This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
United States / US English
Blue Cross and Blue Shield of Texas,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Medical||4.2.6||February 06, 2018||2.29|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 921 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 5 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.2.6 released on February 06, 2018
General bug fixes and improvements.
Version 4.2.3 released on January 05, 2018
Version 4.2.2 released on December 28, 2017
Version 4.1.4 released on August 25, 2017
Filter claims by member, status, provider, and Claim type
Redesigned spending screen
Bug fixes and improvements
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The BCBSTX app provides access to the Blue Cross and Blue Shield of Texas member information and resources.
• Login or request login help
• View claims overview and line item details
• Check deductible and out of pockets amounts
• View amounts at the individual and family levels
Find A Doctor
• Find an in network doctor, hospital or facility
• Find a nearby urgent care facility
• Estimate the costs of procedures, tests and treatments
• View patient reviews and average wait time
• Search for doctors that speak Spanish
• View medical benefits and copay levels
• View Prime pharmacy benefits and copay levels
• View temporary ID for subscriber and dependents
• Send ID via email to your providers
Languages supported: Spanish and English
BCBSTX Ranking History | Medical
BCBSTX daily app ranking in Medical category for the last 30 days.
BCBSTX Worldwide Rankings | Medical
BCBSTX rankings per country in Medical category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This week we’re welcoming a guest post from Gabe (Incipia), one of our first ASO experts. In this article, Gabe breaks down his daily ASO routine into 7 steps. From researching to monitoring, learn from his experience and discover how your can maximize your App Store Optimization journey effectively. While this is especially helpful for ASO newbies, even people who aren’t new to managing ASO may ask this question, in order to make sure they …