App Store Marketing Blog

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

September 1, 2024

Google Play Custom Store Listings & How to Use Them

Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

August 20, 2024

App Store Optimization 2024: News & App Store Updates

Stay up to date about all recent developments in ASO and the app stores in 2024.

August 14, 2024

App Download Estimates Explained by our Data Scientists

As pioneers of the app store marketing industry, AppTweak has accumulated 10+ years of app store data (hundreds of millions …

August 5, 2024

4 Ways to Monitor Performance of All Your Ranked App Store Keywords

Identify the keywords driving the most downloads with AppTweak’s All Ranked Keywords performance.

July 4, 2024

Tips to Improve Your ASA Conversion Rates

Read these practical tips and strategies to improve your ASA conversion rates.

June 20, 2024

Apple WWDC 2024: Key ASO Updates for App Developers

Discover the key ASO updates from Apple WWDC 2024.

June 19, 2024

UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

June 18, 2024

Top 10 Mobile Ad Trends Every Marketer Should Know

Discover the top 10 mobile ad trends every app marketer must know about!

June 17, 2024

How to Raise Bids Effectively in Apple Search Ads?

Discover tips and best practices for setting CPT bids in Apple Search Ads.

June 16, 2024

What Are the Different Match Types in Apple Search Ads?

Use the right match types in Apple Search Ads to boost your campaign’s performance on the App Store.

June 5, 2024

How to Leverage App Store Seasonality for Sports?

Learn how to capitalize on the sports season to boost your app’s visibility.

May 23, 2024

Google I/O 2024 Highlights: AI & Google Play Updates

Catch the key highlights from Google I/O 2024 focusing on AI and Google Play updates.

May 14, 2024

Improve ASA Performance with Multiple Ad Placement Strategy

Discover how to make the most of Apple’s multiple Search Ads placements for your app growth.

May 7, 2024

The ASO & ASA Growth Loop

Unite your ASO and ASO strategies successfully on the App Store.

April 24, 2024

Best ASO Practices for Your App & Game Creatives

Discover ASO best practices to for your app and game creatives.

April 22, 2024

Discover 10 Hidden Gems on AppTweak to Boost Your ASO

Discover these 10 hidden gems on AppTweak to help boost your ASO.