ASO Guides & Resources
Grow your skills & develop your ASO expertise
Deep dive into everything-ASO and learn valuable tips, trends & industry best practices.
Guides
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ASO Beginner’s Handbook to Boost Your App’s Visibility
Guides & resources ASO Beginner’s Handbook to Boost Your App’s Visibility Are you new to app store optimization? In this guide, you’ll find everything you need to know about ASO, app store ranking signals, how ASO is different for the App Store & Google Play, and expert tips on how to get started. 21 Pages […]
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iOS 15 In-App Events guide
Guides & resources Boost App Growth with iOS 15 In-App Events Apple’s new iOS 15 In-App Events feature is a game-changer! This new feature, already widely adopted by the most popular apps and games, opens a variety of new ways for app marketers to increase app visibility and user engagement in the App Store. AppTweak’s […]
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Your Essential Toolkit for ASO Keyword Research
Guides & resources A Step-by-Step Approach to ASO Keyword Research The app store search results are competitive and the space for optimization is limited. Hence, careful keyword research is a crucial step to increase your app or game’s rankings and visibility. In this guide, you’ll find expert tips on how to conduct effective keyword research […]
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The Ultimate Guide to Apple Search Ads
Guides & resources Mastering Apple Ads: Everything You Need to Know Did you know that a surprising 66% of top apps are missing out on a huge opportunity by not running in-app events? Whether you’re a seasoned user or just getting started with Apple Search Ads, explore this guide for best practices to create effective […]
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Custom Product Pages Guide
Guides & resources A Comprehensive Guide to Custom Product Pages and Custom Store Listings Read this handbook to know what custom product pages and custom store listings (their Google Play counterpart) offer. We will walk you through practical ways to use these features for promoting your app and share some key insights to consider, making […]
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Complete Manual for App Store Localization
Guides & resources Complete Manual for App Store Localization Are you looking to take your mobile app or game global? Do you want your app to dominate the top charts worldwide? Wondering which markets to pursue and which factors to consider while localizing your app or game for a specific market? You have got […]
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10 Insights You Can Uncover from Spying on Your Competitors’ ASO Strategies
Guides & resources 10 Insights You Can Uncover from Spying on Your Competitors’ ASO Strategies Spying on your competitors’ ASO strategies provides many opportunities to increase your app’s visibility and drive organic downloads. However, it is not always easy to know what to look for. In this comprehensive guide, you will find 10 actionable insights […]
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ASO Trends & Benchmarks : A Comprehensive Data Study
Guides & resources ASO Trends & Benchmarks : A Comprehensive Data Study Did you know that a surprising 66% of top apps are missing out on a huge opportunity by not running in-app events? Our 2024 ASO Trends & Benchmarks data study explores how leading apps and games leverage localization, frequent metadata updates, dynamic in-app […]
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Keyword audit template
Guides & resources The Ultimate Keyword Audit Template [Excel] Whether you’re new to ASO or an expert, researching, analyzing and selecting the right keywords is essential to grow your app’s visibility. That’s why we’ve put together our own free keyword audit template—a tool we hope will kick-start your keyword optimization strategy. 4 Exercises Expert […]
Checklists
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ASO Checklist App Store
Use this comprehensive ASO checklist to learn how you can optimize each element of your app product page to increase your app’s visibility and downloads on the App Store.
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ASO Checklist Google Play Store
Get discovered on Google Play. Use this ASO guide to optimize each element of your app store listing to increase app rankings and installs on the Google Play Store.
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Other Resources
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ASO with AppTweak
Enhance your ASO expertise and transform your mobile marketing career with an AppTweak certification. This course was designed by ASO specialists, for ASO specialists.
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Advanced App Store Optimization
With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization, your complete guide to all things ASO.
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