Ulta Beauty: Shop Makeup, Skin, Hair & Perfume

Ulta Beauty: Shop Makeup, Skin, Hair & Perfume

ULTA

  • Store

    Android
  • Category

    Beauty

  • Country

    United States

  • Language

    US English

  • Last update

    August 22, 2018

  • Current version

    5.5

  • Avg ratings

    4.72

Ulta Beauty: Shop Makeup, Skin, Hair & Perfume

Top brand haircare & fragrance

App Power
  • App name

    Your app name is quite long enough. 46 characters

    Show ASO best practices
    Make sure you have added relevant and strong keywords to optimize your discoverability. Check out our Keywords Analysis to find the best keywords for your app
    Want to improve your app name? Start a free trial
  • App short description

    Your app short description is too short. 30 characters

    Show ASO best practices
    Your short description should explain in one sentence what your app does. Don’t forget to include your strongest keywords as they will be taken into account by the Google Play Store algorithm. We recommend to use all available 80 characters.
    Want to improve your app short description? Start a free trial
  • App description

    The length of your description looks great. 2086 characters

    Show ASO best practices
    You have 2086 characters. The Play Store algorithm takes app descriptions into account so don't forget to use relevant and important keywords in your description to increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.
    Want to improve your app description? Start a free trial
  • App screenshots

    It looks like you could add a few more screenshots to your app.

    Show ASO best practices

    We only found 4 screenshots. It is recommended to use all 8 available slots. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first screenshots as they will be displayed in the Search Results on the Play Store.

    Learn more about app screenshots Start a free trial
  • App versions

    Great! You have released a new version of your app less than 3 months ago.

    Show ASO best practices

    Your app's last version was released on August 22, 2018. It is important to regularly update your app. Best practices recommend to update your app every 4 to 6 weeks. This means fixing reported bugs, improving existing features, launching new features etc. Keep an eye on users' feedback. The next great features may already be asked by many users.

    Learn more about app versions Start a free trial

Ulta Beauty: Shop Makeup, Skin, Hair & Perfume

ULTA

  • Store

    Android
  • Category

    Beauty

  • Country

    United States

  • Language

    US English

  • Last update

    August 22, 2018

  • Current version

    5.5

  • Avg ratings

    4.72

Want more insights?

Start a free trial

App Screenshots

Ulta Beauty: Shop Makeup, Skin, Hair & Perfume screenshot Ulta Beauty: Shop Makeup, Skin, Hair & Perfume screenshot Ulta Beauty: Shop Makeup, Skin, Hair & Perfume screenshot Ulta Beauty: Shop Makeup, Skin, Hair & Perfume screenshot

Beauty Keywords Position

Find best potential keywords for your app by identifying high-volume and low-competition words.

AppTweak helps identify the most relevant keywords for your application. Discover our very complete keyword research tool and get further insigts on which words have the best potential.

Learn more

Description's keywords count and density

Check which keywords are most repeated in your app and your competitors' description and with what frequency.

  • Keyword
  • Count
  • Density
Download the mobile app & discover how the possibilities are even more beautiful. Find your favorite makeup, skincare & haircare products—plus play with new looks in the GLAMlab, our virtual beauty try-on experience. Then check your Ultamate Rewards account & redeem points anytime, anywhere.

- Book an appointment at your nearest Ulta Beauty Salon in a snap! Treat yourself to beauty services for hair, skin & more.
- Shop by category & filter by brand, price, best sellers & new arrivals.
- Easily find a product using our barcode scanner to view product info, ratings, reviews & save your favorites; QR codes supported.
- Use voice search to search for a brand or product, simply by speaking its name.
- View weekly ads, gifts with purchase & special offers.
- Check out the new & improved GLAMlab! Virtually try on your favorites for eyes, lips & cheeks from top brands including Urban Decay, Anastasia Beverly Hills, Too Faced, NYX, MAC & more.
- Send eGift Cards or Gift Cards by mail from your mobile device.
- Feel the love! Sign up for Ulta Beauty’s free Ultamate Rewards Program.
- Access your existing Ultamate Rewards account to view bonus offers, current status & points balance.
- Learn more & apply for the Ultamate Rewards Credit Card—another exciting way that beauty loves you back!
- Get the latest skincare tips & trends with our monthly Skin-fatuation feature & haircare tips from our monthly style roundup, Hair Heroes.
- Opt-in for push notifications to be the first to know about exclusive offers on your favorite products & brands, as well as upcoming events at your nearest Ulta Beauty store.
- Review your Ulta.com account order history and order tracking.
- Use the store locator to get directions to your nearest Ulta Beauty store, view hours & even book a Salon appointment!
- Share your favorite products & looks on your favorite social networks.
- Search for and quickly find recently viewed products using Spotlight Search.

It is important to repeat your most important keywords across your app's metadata to increase your organic rankings on those words. Edit your app description and check the keyword density using our Keyword Character Count

Go to Free Tool

App Ranking History

Track your app's Category and Overall ranking history over time.

Your App rankings depend on many elements such as total number of downloads, download velocity, conversion and retention rate, reviews and ratings and update frequency. Learn more on how to track, compare and improve your category rankings in our Analytics feature.

Read more

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Start a 7-day free trial now or schedule a demo to see how AppTweak can help you maximize your ASO!