2022
As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App …
App Download Estimates Explained by our Data Scientists
Thanks to its leading position in the ASO industry, AppTweak has accumulated a history of 7+ years of mobile app …
A Comprehensive List of Google Play Tags
Besides choosing a category for your app or game, Google also allows you to add tags. Tags, according to Google, …
App Store Awards: Reviewing Apple’s Top Apps & Games of 2021
At the end of each year, Apple releases its winners of the App Store Awards! These awards showcase the best …
Health & Fitness Seasonality Trends for App Marketing
One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …
Head of Analytics at App Growth Network
2021 Recap: A Major Year in ASO
In this blog, we review the most important ASO changes in 2021.
AppTweak 2021 Recap: A Year of Impressive Product Updates!
2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining …
AppTweak Wins ASO Tool of the Year at App Growth Awards!
We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the …
Why Is My App Losing Organic Downloads (iOS & Google Play)?
Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for …
ASO Guide: How to Optimize your App Store Product Page
Learn how to optimize your app store product page for the App Store and Google Play.
AppTweak: Fast 50 Tech Company for Third Year in a Row
AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for …
How ASO Can Help Improve Data-Driven Customer Engagement
This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …
Senior Content Marketing Manager at MoEngage
Google Play’s Metadata Policy Changes: What Happened?
In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …
How to Analyze App Store Reviews to Get Product Insights
Get interesting insights from AppTweak on how users perceive your app.
Leveraging App Store Optimization (ASO) for User Acquisition
Learn how ASO improves user acquisition to fuel growth for your app.
Head of Business Development India at AppTweak
How to Get Your App Featured on the App Store & Google Play
Find out how you can get your app featured on the app stores!
App Growth Consultant at AppTweak
Grow Your App with AppTweak’s New App Market Intelligence
Discover AppTweak’s new Market Intelligence to discover new app growth opportunities.
Monitor App Reviews Over Time & Compare With Competitors
Use AppTweak’s new features to monitor changes in your app reviews & ratings.
Why & How to Reply to App Store Reviews
Dive into these insightful tips to reply to different types of reviews on the app stores.
AppTweak ASO Tool Available in Simplified Chinese & Korean
With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote …
Creative Optimization & Localization With AppTweak
Uncover the importance of optimizing & localizing your app creatives.
Google Play Custom Store Listings & How to Use Them
Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.
Preview Your App Page in Dark Mode on AppTweak
Test and preview your app’s creatives in light and dark mode with AppTweak’s App Page Previewer.
What Are In-App Events & How Do They Impact ASO?
Discover how you can leverage in-app events to boost your app visibility on the App Store.
In-App Advertising: Fine Balance Between Art and Science
Check out these best practices on in-app advertising strategies.
Senior Content Marketing Manager at Affle’s MAAS
How Customer Retention Can Boost ASO Efforts
Learn how customer retention strategies can maximize your ASO efforts.
Measuring the Effects of App Updates on Keyword Visibility
At its core, App Store Optimization (ASO) requires updating apps and their store listings with the purpose of increasing visibility …
Senior ASO Analyst
How to Shorten Your App Title on the Play Store
In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the …
ASO Review #4: Hotels.com vs Booking.com
Welcome to another ASO Review! In November 2020, we started a series comparing the ASO efforts of two industry leaders …
How to Localize Your App in Brazilian Portuguese
Read these tips to localize your app/game in Brazilian Portuguese.
How Long Do Apps & Games Stay in the App Store Top Charts?
Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive …
Interview with an ASO Expert: How to Find the Best ASO Tool
Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many …
Apple’s iOS 15 Reveal: What Will Change for ASO
Earlier this week, Apple hosted their annual World Wide Developer Conference and unveiled a large list of changes coming to …
Measuring Cannibalization in Apple Search Ads
The content of this article was first presented at the ASO Conference 2021 on June 3rd.
Top ASO Lessons to Learn From Monitoring Your Competitors
Discover valuable insights through monitoring your competitors on the app stores.
How to Use AppTweak Before Your App Launches on the Stores
Discover different ways you can use AppTweak to boost ASO strategy before your app launch.
Get Alerts for Every Major Update in the App Stores
They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the …
AppTweak Raises $22 Million to Grow ASO Platform Worldwide
Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series …
Boost App Downloads with App Store Localization
Follow these tips to successfully localize your app in any target market.
How to Localize Your App for France
Read these useful tips to localize your app/game for France.
Preparing for IDFA deprecation with ASO
Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto …
Auto-translate Your List of Keywords into English in a Click
Have you ever done ASO in a language you’re not familiar with? We do so all the time! We know …
How to Get Started with App Store Optimization (ASO)?
Get started with App Store Optimization with these simple tips & tricks.
AppTweak & Phiture Strengthen Partnership
AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate …
ASO Review #3: Match vs Bumble
Welcome to another ASO Review. In November 2020, we started a series where we compare the ASO efforts of two …
Senior Account Manager
Robinhood: Impact of Negative Reviews on ASO
On January 28th, the trading app Robinhood received over 220k negative reviews on Google Play in just one hour after …
The 5 Myths of ASO
With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get …
Pratham Hans Marwaha
Former Business Developer at AppTweak
ASO Impact Graph: Easily Measure & Track ASO Success
What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive …
Former Junior Product Manager at AppTweak
ASO Review #2: Fitbit vs Fitness Coach
Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry …
Do Singular or Plural Keywords Rank Differently in ASO?
It is widely considered that there is no need to target both plural and singular forms of a keyword because …
What to expect for ASO in 2021
The transition to a new calendar year is often a good time to reflect on the past 12 months and …
AppTweak 2020 Product Review – Major Highlights
I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That …
AppTweak Hits Growth of 956.76%
We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology …
Chief Revenue Officer at AppTweak
How Popular TV Shows Impact ASO & App Downloads?
Discover how popular TV shows impact app store traffic and installs.
Discover Most Used Keywords per App Category 
Do you want to know what are the most used keywords in your app’s category? Well here’s a nice insight! …
Pitfalls to Avoid During your Mobile App Launch
Mobile app development and management is a tricky space to compete in. The difference between a breakout app and a …
iOS Nutrition Labels: Your App Data Collection Policy
Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …
ASO Review #1: Call of Duty® vs PUBG MOBILE
Starting with this post, we are beginning a series of deep dives into the actual app store optimization efforts of …
Former ASO Expert at AppTweak
Discover the latest Smart Insights updates
As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every …
How to make meaningful AB Test interpretations
In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment …
Start exploring our new top charts interface
A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new …
How to Add Keywords to Your App on Google Play
Discover how you can effectively optimize keyword placement for your app on Google Play.
How to Localize Your App for Korea
Have a look at these tips to localize your app/game successfully for Korea.
What are App Clips and How to Use Them?
Find out everything about App Clips and how you can use them to demonstrate your app value.
How YouTube Influencer Marketing Impacts App Downloads?
In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.
Check out an app’s Google Tags in our Live Search
Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that …
iOS 14: What’s New & How Will it Impact ASO?
In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App …
AppTweak Expands in Asia: New Offices in India and Japan
Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. …
Check out our latest keyword tool updates
The keyword tool is by far one of our core AppTweak features, therefore, we’re constantly working on little (or big) …
The insights of Facebook Ads at your fingertips!
Ads on Facebook have become the most targeted form of advertising. With more than 2 billion users, it is a …
How to Create an Effective ASO Strategy
Follow this step-by-step approach to create an effective ASO strategy for your app/game.
Google Play Store Tags: What & How to Use Them
Let’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy.
3 ASO-Steps to launch your app in a new country
We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry …
How to choose a category for your app or game
Are you trying to decide what category to place your new game or app in? Or perhaps, you want to …
Track your app’s share of voice on top keywords
Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns …
Discover Keywords on Which Google Is Showing Your Ad
Find out the keywords Google placed an ad on for your app with Google App Campaigns on AppTweak.
Apple’s privacy updates and the Impact on ASO
Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations …
Why Can Your App’s Keyword Rankings Suddenly Drop?
Discover why your app’s keyword rankings might suddenly drop in the App Store.
How to decide which languages to localize your game into
As many new major markets emerge where English proficiency is low, localization becomes the ultimate way to break into those …
Why is ASO Important & What is the Impact
Annual worldwide app downloads have grown 45% in the last 3 years to a record of 204 billion, according to …
AppTweak Now Shows Featured Apps from the Play Store
Discover where and when your app has been featured on Google Play with AppTweak.
Track your keyword rankings across countries
Keywords are now available on App Intelligence! This means that you can follow keywords across different languages and countries to …
Improving A/B Tests Reliability on Google Play
Discover an improved method for A/B testing on Google Play.
Discover our new export system and customize your reports!
We just revamped our export system and it is now easier than ever to export all your data from AppTweak. …
ASO Conference 2020: Recap & Learnings
When: May 13th, 2020
Discover our New and Improved Keyword Tool
Keyword optimization has been the core of AppTweak since the early days. In the past years, new features have been …
How smaller apps use ASO to rise in fitness category
The last few months have seen a change in how we go about our personal fitness. With movement restricted and …
ASO on Google Play: 5 Learnings from Case Studies
Discover our insightful tips on what works when it comes to ASO on Google Play.
Search Trends & Top Apps in the Education Category
Downloads in the education category have soared, mainly driven by the surge in apps to help students do their homework …
Benchmark your app against its market
Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared …
10 Tips to Build a Keyword List for Your App
Read these 10 tips to help you with your app store keyword research.
Former Marketing Operations at AppTweak
Impact of Google Play Tags on App Visibility
Discover what Google Play tags are how they can impact your app’s discoverability.
How COVID 19 impacts app store search behaviour
Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or …
Which Factors Influence App Rankings on Google Play?
Discover which factors influence your app’s ranking on Google Play.
Mobile App A/B Testing: 5 Mistakes to Avoid
This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.
Metadata Update Frequency: Compare to Your Category!
We are proud to announce that there is a new addition to AppTweak’s Timeline feature! The Update Frequency Benchmark will …
Impact of Italy lockdown on mobile apps
It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. …
Export App Store Connect and Google Play Console data by API
If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play …
How to Optimize Your iOS Keyword Field
The iOS keyword field is an important ranking factor for apps on the App Store. It is not visible to …
How to optimize ASO now you’re working from home
Last week many companies around the globe announced they were making arrangements for their workforce to work from home after …
How Often Should You Update Your App Store Metadata?
ASO specialists all agree that keyword optimization is an iterative process and requires frequent updates. But how often should you …
Spy on your competitors’ A/B tests on Android
Discover which competitors are A/B testing specific metadata using AppTweak’s A/B testing feature.
Impact of Apple’s Trending Searches on Impressions
Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab …
ASO vs SEO: Why & How They Are Different
App Store Optimization (ASO) is often referred to as ‘mobile SEO’ or ‘SEO for apps’. This analogy comes in pretty …
Plague Inc. Game Downloads Soar amid Coronavirus
The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected …
How to optimize an app in Japanese
Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store supports localized …
Most Popular Revenue Models in the App Stores
You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now …
ASO in the App Store vs Google Play
Keep these differences in mind when optimizing your ASO strategy for the App Store & Google Play.
5 ASO Trends for 2020 You Need To Know About
What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App …
3 Case Studies on Factors Influencing App Reviews
We all know that Reviews are a goldmine in terms of customer feedback. We’ve written a series of blogs on …
ASO Ranking Factors Outside of Keywords
Discover which ASO elements beyond keywords impact your app’s ranking on the stores.
[INFOGRAPHIC] Apple’s Top Trending Searches of 2019
We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending Keywords …
Attribute Peaks in App Store Browse or Explore Traffic
With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their …
2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%
We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a …
Use App Review Sentiment Analysis to Make Product Decisions
We’ve just added a keyword density analysis to our Reviews and Rating section. AppTweak now automatically reveals the most repeated …
ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings
ASO Conference New York – October 4th, 2019
[NEW]: Measure Your App’s Visibility in Similar Apps
Discover the traffic your competitors drive to your app through similar apps.
Estimate the Organic Uplift of Your ASO Updates
Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially …
What to Expect from iOS 13 and its Impact on ASO
For a few years now, September has been an important time of year for app developers as it marks the …
How to Localize Your App in Hebrew & Arabic?
Localize your app/game in Hebrew & Arabic with these best practices.
Which keywords drive downloads to your app? Branded or Generic?
How do you treat brand against generic keywords in your ASO routine? We all know that the whole purpose of …
[INFOGRAPHIC]: Countries with Most App Downloads
Because we’re past half of the year, we wanted to take a step back to identify the most dominant countries …
Former Marketing Executive at AppTweak
Android Live Search Updated: Phone View & History
Have you ever noticed how different a search on a Android device can be? Google presents mobile search results differently …
FaceApp Went Viral – How This Can Impact Your ASO
FaceApp, an app that applies filters to photos to make people look older went viral in July. The app was …
Do Accents on Mobile Search Matter for ASO?
Check out our latest research on how users search accented keywords on mobile apps.
How to Increase Ratings & Reviews with iOS Rating Prompt
Read these tips to implement an effective rating prompt for App Store users.
See the keywords a Story ranks for in Apple Search
We’re proud to announce another unique feature of the AppTweak ASO Tool! We’ve just added another great insight to our …
See Where Your App Appears in the Apps or Games Tab
Our new Featured Apps tab now comes with the contents that are featured in Apple’s App and Games tab. You …
Find Out Which Apps Got Featured in the Today Tab
You’ve probably had that situation where you check your app’s data in the App Store Connect and suddenly see a …
See Which Apps Are Listed in ‘Similar Apps’
Which apps are Apple and Google associating to your app? Do your competitors have the same suggested apps? Which apps …
Ranking Difficulty & Chance Score Now on AppTweak
We’ve added two new indicators to our ASO Keyword Analysis tool that will help you more immediately identify which keywords …
Track Daily App Performance & ASO KPIs on Slack
If you’re a Slack addict, this one’s for you. We’ve just made our daily ASO report available on slack. In …
Discover the Number of App Installs Per Keyword
We know you’ve been waiting for this. We’re very proud and excited to announce that we’ve just released an amazing …
ASO Timeline – See other apps’ metadata updates
If you’ve been doing ASO for a while, you probably know that a good practice is to regularly update your …
[Infographic] Mobile Games App Icon Trends
Out of curiosity, we had a look at the icons of the Top 50 games on the Google Play Store …
Why & How to Monitor Competition on the App Stores
Discover why competitor research is important in ASO and how to conduct a proper competitor research.
All ASO Intelligence Data Now Available via API
Hurray! All AppTweak data can now be accessed via API. Thanks to our RESTful API, you can fetch worldwide ASO …
Top 4 App Store Updates & How They Impact ASO in 2019
We review the top ASO updates that had an impact on your daily ASO routine in 2019.
AppTweak Awarded Best ASO Company of the Year
We’re extremely proud and happy to end this incredible year of 2018 by being awarded “Best ASO Company” at the …
Export Google Install Keywords by Language on AppTweak
A couple of months ago Google released their Install keywords, giving you access to the keywords that bring most downloads …
How Volatile Are Categories in the App Stores?
Getting into the top ranking of a category is a huge deal for apps and a very desirable goal for …
AppTweak: New Office in San Francisco Accelerates Growth
We are excited to officially announce the opening of our new office in San Francisco! This new location will accelerate …
Reviews & Ratings: Improve Your ASO with Customer Feedback
Reviews and Ratings are an important element of App Store Optimization, that’s an acknowledged fact. But it’s also a section …
Meet the App Power, Your New Performance-Based ASO KPI!
The ultimate performance-based ASO KPI you’ve always dreamed of is now available on AppTweak! You can now check any app’s …
[WEBINAR] Apple Search Ads Influence on Organic App Rankings
Will your ASA campaign have an impact on your ASO? Do Search Ads campaigns influence your organic app rankings? Discover …
Apple Search Ads Keywords: Tips, Tactics, and Strategies
Learn how to find the best Apple Search Ads keywords and optimize your Share of Voice (SOV). Use our tips …
Google Play Store: New Backlinks Tracker Tool
Are you ready for this new unique feature? We’re happy to introduce our Backlinks Tracker Tool for Google Play Store …
iOS 11: Subtitle and Promotional Text Fields Usage Breakdown
iOS 11 was launched last September and it came along with lots of changes! Two major metadata fields were introduced: …
Search Ads Basic or Search Ads Advanced
Learn about Apple Search Ads Basic and Advanced campaigns in this blog.
Get Worldwide App Download & Revenue Estimates for any App
AppTweak is an ASO tool pioneer! Since 2016 we also provide app market intelligence data for both the Apple App …
Ultimate Guide to Screenshots A/B Testing
This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing …
App Subtitle and Promotional Text Now Available on AppTweak
This is it! iOS 11 will be released today – September 19. And guess what? AppTweak has already adjusted its …
What Does an Average ASO Expert’s Routine Look Like?
Find out what the daily routine of an ASO expert looks like!
AppTweak Makeover to End the Year in Style
The holiday season is right around the corner… and we wanted to mark the occasion with one last release for …
Apple Exact Search Volume Now on AppTweak!
This is probably one of the biggest news we ever announced…
AppTweak 4.0: New Multilingual Keyword Tool with Search Volume
After thousands cups of coffee, hundreds hours of work and a relentless motivation, we’re proud to present you AppTweak 4.0 …
5 ASO Experiments to Understand the App Store
Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at …
200+ App Review Websites for iOS and Android apps
Getting your app reviewed by App Review Sites can drastically help you gain traffic and increase your app authority in …
AppTweak Raises $500k to Grow its ASO Services
It has now officially been announced by Tech.eu yesterday, Wednesday 4th of November 2015: we’ve closed our second round of …
AppTweak Introduces Personal Dashboard
At AppTweak, we always seek to simplify your ASO work. Today, we’re happy to present you to your new personal …
AppTweak 3.0 is live and it is HUGE!
We are very proud to announce the immediate release of AppTweak 3.0, the new version of our App Store Optimization …
Podcast with Steve Young: ASO Using AppTweak
We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, …
How AppTweak Revolutionizes App Keywords Optimization
We are so excited. And I mean sooo excited to finally let you know what we’ve been up to recently! …
AppTweak New Release: Keywords Tool Massive Improvement
Today is a big day! AppTweak keywords tool has been updated. You have now the ability to find out what …
iOS8 iTunes Connect: new Design, new Data!
At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get …
AppTweak has improved! Discover the new features…
We’ve been working very hard lately…it’s finally time to unveil the new AppTweak version! Not only we’ve been conceiving an …
WWDC14: How iOS 8 Will Impact App Store Optimization
It was all over the news – the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 …