In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
Home Box Office Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Entertainment||3.2.2||August 17, 2017||3.79|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 862 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 18 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 10.1.0.34 released on May 31, 2017
- Chromecast Improvements and Bug Fixes
Version 10.0.0.270 released on April 13, 2017
• Pick up watching a series where you left off
• Continuously watch your favorite series with the new automated binge mode
• Improved series landing page
• Bug Fixes
Version 10.0.2.281 released on May 02, 2017
- Bug Fixes
Version 18.104.22.168 released on March 08, 2017
- Fix for crashing issue on Samsung S7 and S7 Edge devices running Android Nougat
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With HBO GO you can watch big premieres as they air—plus every episode of HBO's addictive series such as Game of Thrones, Westworld, Big Little Lies, and so much more.
In addition to getting new movies every week, you also get news, comedy specials, smart talk shows, thought-provoking documentaries, and the special events everyone's talking about.
You can watch HBO GO on your favorite screen—phone, tablet, computer, connected TV or gaming device.
HBO GO® is only accessible in the U.S. and certain U.S. territories. Some restrictions apply. ©2017 Home Box Office, Inc. All rights reserved. HBO GO® and related channels and service marks are the property of Home Box Office, Inc.
For help, please visit help.hbogo.com.
Terms of Service: http://play.hbogo.com/terms
HBO GO Ranking History | Entertainment
HBO GO daily app ranking in Entertainment category for the last 30 days.
HBO GO Worldwide Rankings | Entertainment
HBO GO rankings per country in Entertainment category.
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Icons play an extremely important role in the Click Through Rate (CTR) of a mobile application. Just like in real life, the 1st impression matters a lot in the App Store. Apps need to have optimized icons to stand out from others. Check out our 9 Tips to help you create awesome icons… The importance of visual content People tend to feel overwhelmed by the humongous amount of various information and content present everywhere. Their …