In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||3.0.2||February 18, 2015||3.39|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2080 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.0.2 released on February 18, 2015
- Bug fixes - Improvements to user photo upload feature
Version 3.0.5 released on July 08, 2015
- Redesigned UI for submitting weather reports and sending postcards. - Bug fixes and stability improvements.
Version 3.0.6 released on November 02, 2015
- Bug Fixes - Performance Enhancements
Version 3.0.8 released on May 26, 2016
- Alert List Improvements - Bug Fixes
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WPVI-TV Philadelphia. With 6abc StormTracker, when threatening weather is nearby your phone can be set to alert you! Weather alerts are read aloud for you so you don’t have to stop to read the screen. It’s the power of a NOAA Weather Radio combined with the accuracy of AccuWeather and 6abc Philadelphia all in one convenient app! There’s no other app like it. With the FOLLOW ME feature you’ll stay safe when you’re on the go. 6abc StormTracker can alert you to severe weather wherever you are – whether you’re on your daily commute in the Philadelphia area, or travelling anywhere across the U.S. Now you can submit your own weather reports! Snap a photo or shoot a video and place it on the interactive map so others can see what the weather is like in your area. Plus, share a fun photo or video weather postcard with your friends or family! Snap a shot, shoot a video and add a caption — that’s it and you’re ready to share it on social media or e-mail. The 6abc StormTracker is fully interactive; Zoom down to get a street level view of live conditions. And of course, get current conditions, hourly and long-term forecasts right at your fingertips. FEATURES: * Follow Me – Activate this feature so that you get weather alerts wherever you are, anywhere in the U.S. No matter where you travel, the app will help keep you safe. * Set a static location – In addition to the Follow Me feature, you can set three (3) additional locations to receive alerts on. So if you’re on the road, you could still get alerts for what’s threatening your home, or where a loved one lives. * Audio alerts – Listen to weather alerts just like a NOAA Weather Radio, so you can be informed and keep moving. * Submit your own weather reports: Pick a weather condition and add a photo and your weather report will show up on the interactive map for others to see! * Weather postcards: Snap a pic and add a caption, and share it with your friends or family! * Current Conditions, Hourly Forecasts and 7 Day Forecasts. * Video forecasts and live weather video (when available).
6abc StormTracker Ranking History | Weather
6abc StormTracker daily app ranking in Weather category for the last 30 days.
6abc StormTracker Worldwide Rankings | Weather
6abc StormTracker rankings per country in Weather category.
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This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …