This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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The Coffee Bean® Rewards
International Coffee And Tea, Inc,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Food & Drink||2.3.2||December 01, 2017||3.81|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.
- ● App Description
Your app description seems to be too short.
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It's only 730 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
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We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.3.2 released on December 01, 2017
New in version 2.3.2:
* Minor fixes to make your ordering experience even better!
Version 2.2.1 released on August 01, 2017
New in version 2.2.1:
* Minor copy updates and enhancements
Version 2.2.0 released on July 18, 2017
New in version 2.2.0:
* Refer a friend and receive a free drink.
* Tell us what you think through integrated surveys.
* Stay up to date with company news and announcements.
* Store search enhancements.
* Various bug fixes and performance enhancements.
Version 2.1.4 released on April 15, 2017
* Performance enhancements to make app startup even faster, so you can pay and check-in right away.
* Security improvements for protecting your data.
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Something fresh is brewing at The Coffee Bean and Tea Leaf®! With The Coffee Bean® Rewards app, you’ll get discounts and special offers, plus earn points towards a free drink or bakery item every time you visit.
Our new app also makes it easy to pay. Store, manage and reload cards in the app, then scan your phone for quick payment at the register.
HOW IT WORKS
1. Sign up for The Coffee Bean® Rewards program and get a free drink
2. Select your preferred The Coffee Bean® locations
3. Load The Coffee Bean® payment card for fast in-store payments
4. Scan your app at the register to pay and check in for reward points
5. For every dollar you spend, earn one point toward a free drink or bakery item
The Coffee Bean® Rewards Ranking History | Food & Drink
The Coffee Bean® Rewards daily app ranking in Food & Drink category for the last 30 days.
The Coffee Bean® Rewards Worldwide Rankings | Food & Drink
The Coffee Bean® Rewards rankings per country in Food & Drink category.
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Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …