This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Shopping||4.1.6||August 02, 2017||3.94|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 855 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 6 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.1.6 released on August 02, 2017
-Now Checkout with PayPal in the App
-Performance improvements with Express AR
Version 4.1.5 released on July 04, 2017
Be Social. Earn Rewards. The path toward your next Reward just got easier with your new EXPRESS NEXT account.
*Improvements in performance and stability.
Version 4.1.3 released on June 12, 2017
Say hello to fresh new features! Check out some the new adds to the Express App. Download it now & check it out.
• Create or sign in to your Express account with just a tap from a social network account
• Link your Express and EXPRESS NEXT accounts for easier management
• Have some fun with our augmented reality (AR) in our latest Express mailer
*Improvements in performance, stability and AR experience.
Version 4.1.1 released on May 25, 2017
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A new & improved Express App gives you insider access to the latest style, exclusive offers & EXPRESS NEXT Rewards.
• View app-exclusives, offers and sales at a glance in the new Offers section.
• Check out new arrivals & the latest trends
• View your EXPRESS NEXT account & redeem Rewards
• Scan items in-store to see details & customer reviews
• Find an EXPRESS store
We’re listening! Keep the feedback coming by going to Help in your EXPRESS App to tell us what you think, or contact us at email@example.com. Be sure to keep an eye out for more app improvements and new features.
By clicking INSTALL, you consent to the installation of this app on your mobile device and any updates or upgrades, including for performance and functionality purposes. You can uninstall the app at any time.
EXPRESS Ranking History | Shopping
EXPRESS daily app ranking in Shopping category for the last 30 days.
EXPRESS Worldwide Rankings | Shopping
EXPRESS rankings per country in Shopping category.
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App Keyword Tool
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Today’s guest post comes from Timur Taepov, Founder of JustForward.co – App Marketing Agency. In this post, Timur shows us how creating a podcast can leverage your app marketing strategy and drive organic downloads to your app. App marketing is getting more expensive The number of apps in app stores is increasing drastically every day. According to Statista, as of May 2015, there are 1.5 million apps in Google Play and 1.4 million apps in …