Today, we’re delighted to publish this guest post written by Hugh Kimura, Inbound Marketing Manager at Apptamin. App previews, or video promo, are nowadays essential in any App Store Optimization strategy. In this article, Hugh outlines 7 elements that are crucial to include in your app marketing video. We have worked with many clients over the years to create app videos that help them get more downloads and increase their revenue. In working with these …
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AllTrails - Hiking, Running & Biking Trails
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||7.3.0||March 18, 2017||4.28|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2426 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 7.3.0 released on March 18, 2017
This version has some great new features: • Added a new overview to the Photo Gallery to make it easier to quickly browse lots of trail, recording map and user photos • Added a “Load Map” feature as part of a UX redesign in Recorder • Added support for deep linking to countries, states, cities, and parks • Added new World Parks Layer (existing World Parks Layer is now “Terrain”) • Added support for different line colors in Pro Offline Maps • Added a handy map scale bar to of our map views This version also fixes some important bugs: • Updated elevation graph to work better for flat routes • Fixed issue that could cause an empty Explore screen when following a trail deep link • Fixed issue that was preventing waypoint and photo editing in locales that use commas as decimal separators • Fixed issue where large sets of photos taken while recording could not be synced • Limits the amount of disk space used by the app when caching photos • Added new menu item in Settings to “Clear All Cached Data” • Fixed issue where log file could grow too large to email
Version 7.2.0 released on March 02, 2017
• Trail Cards and the Trail Details page now display the name of the park associated with the trail when available • Park and city names are now links, clicking them takes you to Explore and searches for that park/city • Better clustering of map pins when in Explore map view • Elevation profile with a green header can now be hidden/shown by swiping up and down • Added email preference to Settings to allow subscribing/unsubscribing from promotions • Added EXIF data to photos that are saved to your camera roll • Map downloads greater than 20k tiles are now allowed, but only the most relevant 20k tiles will be downloaded • Lots of other minor bug fixes, UI tweaks, and stability improvements
Version 7.1.0 released on February 13, 2017
A few small new features and a bunch of bug fixes • Added a new "Report Issue" feature to the Trail Details screen so you can tell us which trails need improvement • Even better metric support • Photos can now be uploaded to your saved maps • Fixed a bug around Pro map layers not displaying properly • Fixed bug that prevented the "Email Us" feature from working • Fixed a bug for elevation graph, distance value, and elevation values for recordings uploaded from 3rd party GPS devices • Fixed a bug for devices that don’t have enough free disk space on app installation • Clearing the downloaded maps under Settings now also clears the tile cache (handy for when switching between Metric and Imperial) • Fixed a bug that could cause a blank screen to appear
Version 7.0.0 released on February 04, 2017
AllTrails v7.0 is our biggest update ever! • We totally redesigned the navigation to put all of the main functions of the app front and center: Explore, Plan, Record, History & Profile • You can now search for regional, state, and national parks, in addition to trails and cities • Both search autocomplete and filtering are vastly improved and more accurate than ever • On Explore, the Search area and Filter button are now at the the top of the screen and slide out of the way as you scroll through trails • We’ve dramatically improved our international support - you can now search for international cities, parks, states, countries and much more • Doubled the map size that Pro users can download for offline use
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AllTrails - Hiking, Running & Biking Trails Ranking History | Travel
AllTrails - Hiking, Running & Biking Trails daily app ranking in Travel category for the last 30 days.
AllTrails - Hiking, Running & Biking Trails Worldwide Rankings | Travel
AllTrails - Hiking, Running & Biking Trails rankings per country in Travel category.
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Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …