App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Shopping||4.2.8||February 07, 2018||3.91|
ASO Score & Checklist
- ● App Name
Your app name is too short.
Show more >
Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
Show more >
It's only 855 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
You could add some screenshots.
Show more >
We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
Show more >
Version 4.2.8 released on February 07, 2018
We love giving and now you can too! We've added the ability for you to gift any product we have (except giftcards) to any person of your choosing. Learn more about it by selecting "Send as a Gift" from the Info Menu (bottom left icon) on any product page.
Please continue to send us your feedback and suggestions to email@example.com and let us know how we’re doing and what you would like to see next!
Version 4.2.2 released on November 16, 2017
Version 4.1.6 released on August 02, 2017
-Now Checkout with PayPal in the App
-Performance improvements with Express AR
Version 4.1.5 released on July 04, 2017
Be Social. Earn Rewards. The path toward your next Reward just got easier with your new EXPRESS NEXT account.
*Improvements in performance and stability.
Unlock all AppTweak features, start your 7-day free trialStart your free trial
A new & improved Express App gives you insider access to the latest style, exclusive offers & EXPRESS NEXT Rewards.
• View app-exclusives, offers and sales at a glance in the new Offers section.
• Check out new arrivals & the latest trends
• View your EXPRESS NEXT account & redeem Rewards
• Scan items in-store to see details & customer reviews
• Find an EXPRESS store
We’re listening! Keep the feedback coming by going to Help in your EXPRESS App to tell us what you think, or contact us at firstname.lastname@example.org. Be sure to keep an eye out for more app improvements and new features.
By clicking INSTALL, you consent to the installation of this app on your mobile device and any updates or upgrades, including for performance and functionality purposes. You can uninstall the app at any time.
EXPRESS Ranking History | Shopping
EXPRESS daily app ranking in Shopping category for the last 30 days.
EXPRESS Worldwide Rankings | Shopping
EXPRESS rankings per country in Shopping category.
Unlock all features after signing up
Get more ASO recommendations, app rankings, store data, keywords insights and more.Start your free trial
App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
Icons play an extremely important role in the Click Through Rate (CTR) of a mobile application. Just like in real life, the 1st impression matters a lot in the App Store. Apps need to have optimized icons to stand out from others. Check out our 9 Tips to help you create awesome icons… The importance of visual content People tend to feel overwhelmed by the humongous amount of various information and content present everywhere. Their …