This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …
United States / US English
AT&T Services, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Productivity||5.6.2||January 17, 2018||3.72|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 578 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.6.2 released on January 17, 2018
We didn’t make any big changes, just some minor tweaks and bug fixes.
Version 5.6 released on December 06, 2017
We added some new features that you’ve been requesting for a long time.
• Data usage widget to track your usage without opening the app
• Better navigation, with a smarter search feature and easier-to-use menus
Version 5.5 released on August 28, 2017
We've made it easier to tell when you're ready for an upgrade.
Version 5.4.1 released on August 01, 2017
We updated your overview to cover new things like Plenti® and Visa® Reward Cards. It's also easier to find where to upgrade your device. You can do it all from the app!
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Now, staying on top of your AT&T accounts is much easier with the myAT&T app.
•Check data usage: Want to keep tabs on your wireless or Internet data usage? Open the app to check usage on the overview screen. Or, use our home screen widget to keep it constantly visible.
•Pay your bill: Never miss another payment. View/pay your bill in the app. Tell us how and when, and we'll let you know when your bill is ready.
•Upgrade your phone or plan: Pick it up in the store, or have it delivered to you. You can also make changes to your plan right from the app.
myAT&T Ranking History | Productivity
myAT&T daily app ranking in Productivity category for the last 30 days.
myAT&T Worldwide Rankings | Productivity
myAT&T rankings per country in Productivity category.
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App Keyword Tool
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This week, we had the great opportunity to be part of a new Mobile Presence episode! Listen to this insightful conversion on App Store Optimization with Laurie Galazzo, our content strategist, Peggy Anne Salz, Top 30 Mobile Marketing influencer and Shahab Zargari, expert in mobile marketing and advertising. Wait no longer and fill your ears with actionable advices on how to boost your app store visibility. Listen to the episode right now on the famous Webmasterradio.fm, the premier online B2B Podcast & …