ASO Guides & Resources
Grow your skills & develop your ASO expertise
Deep dive into everything-ASO and learn valuable tips, trends & industry best practices.
Guides
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ASO Trends & Benchmarks : A Comprehensive Data Study
Did you know that a surprising 66% of top apps are missing out on a huge opportunity by not running in-app events? Our 2024 ASO Trends & Benchmarks data study explores how leading apps and games leverage localization, frequent metadata updates, dynamic in-app events, and custom product pages to improve their performance in the app […]
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ASA Playbook
How to optimize budget utilization & scale downloads Search accounts for 75% of all of SoundCloud’s downloads, making it by far their primary acquisition channel. But SoundCloud struggled to effectively scale their ASA campaigns, with spending reaching only 56% of the daily budgets. SoundCloud teamed up with AppTweak’s App Growth Consultants and data scientists. Discover […]
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A Comprehensive Guide to Custom Product Pages and Custom Store Listings
Read this handbook to know what custom product pages and custom store listings (their Google Play counterpart) offer. We will walk you through practical ways to use these features for promoting your app and share some key insights to consider, making sure you get the most out of these personalized pages.
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State of Mobile:
E-commerce 2023Enhance your market research and gain a deep understanding of the latest trends in the e-commerce mobile landscape to fuel your app strategy and stay ahead in the digital marketplace.
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ASO Beginner's Handbook to Boost Your App's Visibility
In this guide you’ll find everything you need to know about ASO, app store ranking signals, how ASO is different for the Apple App Store & Google Play and how to get started.
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10 Tips & Best Practices for Apple Search Ads
In this guide, find 10 tips & best practices to get started with Apple Search Ads and optimize the performance of your campaigns.
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Mobile Gaming Market Trends 2023
Read this report to upgrade your mobile gaming strategy and find advanced market insights with GameDNA, our unique game taxonomy.
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Boost App Growth with iOS 15 In-App Events
Discover how the top apps and games are using Apple’s in-app events to attract and engage with users (unique data and examples!).
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The Ultimate Keyword Audit Template [Excel]
We’ve put together our own free keyword audit template—a tool we hope will kick-start your keyword optimization strategy.
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A Comprehensive Guide To App Localization
AppTweak’s “Comprehensive Guide to App Localization” will give you insights on how to expand your app globally and reach a larger number of people.
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Advanced App Store Keyword Research Guide
In this guide, you’ll find expert tips on how to find new keyword opportunities for your app.
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Japan's Mobile Game Market 2022
AppTweak partnered with App Ape to provide an exclusive white paper that takes a deep dive into Japan’s latest mobile game trends with an overview of consumer usage behaviors and ASO insights.
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Complete Guide To App Store Optimization in India
AppTweak’s Beginner’s Guide to App Store Optimization will help you understand how to make the most of organic app marketing in India.
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10 Insights You Can Uncover from Spying on Your Competitors’ ASO Strategies
In this comprehensive guide, you will find 10 actionable insights you can uncover from spying on your competitors’ ASO strategies, using data from AppTweak.
Checklists
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ASO Checklist App Store
Use this comprehensive ASO checklist to learn how you can optimize each element of your app product page to increase your app’s visibility and downloads on the App Store.
ASO Checklist Google Play Store
Get discovered on Google Play. Use this ASO guide to optimize each element of your app store listing to increase app rankings and installs on the Google Play Store.
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Other Resources
ASO with AppTweak
Enhance your ASO expertise and transform your mobile marketing career with an AppTweak certification. This course was designed by ASO specialists, for ASO specialists.
Learn more
Advanced App Store Optimization
With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author the 2022 edition of Advanced App Store Optimization, your complete guide to all things ASO.
Get the book
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