This week we’re welcoming a guest post from Gabe (Incipia), one of our first ASO experts. In this article, Gabe breaks down his daily ASO routine into 7 steps. From researching to monitoring, learn from his experience and discover how your can maximize your App Store Optimization journey effectively. While this is especially helpful for ASO newbies, even people who aren’t new to managing ASO may ask this question, in order to make sure they …
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OUTBACK STEAKHOUSE OF FLORIDA, LLC,
|Store||Category||Version||Last Update||Avg. ratings|
|Android||Food & Drink||3.10.16||March 10, 2017||4.49|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2056 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
- ● Screenshots
You could add some screenshots.
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We only found 3 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.10.16 released on March 10, 2017
Online Ordering in the landing page
Version 2.0.5 released on August 22, 2016
* Fixed issue with App Size
Version 1.1.14 released on January 01, 1970
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The Outback App is now available across all participating Outback locations.
The Outback app is the fastest, mobile way to enjoy the bold flavors of Outback Steakhouse. Get seated faster by checking wait times and choosing when you want to arrive. Sign-up for rewards and track your rewards in the Dine Rewards Tracker or get our latest promotions in our Offer Pouch. Pay when you’re ready directly from the app and save payment details for future visits. You can also find your nearest location and browse the menu.
The Outback app puts you in control and lets you dine at your own pace by simplifying the dining experience.
• EASY: no more waiting for the bill, pay from the app, split the bill, add tip and leave when you’re ready
• QUICK: paying with the app is up to 2X faster than paying through the server and you can store payment details for future visits
Get Seated Fast:
• FAST: tell us when you want to arrive and get on our list in advance
• SMART: get notified through the app when your table is ready
• EXCLUSIVE: receive special offers, promotions and view our menu right from the app
• COLLECT: Track your Dine Rewards progress, rewards and promotions and apply them directly to your bill - no more printing
• SIGN-UP or link-up: Sign up as a new member or link your existing account directly from the homepage of the app
• TRACK your Rewards: Manage all your qualified visits and track your available rewards directly from the homepage of the app
• APPLY your rewards directly to your bill directly in the app
The Outback App uses data encryption to protect your financial information and card data is never stored on Outback Steakhouse servers. The Outback App uses GPS to enhance the user experience by prompting you to check in when you arrive at the restaurant. Note: Continued use of GPS running in the background can dramatically decrease battery life.
Outback Ranking History | Food & Drink
Outback daily app ranking in Food & Drink category for the last 30 days.
Outback Worldwide Rankings | Food & Drink
Outback rankings per country in Food & Drink category.
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App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …