Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …
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|Store||Category||Version||Last Update||Avg. ratings|
|Android||Travel and Local||4.9.0||September 06, 2017||3.9|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
- ● App Description
Your app description seems to be too short.
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It's only 857 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have 6 screenshots. We hope that users can see all your incredible app features. Be sure that your first screenshots showcase your best features.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.9.0 released on September 06, 2017
We continue to make bug fixes and performance enhancements.
Version 4.8.2 released on August 01, 2017
• Our homepage got an upgrade! We’ve consolidated the Offers and Manage Trips tab for a more seamless experience.
• For the first time ever, you can save your contact method in-app. Express check out never felt so good!
• Hotel booking is back! You can now book and manage your hotel reservations straight from the navigation drawer.
• Updates also include bug fixes and performance improvements.
Version 4.7.1 released on July 07, 2017
We’ve squashed bugs and enhanced your experience!
Version 4.6.4 released on June 19, 2017
We made some tweaks for a better user experience. Happy flying!
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The new Southwest app has been cleared for takeoff! We're proud to offer you our best Android version yet. The new look and added enhancements provide a seamless experience to help you quickly book flights and manage your trips with ease - all in the palm of your hand. Download our new app and see where it takes you next!
• Book, check-in, change, or cancel air reservations
• View your upcoming flight’s status, boarding position, and gate information from the home screen
• Access your mobile boarding pass and save it to your phone
• Book or cancel rental car reservations
• Check flight status and setup notifications
• Add EarlyBird Check-In® to an existing reservation
• Enroll in and access your Rapid Rewards account
• View travel and weather alerts
• Access helpful airport information
Southwest Airlines Ranking History | Travel and Local
Southwest Airlines daily app ranking in Travel and Local category for the last 30 days.
Southwest Airlines Worldwide Rankings | Travel and Local
Southwest Airlines rankings per country in Travel and Local category.
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Ever wanted to learn App Store Optimization in a fun and easy way? App Store Optimization can be quite overwhelming and it’s not always easy to understand its various aspects. Laurie, our content strategist, came up with this funny but useful presentation on ASO where she’s comparing your app to something you would not expect! Check it out right now to discover what it is… Please let us know in the comments if Laurie succeeded …