We had the pleasure to contribute to the blog of ASO-Perform-Apps (German ASO consulting company), founded by Maximilian Lehmann. In this post, we give app developers and marketers a few hacks to increase their app retention through push notifications. Discover how to keep your users with these 4 easy techniques. Read the entire post on ASO-Perform-Apps blog. 4 Definitive Hacks for an improved App Retention A few years ago, mobile marketing was driven by installs …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Sports||2016.4.5||July 25, 2017||4.35|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 665 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 17 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2016.4.0.2 released on April 16, 2017
Version 2016.4.1 released on April 28, 2017
Version 2016.4.2 released on May 16, 2017
We appreciate your feedback and we’re always looking to improve the NBA app. This update includes:
• NBA Playoffs 2017 - Schedule for The Finals added to the Games view.
• Other bug fixes/ performance enhancements.
Version 2016.4.3 released on May 19, 2017
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Follow NBA with the all new NBA app, the award-winning official FREE app of the NBA!
- Updated design for a better user experience.
- Newly designed Game Schedule, Game Detail, Top Stories, Video, Standings, Teams, and Players.
The official FREE app of the NBA!
- See schedules to check live scores, game times of NBA Summer League.
- Customize your experience by following your favorite teams and players.
- Stay up-to-date with the latest NBA news and Top Stories.
- Watch top plays from around the league with video highlights and recaps.
- Follow league standings for the whole NBA.
Enjoy the GAME!
NBA Ranking History | Sports
NBA daily app ranking in Sports category for the last 30 days.
NBA Worldwide Rankings | Sports
NBA rankings per country in Sports category.
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App Keyword Tool
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Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …