This week we’re introducing you to Brian Egerup Kjærulff, founder and CEO at Mobtimizers. In this interview, Brian explains his digital space background and experience. He also gives out some precious tips on ASO localization. 1. Tell us a bit about yourself and your company? I’ve always worked with a particular passion for digital strategy and optimization. Together with a partner, who is a creative analytics expert, I founded Mobtimizers in 2014 in order to …
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Old Navy Official,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Lifestyle||2.3.4||May 17, 2016||3.52|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 858 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 6 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.3.4 released on May 17, 2016
Version 2.3.3 released on September 29, 2015
Version 2.3.2 released on June 10, 2015
Version 2.3.5 released on January 01, 1970
GUI enhancements and minor fixes
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Shop Old Navy and other Gap Inc stores in our new easy to use app. Find, save, share and buy products when and where it is convenient for you.
Browse - browse the latest fashions across all our categories with detailed product descriptions and access to size and color availability.
Scan - Scan product barcodes in store to find alternate sizes and colors, get product information and more.
Search - use our search features to search across a single category or across all of our stores.
Buy - buy directly from oldnavy.com in an easy, streamlined checkout. Use your existing login and take advantage of saved credit card and address information. Easily add products from Gap, Banana Republic, Piperlime, and Athleta and checkout all at once.
Email - email products you like to friends, family, or yourself.
Old Navy Ranking History | Lifestyle
Old Navy daily app ranking in Lifestyle category for the last 30 days.
Old Navy Worldwide Rankings | Lifestyle
Old Navy rankings per country in Lifestyle category.
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Today’s guest post is brought to us by Steve Young, indie app developer and founder of AppMasters.co. Don’t hesitate to download his free App Marketing Resource Kit to maximize your app traction. In this article, you will discover his 7 step process to boost your app downloads through media coverage. Find out Steve’s tips & tricks to get your app covered by big publications. Did you know that getting press coverage for your app launch can drive …