New White Paper
Japan's Mobile Game Market 2021

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AppTweak and App Ape’s exclusive white paper takes a deep dive into Japan’s latest mobile game trends with an overview of consumer usage behaviors and App Store Optimization (ASO) insights.

Creatives-per-category Seasonality Metadata update frequency

Japan is one of the largest markets for app developers, with mobile revenue expected to exceed $16 billion in 2021.


AppTweak and App Ape have teamed up to provide an in-depth analysis of Japan’s highly competitive gaming market.


With an analytic approach focusing on a variety of domains, this white paper delivers valuable insights to help you succeed in the competitive Japanese market across the App Store and Play Store.

Discover our unique recommendations on how to:


  • Successfully enter Japan’s mobile game market by understanding in-store activities including monthly active users (MAU), average apps owned, and consumer demographics
  • Understand different game landscapes across iOS and Google Play based on category volatility
  • Build and develop an effective ASO strategy that considers the most searched keywords per category
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AppTweak fuels growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

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About App Ape

About App Ape

App Ape is Japan’s no.1 mobile app analytics platform, designed to help entrepreneurs and businesses analyse their competitors' main KPIs and stay on top of the latest mobile trends. This marketing tool provides insights into mobile usage indicators, such as active users, demographics, retention and engagement for both iOS and Android apps in Japan and South Korea. More than 5,000 local and global companies are listed as App Ape’s clients with a proven track record.

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About AppTweak

About AppTweak

AppTweak is the leading ASO tool driven by data science. AppTweak empowers +1,500 mobile leaders - such as Amazon, Jam City, Yelp and Adobe - to grow their apps and games with actionable insights in a simple interface. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.

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