App Store Marketing Blog

June 20, 2025

Apple WWDC 2025: What to expect for ASO in the next months

ASO practitioners, here are your main takeways from Apple’s WWDC 2025

June 17, 2025

Out now: 2025 Finance app insights snapshot report

Get the finance Apple Ads performance benchmarks for 2025.

June 12, 2025

See where competitors appear in Apple Ads search results

Find new opportunities to scale Apple Ads campaigns by analyzing your competitors’ paid keywords, impression share, and more.

June 6, 2025

Automate Apple Ads based on Bitcoin price changes

With Apple Ads automation based on Bitcoin price, crypto and finance apps can respond to market volatility in real time …

June 3, 2025

Key ASO differences between the App Store and Google Play

Understand the core ASO differences to succeed on both platforms.

May 31, 2025

ASO news & app store updates 2025

Stay up to date about all recent developments in ASO and the app stores in 2025.

May 28, 2025

ASO Timeline: See other apps’ metadata updates

Get top insights into your competitors’ metadata and creatives updates.

May 26, 2025

What Google I/O 2025 means for ASO: key updates

Get the top Google I/O 2025 takeaways for app marketers

May 22, 2025

The complete guide to app store localization (Google Play and the App Store)

Boost global app downloads with proven app localization best practices.

May 21, 2025

Translate app screenshots for new localization insights

Translate text on competitor screenshots to analyze how top apps adapt messaging by market – only available in AppTweak.

May 16, 2025

Google Play Store optimization: the ultimate guide for Android apps

Check out these best ASO practices on Google Play to boost your app downloads.

May 9, 2025

Play Store keyword research in 2025: best practices to skyrocket app visibility

Boost app downloads with these top Google Play Store keyword research practices.

May 2, 2025

App icon design tips and best practices

App icons play a very important role in the click-through rate (CTR) of your mobile app.

April 23, 2025

App Screenshot, Icon, Video Size Guidelines for iOS & Android

Discover the size and format guidelines for app visuals on iOS and Android.

April 9, 2025

How to optimize your app screenshots: best practices

Boost your app’s success with expert-approved app store screenshot best practices.

April 7, 2025

How to increase your app store conversion rate: ASO strategies for success

Improve your app conversion rate with smart ASO tactics—keyword tips, visuals, reviews, and A/B tests that work.

March 31, 2025

ASO vs. SEO: key differences and why both matter for growth

Delve into the main differences between ASO and SEO to improve your digital presence.

March 28, 2025

How to add keywords to your app on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

March 25, 2025

A/B testing in ASO: the basics and beyond

In this blog, we’ll find out what A/B testing is and how it can benefit your app or game.